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Perpetual Traffic

Perpetual Traffic is a weekly podcast produced by the Scalable Media Network and hosted by Ralph Burns and Kasim Aslam. The duo share cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of the hosts. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
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Now displaying: Page 1
Jun 25, 2019

This week we’re talking about one of the most important, and difficult, parts of ad campaigns—the copy.

In this episode, expert copywriter Alex Cattoni sits down with Molly to talk about the 6 copy secrets used by top marketers, how to scale your campaigns by adding different angles, and why all marketers need to understand the basics of psychology.

IN THIS EPISODE YOU’LL LEARN:

  • Alex’s copywriting reverse engineering process of defining the features, benefits, pain points, core pain point, and the reason why a consumer hasn’t been able to solve their pain point(s) in the past
  • The 4 emotions to use in your ad copy: nostalgia, history, pride of knowledge, and schadenfreude
  • Why you need to be using visuals and video in your ad creative
  • The importance of brand guidelines and how to use congruence to lower your acquisition cost

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Alex on YouTube

Ad Copywriting Tutorial: How to Write Ad Copy for Google Adwords, Facebook Ads & Display Campaigns

It's Not About the Nail

The 5 Levels of Customer Awareness | Cartoon

Numerologist.com | Facebook

The Cosmo Headline Technique for Content Inspiration by Brian Clark

How to Write Magnetic Headlines by Brian Clark

52 Headline Hacks by John Morrow

Episode 205: The Secret to Hooking the Right Customer

 

The Tier 11 Copywriting Book List:

Breakthrough Advertising by Eugene Schwartz

Influence: The Psychology of Persuasion by Robert Cialdini

The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires by Roy H. Williams

How to Write a Good Advertisement by Victor Schwab

On Writing Well by William Zinsser

My Life in Advertising and Scientific Advertising Claude C. Hopkins

Tested Advertising Methods (fourth edition) by John Caples

The Adweek Copywriting Handbook by Joe Sugarman

Positioning: The Battle For Your Mind by Al Ries and Jack Trout

Ogilvy on Advertising by David Ogilvy

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

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