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Perpetual Traffic

Perpetual Traffic is a weekly podcast produced by the Scalable Media Network and hosted by Ralph Burns and Kasim Aslam. The duo share cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of the hosts. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
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Now displaying: Page 1
Apr 16, 2019

Andrew Tweito is back! And he's excited to talk about the brand new Facebook Attribution tool. In this live episode with Molly, you'll discover exactly how this powerful new tool can help you to achieve the best possible outcomes for your ads on Facebook, Instagram, The Audience Network and Messenger.

In this episode you'll discover:

• The 'Google Analytics' of Facebook - a new tools that tells about your audience and assigning credit to certain traffic sources!

• Why you should use standard events instead of URL based custom conversions and how to avoid double counting your conversions - refresh pages - 30-50% reduction 

• Which ad platforms are being tracked and why Twitter and LinkedIn aren't playing right now (hint: Google Ads Search, Google Ads Display, Bing Ads and Facebook are all in there)

• Which "positional attribution model" you should use 

• Why people-based measurement when doing reporting is so critical!

• How to do cohort reporting on lookback data for all your ads

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Drew on LinkedIn

FunnelBoom

Facebook Analytics

Tier11.com/Jobs

Episode 47: Facebook’s New Conversion Pixel: What You Need to Know

Episode 95: Facebook’s New Analytics Dashboard (And Why Your Tracking Is Off)

Episode 108: How Facebook’s Ad Algorithm Works

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

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