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Perpetual Traffic

Perpetual Traffic is a weekly podcast produced by the Scalable Media Network and hosted by Ralph Burns and Kasim Aslam. The duo share cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of the hosts. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
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Now displaying: Page 1
Jul 30, 2019

This week we’re talking about 3 major topics trending in the Facebook ad world and why they are essential for every Facebook marketer to know: asset customization for placements, instant experiences, and dynamic ads.

Molly and Ralph give us the inside scoop on the tests they’ve been running to experiment with these different strategies, the ROI’s they’re getting, and their tips and tricks for amplifying ad success for each.

IN THIS EPISODE YOU’LL LEARN:

  • The problem with asset customization and dynamic creatives: they don’t aggregate social proof
  • How to use a pre-sell article as an instant experience by using it on your landing page
  • Why using dynamic product ads with different objectives and large or no audiences are working for cold traffic conversions

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Canva

Customize Your Ad Creative for Placements

Bring Brands and Products to Life with Instant Experience

Reach a Broad Audience with Dynamic Ads for Products

Productsup

Your Complete Guide To Product Catalogs for Facebook Dynamic Ads

Create a Catalog

Catalog Best Practices

DataFeedWatch

Episode 196: Instagram Ads—What You Should Know

Tier 11

Molly on Instagram

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

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