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Perpetual Traffic

Perpetual Traffic is a weekly podcast produced by the Scalable Media Network and hosted by Ralph Burns and Kasim Aslam. The duo share cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of the hosts. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
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Now displaying: Page 1
Jan 8, 2019

If you have been paying attention to Facebook’s newest campaign options, you may have noticed the campaign budget optimization tool (CBO). This week, Ralph and Molly discuss how you can use it for your own campaign.

Molly walks through a CBO campaign she launched that created 40,000 leads. They talk about her strategy, her ad spend, and how she was able to scale the campaign faster with CBO than she had been able to previously without the feature, and how all of this can help you grow your own campaign.

IN THIS EPISODE YOU’LL LEARN:

  • What the CBO tool is and how using it will help grow your campaigns and business
  • How CBO created 40,000 leads for Molly’s 27 ad set campaign with a $1,000 daily budget
  • Why CBO should be used on ads that have been tested on Facebook before

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

About Campaign Budget Optimization

Create a split test in Ads Manager

Episode 71: The Michigan Method: A Strategy for Scaling Ad Campaigns

Episode 173: 10 Facebook Best Practices to Optimize Your Auction Strategy

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on SpotifyStitcher, TuneIn, or at DigitalMarketer.com.

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