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Perpetual Traffic

Perpetual Traffic is a semiweekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. The show is produced by the Scalable Media Network and hosted by Ralph Burns and Kasim Aslam. The duo share Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of the hosts. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
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Now displaying: Category: business
Jan 28, 2022

A new bill was introduced this week that could literally take away your ability to be seen by your target audience.

 

In today’s episode, host Kasim Aslam shares his thoughts on the Verge article that came out this week: “Democrats Unveil Bill to Ban Online ‘Surveillance Advertising.’” Kasim, who is anti-partisan, is forced to get “mildly political” as he responds to this unsettling news. The bill would ban all use of digital advertising targeting ads to users. Kasim doesn’t want to be dramatic, but this is a dramatic bill, he says. If passed, it could effectively be the end of digital marketing as we know it. If they take away your ability to be seen by a relevant audience, “your message will be lost. You’ll be de-platformed. You’ll be a needle in a stack of needles.”

 

Listen in to hear Kasim’s thoughtful hot take and what he thinks is actually the solution to all of our trafficking problems.

 

IN THIS EPISODE YOU’LL LEARN:

  • What kind of targeting the bill does “allow” and why that’s not a concession
  • What the “Overton Window” is and why it matters
  • Why and how this bill hamstrings every single small business out there
  • Tips for building (and being grateful for) a beautiful community

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

OUR PARTNERS:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Jan 25, 2022

Is email dead, or can it be reinvigorated by content creators who want to connect and engage with their audience in a new way?  

 

In today’s episode, host Kasim Aslam sits down with Jeff Kupietsky, CEO at Jeeng, to discuss the future of email as a viable channel for brands and marketers. Jeeng is a platform for content creators to help them better engage and monetize their audience through personalized cross-channel messaging. They can help you send customized emails that fit each person based on the time of day, the device they’re on, and what they care about. Jeff suggests sending relevant emails in a regular cadence to build trust and community.

 

Listen in for some innovative ways to utilize and monetize email marketing in a privacy-first world.

 

IN THIS EPISODE YOU’LL LEARN:

  • Tips for customizing email to the same degree you customize social media
  • How to grow your click-to-deliver rate (and why the metric is so important)
  • How often you should send emails to your list (and why)
  • Tips for segmenting and split testing your emails

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

OUR PARTNERS:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

 

Jan 21, 2022

In late 2021, TikTok took over as the #1 trafficked domain name in the world. How did this happen and what does it mean for marketers?

 

In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down to discuss the future of video advertising. Kasim, who runs a Google ad agency and has a YouTube channel, is floored by the news that TikTok has surpassed Google as the number one domain. He’d been dismissive of TikTok and is ready to admit it’s clearly a huge opportunity. By the end of 2022, online videos will make up 82% of all consumed internet traffic. YouTube and TikTok are channels no serious marketer can ignore.   

 

Listen in for some helpful tips on diversifying your traffic sources and advertising on YouTube and TikTok.

 

IN THIS EPISODE YOU’LL LEARN:

  • Tips for making your TikTok ad look native to the platform (not like an ad)
  • How YouTube is attempting to replicate TikTok
  • Other trends (like the metaverse) you’ll want to get in on sooner than later
  • Why Kasim thinks you need to run every viable channel available to you

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

OUR PARTNERS:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review.



Jan 18, 2022

Huge marketing opportunities await you in this new frontier of CTV, OTT, and programmatic advertising.

 

In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down with Dan Larkman. CEO and founder of Keynes Digital, to discuss a paid traffic source they’ve never talked about on the podcast to date: connected TV (CTV). Dan, a self-proclaimed data geek, is a genius when it comes to programmatic advertising, media buying, tracking, and multi-touch attribution. He simplifies these concepts in a way that beginners can understand and shares why he thinks digital marketers absolutely need to know about them. 

 

Listen in for what’s basically a master class on TV ads.

 

IN THIS EPISODE YOU’LL LEARN:

  • Why programmatic advertising is so valuable and growing so fast 
  • How to partner with cross-device companies to track from different devices
  • How smaller brands can bust through the two biggest barriers to connected TV
  • Why multi-touch attribution will be a key factor in 2022 (and what means)

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

OUR PARTNERS:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review.

