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Perpetual Traffic

Perpetual Traffic is a weekly podcast produced by the Scalable Media Network and hosted by Ralph Burns and Kasim Aslam. The duo share cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of the hosts. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
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Now displaying: Page 1
Jun 4, 2019

Are you still confused on how to use bots to get conversions? Don’t worry. This week’s episode will help clear some things up.

In this episode, Molly interviews CEO and Founder of Messenger Funnels Mary Kathryn Johnson. They talk about the common pain points marketers have with bots, why you can’t approach bots like you do email marketing, and how to turn ordinary marketing into extraordinary conversations.

IN THIS EPISODE YOU’LL LEARN:

  • Why Mary sees less interest in bots in 2019 than there was a few years ago
  • What expectations to set for your bots, and what 2 metrics to analyze—conversions to sales page and sales
  • The differences between writing copy for bots vs. for social media campaigns, landing pages, etc. and why you can’t talk about your product
  • Mary’s bot copywriting formula—talking about your avatar (not your product), and breaking down an email into 1 sentence, and then into 1 word
  • How to take that 1 word and create a back-and-forth conversation between bot and prospect
  • The future of bots and the open-app companies developing chatbots outside of platforms

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Smart Passive Income | Pat Flynn

Marketing Rebellion: The Most Human Company Wins

This Is Marketing: You Can't Be Seen Until You Learn to See

Messenger Funnels

Mary on LinkedIn

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

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