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Perpetual Traffic

Perpetual Traffic is a weekly podcast produced by the Scalable Media Network and hosted by Ralph Burns and Kasim Aslam. The duo share cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of the hosts. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
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Now displaying: Page 1
Apr 30, 2019

Are you still trying to figure out how people are getting conversions with Chatbots on Facebook Messenger? If you are, this episode is for you.

Molly and Natasha Takahashi, Chief Marketing Officer and Co-Founder of School of Bots, dive deep into what’s happening with Chatbots right now and what businesses need to know when using Messenger as their campaign platform. They also talk about Natasha’s experience starting her business and the opportunities that digital marketing has given Generation Y to achieve early career success.

IN THIS EPISODE YOU’LL LEARN:

  • Why Natasha dropped out of college to build her own business at 18
  • The new policies in the Chatbot space—24+1 Policy, subscription messaging application, and the removal of Messenger codes from the Messenger App
  • Why businesses should apply for subscription messaging as soon as possible and why to categorize your business as “News” on Facebook when applying
  • How split testing the position of the “Yes or No” button raised the yes answer on Natasha’s client’s campaign by 40%
  • How Natasha explains Chatbots and Messenger to her clients and sets the expectations of their Messenger strategy based off of their previous highest performing funnel

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Platform Policy Overview - Messenger Platform

School of Bots

The Messenger Marketing Crash Course

Dear Parents, I’m Dropping Out Of College

Natasha on LinkedIn

How to Leverage Facebook Messenger Marketing in Your Ad Campaigns

Episode 170: Drive More Conversions from Facebook Messenger Using “The FSMC Formula”

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

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