Jan 14, 2022

If 2021 taught us anything, it’s that we always have to be prepared for bad stuff to happen. 

 

In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down to talk about what they learned this past year and how they’re going to take this knowledge into the future. Kasim says there will always be tumult and change. This doesn’t mean you hunker down in your bunker. It means you prepare; you diversify; you’re not afraid to change and grow. He stresses the importance of honesty, perseverance, being nimble, and building community as we move into this new year.

 

Listen in for some little tweaks that can make a huge difference in your business in 2022.

 

IN THIS EPISODE YOU’LL LEARN:

  • Tips for diversifying your traffic sources without spreading yourself too thin
  • Why you can’t just focus on online conversions and be successful
  • Why being honest makes you more marketable
  • How to build a powerful community one follower/fan at a time

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

OUR PARTNERS:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Jan 11, 2022

It’s a rare thing to find a TikTok advertising genius who generously shares her secrets with the world for free, but we found one.

 

In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down with Savannah Sanchez, a freelancer who helps e-commerce businesses with TikTok—from ad strategies to driving conversions to developing creatives. It’s never been easier to be inspired, Savannah says, and she’s got a handful of TikTok formulas that have worked consistently across all brands, even as the world keeps changing around us.

 

Listen in for some great advice on knowing your product and your customer, making creatives that resonate, and replicating them successfully on virtually any platform. 

 

IN THIS EPISODE YOU’LL LEARN:

  • How to best utilize the Facebook Ads library and TikTok Creative Center
  • Why you need to immediately build a one-question post-purchase survey
  • Which easily-replicable TikTok formulas have worked best across all brands
  • Tips for going back to traditional marketing basics

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

OUR PARTNERS:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Jan 7, 2022

Digital ad agencies got their worlds rocked from every side in 2021. What do they need to know if they want to survive (and thrive in) 2022?  

 

In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down once again with Nick Shackelford, founder and CEO of Structured Agency. Nick is uniquely positioned to talk about this because his agency saw so much growth and then so much loss in terms of brand acquisition and brand churn in 2021. Ralph says agencies had gotten lazy, and those days are done and gone, but he’s still super optimistic about the agency space.

 

Listen in to hear why Nick thinks 2022 is going to be the absolutely best year for digital ecommerce and online marketing.

 

IN THIS EPISODE YOU’LL LEARN:

  • Why you need a backlog or consistent inbound of content to test when running paid ads
  • Why Ralph thinks some agencies that floundered in 2021 deserved it
  • Why 2022 might be a great time to sell your agency 
  • Why there will ALWAYS be a market for digital ad agencies (if you do it right)

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

OUR PARTNERS:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

For most people in the digital space, 2020 was a good year. On the traffic side, 

Jan 4, 2022

There’s a structure for what works on Twitter, and today’s guest is sharing the secrets to his wild success in 2021 on this often overlooked platform.  

 

In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down with Nick “The Shack” Shackelford, founder and CEO of Structured Agency. In February 2021, Nick’s competitive nature led him to bet a buddy he could get to 10k Twitter followers first. Ten months later, he’s almost doubled that. So, how did he become King of the Twitterverse? Great content, humor, being bold (and sometimes contrarian), and taking the time to engage with others in an intentional way. And he says anyone can do what he did.

 

Listen in for a peek at Nick’s roadmap to Twitter greatness.

 

IN THIS EPISODE YOU’LL LEARN:

  • Which cheap/free Twitter tools Nick recommends
  • What key things you need to know about Twitter threads
  • How to schedule your weekly content and engagement
  • 3 things you can do on Twitter that set you apart from the crowd  

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

OUR PARTNERS:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!




Dec 31, 2021

What a wild year! Here at Perpetual Traffic, we navigated a lot of changes, learned a lot of new stuff, and had a whole lot of fun.

 

In today’s episode, we’ve pulled together some of our favorite clips from the podcast in 2021. You can imagine how hard it was to narrow it down to five episodes that resonated most with our audience. You’ll hear some brilliant insights from co-hosts Ralph Burns and Kasim Aslam as well as powerhouse guests Amanda Powell, Vanessa Vega, Angela Ponsford, and Tyler Horsley.

