Facebook advertising changed A LOT in the last 6 months. Listen to find out why these changes occurred and how you can succeed with Facebook advertising in 2019.
In this episode, Ezra Firestone and Molly talk about how to appeal to Facebook’s algorithm by generating a ton of SOCIAL PROOF . They walk us through campaigns they’ve run this year and why they worked. One of Ezra’s campaigns spent $350k in just the first few weeks of the year!
IN THIS EPISODE YOU’LL LEARN:
- How Molly is generating 50,000 leads in 12 days with a 35 million person audience using only 2 ads per ad set
- Why Facebook ads set to Reach Optimization are outperforming other optimization options (and why you should be using it)
- Ezra’s ad campaign that converted 8,700 purchases using no target and conversion objective, lookalike audiences, and interest targeting
- What a lookalike audience is and how to use one in your ad strategy
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
Facebook Live Video
Train My Traffic Person
Facebook Ads Policies
Facebook Ad Policy Low Quality or Disruptive Content
Avoid creating negative experiences with your ads
Episode 144: Why This is Still the Best Time to Be a Facebook Marketer (Plus… Insights from Facebook’s NYC Office)
Thanks for joining us this week. Want to subscribe to The Perpetual Traffic Podcast? Connect with us on iTunes and leave us a review.
iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.