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Perpetual Traffic

Perpetual Traffic is a weekly podcast produced by the Scalable Media Network and hosted by Ralph Burns and Kasim Aslam. The duo share cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of the hosts. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
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Now displaying: Page 1
Jan 19, 2021

The iOS update is coming and all we can do as marketers is prepare as much as possible for it. In this episode, founder of Wicked Reports Scott DesGrosseilliers is giving us more information on what to expect with the new Apple iOS update. Scott talks about what the difference will be between first-party data and third-party data, what the real benefit of all of this is for Apple, and a solution (from a tracking perspective) to avoid third-party data through iOS.

RESOURCES MENTIONED IN THIS EPISODE

Work with Tier 11

Wicked Reports

PlusThis

Zapier Facebook Lead Ads Integrations

Apple App Tracking Transparency 

How Apple’s iOS 14 Release May Affect Your Ads | Facebook

App Store User Privacy and Data Use

Apple Facebook Tracking Notification

Follow The Money: How Marketing Attribution Gives You a Strategic Edge

1st Party Data, 2nd Party Data, 3rd Party Data: What Does It All Mean?

What is an API?

Are you prepared for iOS14? Quiz

Wicked Reports Website

Free Masterclass: Ad Attribution and ROAS Optimization

Wicked Reports 3 Minute Demo

Episode 287: What Facebook Marketers Need to Know About the iOS 14 Update

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

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