 

Listen in for some awesome highlights from this year, then head over to the new Perpetual Traffic website to fill out a quick survey to let us know how we can make 2022 even better!

 

IN THIS EPISODE YOU’LL LEARN:

  • How to take your product to the next level and evolve with your customer
  • Tips for surviving the iOS updates by going back to fundamentals
  • How to hire for talents, not skills (and how to know the difference)
  • Ways to get a higher SEO ranking without going crazy with content
  • How to get started with YouTube ads as part of a multi-channel traffic strategy

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

OUR PARTNERS:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

 

Dec 28, 2021

Everybody wants their clients to be happy, but it doesn’t just happen by default. 

 

In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down with Taylor McMaster, Founder and Client Account Manager at DOT & Company. Taylor manages client relationships for digital marketing agencies, which means she’s basically every agency’s dream. As a customer advocate, she’s passionate about proactive communication, welcome gifts, regular updates, learning about the client’s needs and preferences, building trust, and ultimately a long-term relationship.

 

Listen in for some great tips on optimizing the customer experience from someone who’s really awesome at it.

 

IN THIS EPISODE YOU’LL LEARN:

  • Why the first 90 days with a client are so critical (and how to build trust) 
  • Do’s and don’ts when communicating with clients
  • How a client-facing account manager can also protect the team
  • Ways to make your client feel like they’re your only client

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

OUR PARTNERS:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

 

Dec 24, 2021

A whole lot of people run Google Ad campaigns without knowing if or why they’re working. There’s a simple way to find out.

 

In today’s episode, host Kasim Aslam sits down with John Moran, Chief Strategist at Solutions 8 and #1 Google Ads guy in the world (according to Kasim), to talk about making sure you’re doing Google Ads right. John’s first piece of advice is to get your sales and marketing teams working in tandem, not opposition. “They’re like the right leg and left leg,” he says. “If only one of them is working, you’re going in circles.” And the most important thing of all? You need a CRM tool.

 

Listen in as Kasim and John talk all things CRM—the good, the bad, and the pricey. 

 

IN THIS EPISODE YOU’LL LEARN:

  • How to identify common denominators between closed deals
  • What one thing to track if you track nothing else
  • How to choose a CRM tool out of the 5 billion on the market
  • Which CRM tool does most of the grunt work for you

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

OUR PARTNERS:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!




Dec 21, 2021

Not a lot of people are using this setter and closer sales model, but one successful CEO swears by it. 

 

In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Loyd Hale, CEO of Healthcare Growth Network, to talk about high-end sales funnels and the setter/closer model of selling that has worked so well for him. Loyd says he’s in the business of creating order out of chaos and setting up both sides for success. Make that three sides—the patients, the healthcare providers, and Loyd and his team.

 

Listen in as Loyd drops some knowledge bombs for high-ticket selling that you can apply to your own business.



IN THIS EPISODE YOU’LL LEARN:

  • How Loyd has gotten a 50% schedule rate, 80% show rate, and 50% close rate.
  • What one thing you should hyper-focus on before moving on
  • How to package what you’re selling in a unique and customized way
  • Tips on retargeting, prospecting, and scripting

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

OUR PARTNERS:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

 

Dec 17, 2021

Advertising across multiple platforms (Facebook, Google, YouTube) is a brilliant idea, as long as you understand the key differences between them.  

 

In today’s episode, Nick Miller, head of Tier 11’s Google division, shares the key tactics and strategies that have gotten great results for their customers. There are definitely synergies and crossovers between platforms, but you also have to know what works on one platform but not another. Marketers who can expertly differentiate have an edge over those who can’t.

 

Listen in for some helpful marketing advice for Facebook, YouTube, and Google Display Network.

 

IN THIS EPISODE YOU’LL LEARN:

  • The three most powerful ways of targeting on Google
  • Why the first three seconds of a YouTube ad are still really important
  • The key difference between Facebook targeting and Google targeting
  • Which images work best on Google Display Network

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:



OUR PARTNERS:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!




