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Perpetual Traffic

Perpetual Traffic is a weekly podcast produced by the Scalable Media Network and hosted by Ralph Burns and Kasim Aslam. The duo share cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of the hosts. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
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Now displaying: Page 1
Feb 19, 2019

If you’re confused by Facebook Ads Insights, don’t worry—you’re not the only one.

Ralph and Molly chat with AJ Yeager and Megan Connell from Praxis Metrics about common issues that businesses have when it comes to data and tracking. We discuss the numbers you need to know in your business to buy media at scale and why Facebook data always seems to "over-report"...or does it?

IN THIS EPISODE YOU’LL LEARN:

  • The core metrics every business owner must know before delving into their metrics
  • How to know when you are ready for a third-party tracking software
  • Why multi-channel attribution may not be your real tracking problem
  • How to run your business successfully without 100% perfect tracking… and why 80% is good enough

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Praxis Metrics
Megan on LinkedIn
AJ on LinkedIn
Episode 106: How Much Can You Afford to Pay to Acquire a Customer?

Thanks for joining us this week. Want to subscribe to The Perpetual Traffic Podcast? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

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