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Perpetual Traffic

Perpetual Traffic is a weekly podcast produced by the Scalable Media Network and hosted by Ralph Burns and Kasim Aslam. The duo share cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of the hosts. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
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Now displaying: Page 1
Apr 2, 2019

While you may see mostly ecommerce or national brands in your newsfeed, Facebook ads can be just as effective for local businesses if you use them right.

Molly Pittman is joined by Allie Bloyd, the marketer for a local home renovation company in Louisville, Kentucky. Allie is making 7-figures annually from $5,000–$7,000 in ad spend on Facebook. In this episode, she explains her audience targets, the copy she uses, and how she’s using Messenger campaigns to fill live events.

IN THIS EPISODE YOU’LL LEARN:

  • The content Allie is using to target cold leads—value-driven, free or opt-in content based around initial home improvement FAQ’s
  • When to place your “Schedule An Appointment” campaign in your retargeting strategy
  • How she divides her ad spend among audiences—60% cold, 30% warm, and 10% hot
  • How to use copy to show that your business is local
  • How she’s built her comment-to-Messenger campaigns and the eight days of content subscribers receive

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Allie’s Website

Clipman | Grow Your Ecommerce With Video

Episode 193: The 5-Step Social Media Strategy with Chris & Nick Harder

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

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