Dec 14, 2021

Making mistakes with your Google Ad campaigns can be costly. Save time, money, and headaches with this brilliant advice from Google expert, John Moran.

 

In today’s episode, host Kasim Aslam sits down with John Moran, Chief Strategist at Solutions 8 (and, according to Kasim, the best Google strategist in the entire world), to discuss tactical ways to upgrade your Google Ads campaigns by avoiding the mistakes everyone else is making. John says that 80% of these campaigns have the same issues. 

 

Listen in to learn what they are and how to fix them, so you don’t waste another dollar or minute on your ads.

 

IN THIS EPISODE YOU’LL LEARN:

  • Why you shouldn’t use Google Analytics to track conversions
  • Why Google is protecting some of their algorithmic secret sauce (and what that means)
  • Why you shouldn’t start off with a restrictive bidding strategy
  • What happens when you don’t give outbound campaigns enough time at the right attribution

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

OUR PARTNERS:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!




Dec 10, 2021

As everybody knows, the iOS 14 update that requires permission to track users’ activity rocked the Facebook Ads world. What if there was a way to make things all better again?

 

In today’s episode, host Kasim Aslam shares his brilliant solution/hack to the Facebook Ads iOS nightmare. If you’re someone who lost a whole lot of money on your Facebook Ads campaign and you’re freaking out about what to do next, Kasim has some calm reassurance to offer. He takes some really complicated concepts, breaks them down in simple terms, and lays out a step-by-step plan anyone can implement. 

 

Listen in—and you’ll probably have to listen at least twice to get it all—for a great hack that will get your advertising game back on track.

 

IN THIS EPISODE YOU’LL LEARN:

  • Why everyone’s Facebook Ads campaigns died after the iOS 14 update
  • The big problem with Facebook’s Conversions API
  • Why you need Zapier and Hotjar (and everything you need to know about them) 
  • How to get the exact data iOS 14 is trying to stop you from getting

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

OUR PARTNERS:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!




Dec 7, 2021

What do we need to know about SEO as we head into the new calendar year? What has changed and what’s staying the same?

 

In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Mark de Grasse, President and General Manager of DigitalMarketer, to chat about all things SEO. Since taking over the reins at DM, Mark has been working hard on a content database strategy to ensure that the front end of the DM website reflects the thousands of pieces of content available in the backend. If you find yourself overwhelmed by content creation and management, Mark simplifies it like only he can.

 

Listen in for some valuable tips on creating the content your audience wants—and helping them find it easily.

 

IN THIS EPISODE YOU’LL LEARN:

  • How to build simple lists, directories, and helpful resources for your customers
  • The #1 absolutely guaranteed way to make a post go viral (just kidding)
  • What 3 axes you want to hit when you create a piece of content
  • The problem with current search technology and what to do about it

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

OUR PARTNERS:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

 

Dec 3, 2021

Performance Max campaigns are the newest offering from Google Ads. What are they and are they right for your business?

 

In today’s episode, host Kasim Aslam sits down with his business partner, John Moran, Chief Strategist at Solutions 8, for a deep dive into Google’s Performance Max campaigns. How do they work? What kinds of businesses are they designed for? Are they worth the time, money, and effort? What’s the difference between Performance Max and Discovery campaigns?

 

Listen in as John answers all these questions and more. 

 

IN THIS EPISODE YOU’LL LEARN:

  • Why the binary nature of ecommerce makes it work better with Performance Max
  • Which campaign you need for an ultra-niche business
  • Why you have to choose between Performance Max and Smart Shopping
  • How Performance Max takes what’s working and amplifies it 

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

OUR PARTNERS:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!



Nov 30, 2021

Two of life’s most pressing questions: do morning routines live up to the hype, and are the days of funnels long gone?

 

In today’s episode, co-hosts Ralph Burns and Kasim Aslam tackle these two issues head on—and face to face. They’re in the same room once again and having so much fun they threaten to move to each other’s cities. Kasim walks us through his jam-packed (but life-changing) morning routine/habit stack that starts at 4:00am. Then they engage in a friendly debate over whether or not funnels have run their course as a marketing tool.

