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Perpetual Traffic

Perpetual Traffic is a weekly podcast produced by the Scalable Media Network and hosted by Ralph Burns and Kasim Aslam. The duo share cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of the hosts. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
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Now displaying: Page 1
Aug 27, 2019

This is Part 2 of our Q&A with Ralph and Molly!

In this episode, our hosts, and marketing geniuses, answer your questions via Molly’s Facebook group. Ralph and Molly talk about why you should focus just as much on your objective as your hook and creatives, Instagram’s like-removal test, and how they use campaign budget optimization (CBO).

IN THIS EPISODE YOU’LL LEARN:

  • Why to use catalog sales and conversion objectives at every level of your funnel
  • Ralph & Molly’s take on Instagram’s like-removal test
  • The recommendation of 3–6 ad sets and 2–6 live ads/ad set when using CBO
  • How to use broad targeting on Facebook to find your audience in Australia
  • Ralph & Molly’s meditation, exercise, and supplement routines

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

BOOM! Presell Article 

About Campaign Budget Optimization

Omvana Meditation App

HPX Optimized

Marie Forleo

Gabby Bernstein

Tier 11 Open Jobs

Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale

Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads

Episode 215: Q&A With Ralph and Molly

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.


iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

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