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Perpetual Traffic

Perpetual Traffic is a weekly podcast produced by the Scalable Media Network and hosted by Ralph Burns and Kasim Aslam. The duo share cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of the hosts. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
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Now displaying: Page 1
Apr 12, 2016

There are 4 metrics the experts use everyday to measure the success of their Facebook campaigns. In this episode, we’ll discuss how to use the metrics, and where to find them in the Facebook Ad Platform. The metrics will help you troubleshoot your Facebook campaigns, scale up and make improvements, and help you plan for the future.

 

For all of you questioning how to track the success of your Facebook campaign, or wondering what these numbers mean – we have the answers ready for you.

 

IN THIS EPISODE YOU’LL LEARN:

  • The most important metric you should be tracking (<< And different ways to break it down).
  • How to diagnose and improve an underperforming campaign.
  • The single metric that can take a good campaign to great.
  • Why pursuing the cheap lead, or the cheap click, is a false god (<< Most advertisers fall into this trap).
  • What to do when your metrics indicate your ads are getting stale.

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

[PDF Download] Troubleshooting Your Traffic Campaigns: What To Do When It’s Just Not Converting

 

Thanks for Listening!

 

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