 

Listen in for a very engaging and entertaining dialogue between two brilliant minds.

 

IN THIS EPISODE YOU’LL LEARN:

  • Which woo-woo rituals Kasim absolutely swears by and how they changed his life 
  • How the hosts approach fitness training very differently
  • The one campaign you need to be running right this minute
  • What Kasim believes is the biggest missed opportunity in the space of marketing

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

OUR PARTNERS:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

 

Nov 26, 2021

Growing your company is far more than just more traffic. It’s all about internal processes and hiring the best people to do different jobs within your organization. 

 

In today’s episode, we’re mixing things up a little bit. We thought it would be cool to show you some internal conversations we have among team members at Tier 11. Daniel Green, Marketing Creative Strategist, sits down with Alicia Katz, Director of Production/Product Manager, to see how she creates order from chaos. What goes on inside the head of the person who can really make things happen within your organization?

 

Listen in to gain a better understanding of what it takes to run a successful online business. 

 

IN THIS EPISODE YOU’LL LEARN:

  • How project management tools help with optimization
  • Two of Alicia’s favorite project management tools
  • What a creative bodyguard is and why you need one in your company
  • Tips for giving feedback in a respectful and collaborative way

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

OUR PARTNERS:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!



Nov 23, 2021

Follow up with an inbound lead in 60 seconds or less, and your conversion rate will be 300% higher.  

 

In today’s episode, co-hosts Ralph Burns and Kasim Aslam are face to face for the second time ever—this time in Austin, Texas, which is quickly becoming the entrepreneurial Mecca (according to Kasim). They’re chatting about conversion and why all the traffic in the world doesn’t do much good unless you’re following up with leads immediately. Solidify your sales process from start to finish before you worry about getting more traffic.

 

Listen in as they share some valuable conversion tips—as well as something that’s really been energizing both of them lately.

 

IN THIS EPISODE YOU’LL LEARN:

  • How a strategic two-email campaign could get you a 60-70% open rate
  • How to know if you need more leads or a better conversion process
  • Ways to analyze your “leaky bucket” and reverse engineer it logically
  • Something you absolutely need in your life right now (that you might not realize)

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

  • ScheduleOnce
  • Attentive
  • Funnel Specialist job opening at Tier 11
  • http://Crankwheel.com schedules call immediately (within 30 seconds) - this is with a setter not a Sales guy - “let me connect you with Steve our VP of Growth”
  • http://Speak2leads.com sends leads to a round robin sales floor as soon as the lead comes in
  • SMS from jotform.com follows up with leads under 5 seconds with: “hey (name) this is eda from (company) I’m dropping off kids at soccer can I call you in 2 mins?” “Here I’m sending you my contact info so you know it’s me when I call back!” (Sends their contact thing)
  • http://Gmass.co - emails go right into Primary inbox - email first 5 days after
  • http://WarmupInbox.com - eliminates cold emails going into spam folder
  • http://AttentiveMobile.com for text messaging - what Perry uses for all his text messaging
  • http://CrystalKnows.com - tells you how to sell to him/negotiate etc - helps salespeople how to sell - from their LinkedIn profile!
  • Major tip: After a lead comes in a 2d email sent IMMEDIATELY after 1st email follow up - is opened 60-70%!
  • On http://Bookkeeping.com (old agency customer and current Perry owned company) 5x more people schedule a call when it’s called a “demo” vs a “discovery call”
  • Follow @ralphhb and @kasimaslam on Twitter

 

OUR PARTNERS:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Nov 19, 2021

How can you get around the new iOS updates in a way that’s legal and also works?

 

In today’s episode, co-hosts Ralph Burns and Kasim Aslam continue their conversation with Ben Pang, Software and Attribution Product Manager at Tier 11. Kasim explains his Facebook Traffic Hack, and Ben shares his thoughts on it. The show gets technical, but even non-techy people need a fundamental understanding of the technical side this stuff if they want to stay in the digital advertising game. And, like Ralph says, “Ben dummy-proofed the narrative” so it makes sense to all of us.

 

Listen in as Ben and Kasim take some really complicated concepts and make them surprisingly simple.

