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Perpetual Traffic

Perpetual Traffic is a weekly podcast produced by the Scalable Media Network and hosted by Ralph Burns and Kasim Aslam. The duo share cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of the hosts. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
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Now displaying: Page 1
Mar 1, 2016

Learn to write ad copy that converts without going through an extensive copywriting course.  Ralph Burns shares 14 super simple tips that will get you started writing your ad copy.  

Look for the downloadable document in the podcast notes (digitalmarketer.com/podcast) that you can tack to the wall next to your workstation.  Use it the next time you face the dreaded blank screen.


IN THIS EPISODE YOU’LL LEARN:

    •    How to make your ad copy stand out even though you can’t change the font size, use bold, italics and underlining.

    •    The “Homer not Hawking” ad copy targeting principle (You learned all the words you need to write high-performing ad copy in elementary school)

    •    The most effective word to use in your ad copy (and when you shouldn’t use it)

    •    When to use Facebook Call-To-Action Buttons, “long ass copy” and a secondary calls-to-action in the URL field. 


Plus… you’ll hear a blooper reel from Perpetual Traffic’s audio editor, Darren Clarke.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

    •    14 Elements of Persuasive Ad Copy Document [Need the link to this from Ralph]

    •    Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale [http://www.digitalmarketer.com/podcast/the-ad-grid/]

    •    We Analyzed 37,259 Facebook Ads and Here’s What We Learned by AdEspresso [https://adespresso.com/academy/blog/we-analyzed-37259-facebook-ads-and-heres-what-we-learned/]

    •    Facebook Advertising Policies [https://www.facebook.com/policies/ads/]




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1 Comments
  • almost six years ago
    Chris Reid
    Great podcast!! Waiting for the ad copy document so I can put on my wall whenever I begin to write copy...because the 14 tips were that good!
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