 

IN THIS EPISODE YOU’LL LEARN:

  • Who thinks Facebook is 100% compliant with iOS requirements (and who doesn’t)
  • Valid concerns about Facebook’s Conversions API Gateway
  • What you need to know about the Facebook pixel
  • How to hack the system without getting in trouble

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

OUR PARTNERS:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Nov 16, 2021

Staying on top of the iOS updates and keeping your marketing edge means understanding things like ATT, API, EMQ, and AEM. 

 

In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Ben Pang, Software and Attribution Product Manager for Tier 11, who is feverishly working on iOS solutions in his lab day and night. Ben thoroughly explains all the latest concepts, software, and acronyms in a way that even those whose brains aren’t quite so technical can understand. 

 

Listen in for some great tips on ensuring your social marketing stays effective even as things keep changing.  

 

IN THIS EPISODE YOU’LL LEARN:

  • Everything you need to know about ATT, EMQ, and AEM
  • How to use first party data to create your own attribution model
  • What server-side tagging is and what makes it powerful
  • What Facebook’s Conversion API Gateway means for you

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

OUR PARTNERS:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

 

Nov 12, 2021

How can you best leverage Black Friday and Cyber Monday to both acquire new customers and keep your current customers happy (to keep spending)?

 

Angela Ponsford is the VP of Customer Success (also known as the Social Cosmonaut of Stellar Communication) at Tier 11. In today’s episode, she sits down with host Ralph Burns to talk about the upcoming holidays—Black Friday and Cyber Monday in particular—and what you need to know to gain an edge over your competition. This time of year, of course you want new people buying your stuff, but it’s never been more important to make sure your returning customers feel nurtured and loved. 

 

Listen in as Angela shares helpful tips for making the most of your advertising dollars in the next month.

 

IN THIS EPISODE YOU’LL LEARN:

  • How to balance customer acquisition with nurturing/retaining existing customers
  • Why/how you need to look at your marketing very differently than you used to
  • What can happen if you fail to focus on your email game
  • How to make your returning customers feel loved with an irresistible offer

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:



OUR PARTNERS:

 

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Nov 9, 2021

What are the newest Google features, and what do they actually mean for your business?

 

“Conversion Value Rules” is just one of the features Google has rolled out recently. Basically, it’s just what it sounds like. Google allows you to take a conversion value and create rules around it, based on location, audience, and device. In this episode, co-hosts Ralph Burns and Kasim Aslam talk through conversion value rules—and a bunch of other new features—and share what they love and hate about them. Kasim isn’t shy about his big feelings about Google and why he disagrees with them on so many points.

 

Listen in to get smarter about what Google is doing, why they’re doing it, and how you can tell the difference between their crap recommendations and their really good ones.

 

IN THIS EPISODE YOU’LL LEARN:

  • Why offline conversion tracking on the back end is actually more effective
  • Where to find out about Google updates early
  • Why Kasim doesn’t want to be a Google Premier Partner
  • Why Google will try to change your bid strategy (and why you shouldn’t let them)

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:



OUR PARTNERS:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Nov 5, 2021

Facebook is figuring things out after last summer’s iOS update, and your business will continue to profit from Facebook ads if you stay on top of the changes.

 

Angela Ponsford is the VP of Customer Success at Tier 11. Less than an hour after receiving an email update from their Partner Manager at Facebook, she sits down with host Ralph Burns to talk about all things traffic, conversion, and what the changes in Facebook Ads Manager mean for you and your business. Even with all the unforeseen challenges recently, Facebook is still a great advertising platform. You just need to make sure you have the right tools in your toolbox.

 

Listen in as Angela explains everything you need to know about AEM attribution, reporting, view-through conversions, optimization, creating website custom audiences, and more.



IN THIS EPISODE YOU’LL LEARN:

  • Why view-through conversions are controversial in the Facebook ad space 
  • How to get around frustrating Facebook algorithms
  • Small changes in Facebook Ads Manager that add up to a big difference
  • Good news for people who are sending traffic to a third party domain



LINKS AND RESOURCES MENTIONED IN THIS EPISODE:



OUR PARTNERS:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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