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Perpetual Traffic

Perpetual Traffic is a semiweekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. The show is produced by the Scalable Media Network and hosted by Ralph Burns and Kasim Aslam. The duo share Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of the hosts. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
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Now displaying: December, 2021
Dec 31, 2021

What a wild year! Here at Perpetual Traffic, we navigated a lot of changes, learned a lot of new stuff, and had a whole lot of fun.

 

In today’s episode, we’ve pulled together some of our favorite clips from the podcast in 2021. You can imagine how hard it was to narrow it down to five episodes that resonated most with our audience. You’ll hear some brilliant insights from co-hosts Ralph Burns and Kasim Aslam as well as powerhouse guests Amanda Powell, Vanessa Vega, Angela Ponsford, and Tyler Horsley.

 

Listen in for some awesome highlights from this year, then head over to the new Perpetual Traffic website to fill out a quick survey to let us know how we can make 2022 even better!

 

IN THIS EPISODE YOU’LL LEARN:

  • How to take your product to the next level and evolve with your customer
  • Tips for surviving the iOS updates by going back to fundamentals
  • How to hire for talents, not skills (and how to know the difference)
  • Ways to get a higher SEO ranking without going crazy with content
  • How to get started with YouTube ads as part of a multi-channel traffic strategy

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

OUR PARTNERS:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

 

Dec 28, 2021

Everybody wants their clients to be happy, but it doesn’t just happen by default. 

 

In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down with Taylor McMaster, Founder and Client Account Manager at DOT & Company. Taylor manages client relationships for digital marketing agencies, which means she’s basically every agency’s dream. As a customer advocate, she’s passionate about proactive communication, welcome gifts, regular updates, learning about the client’s needs and preferences, building trust, and ultimately a long-term relationship.

 

Listen in for some great tips on optimizing the customer experience from someone who’s really awesome at it.

 

IN THIS EPISODE YOU’LL LEARN:

  • Why the first 90 days with a client are so critical (and how to build trust) 
  • Do’s and don’ts when communicating with clients
  • How a client-facing account manager can also protect the team
  • Ways to make your client feel like they’re your only client

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

OUR PARTNERS:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

 

Dec 24, 2021

A whole lot of people run Google Ad campaigns without knowing if or why they’re working. There’s a simple way to find out.

 

In today’s episode, host Kasim Aslam sits down with John Moran, Chief Strategist at Solutions 8 and #1 Google Ads guy in the world (according to Kasim), to talk about making sure you’re doing Google Ads right. John’s first piece of advice is to get your sales and marketing teams working in tandem, not opposition. “They’re like the right leg and left leg,” he says. “If only one of them is working, you’re going in circles.” And the most important thing of all? You need a CRM tool.

 

Listen in as Kasim and John talk all things CRM—the good, the bad, and the pricey. 

 

IN THIS EPISODE YOU’LL LEARN:

  • How to identify common denominators between closed deals
  • What one thing to track if you track nothing else
  • How to choose a CRM tool out of the 5 billion on the market
  • Which CRM tool does most of the grunt work for you

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

OUR PARTNERS:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!




Dec 21, 2021

Not a lot of people are using this setter and closer sales model, but one successful CEO swears by it. 

 

In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Loyd Hale, CEO of Healthcare Growth Network, to talk about high-end sales funnels and the setter/closer model of selling that has worked so well for him. Loyd says he’s in the business of creating order out of chaos and setting up both sides for success. Make that three sides—the patients, the healthcare providers, and Loyd and his team.

 

Listen in as Loyd drops some knowledge bombs for high-ticket selling that you can apply to your own business.



IN THIS EPISODE YOU’LL LEARN:

  • How Loyd has gotten a 50% schedule rate, 80% show rate, and 50% close rate.
  • What one thing you should hyper-focus on before moving on
  • How to package what you’re selling in a unique and customized way
  • Tips on retargeting, prospecting, and scripting

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

OUR PARTNERS:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

 

Dec 17, 2021

Advertising across multiple platforms (Facebook, Google, YouTube) is a brilliant idea, as long as you understand the key differences between them.  

 

In today’s episode, Nick Miller, head of Tier 11’s Google division, shares the key tactics and strategies that have gotten great results for their customers. There are definitely synergies and crossovers between platforms, but you also have to know what works on one platform but not another. Marketers who can expertly differentiate have an edge over those who can’t.

 

Listen in for some helpful marketing advice for Facebook, YouTube, and Google Display Network.

 

IN THIS EPISODE YOU’LL LEARN:

  • The three most powerful ways of targeting on Google
  • Why the first three seconds of a YouTube ad are still really important
  • The key difference between Facebook targeting and Google targeting
  • Which images work best on Google Display Network

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:



OUR PARTNERS:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!




Dec 14, 2021

Making mistakes with your Google Ad campaigns can be costly. Save time, money, and headaches with this brilliant advice from Google expert, John Moran.

 

In today’s episode, host Kasim Aslam sits down with John Moran, Chief Strategist at Solutions 8 (and, according to Kasim, the best Google strategist in the entire world), to discuss tactical ways to upgrade your Google Ads campaigns by avoiding the mistakes everyone else is making. John says that 80% of these campaigns have the same issues. 

 

Listen in to learn what they are and how to fix them, so you don’t waste another dollar or minute on your ads.

 

IN THIS EPISODE YOU’LL LEARN:

  • Why you shouldn’t use Google Analytics to track conversions
  • Why Google is protecting some of their algorithmic secret sauce (and what that means)
  • Why you shouldn’t start off with a restrictive bidding strategy
  • What happens when you don’t give outbound campaigns enough time at the right attribution

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

OUR PARTNERS:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!




Dec 10, 2021

As everybody knows, the iOS 14 update that requires permission to track users’ activity rocked the Facebook Ads world. What if there was a way to make things all better again?

 

In today’s episode, host Kasim Aslam shares his brilliant solution/hack to the Facebook Ads iOS nightmare. If you’re someone who lost a whole lot of money on your Facebook Ads campaign and you’re freaking out about what to do next, Kasim has some calm reassurance to offer. He takes some really complicated concepts, breaks them down in simple terms, and lays out a step-by-step plan anyone can implement. 

 

Listen in—and you’ll probably have to listen at least twice to get it all—for a great hack that will get your advertising game back on track.

 

IN THIS EPISODE YOU’LL LEARN:

  • Why everyone’s Facebook Ads campaigns died after the iOS 14 update
  • The big problem with Facebook’s Conversions API
  • Why you need Zapier and Hotjar (and everything you need to know about them) 
  • How to get the exact data iOS 14 is trying to stop you from getting

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

OUR PARTNERS:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!




Dec 7, 2021

What do we need to know about SEO as we head into the new calendar year? What has changed and what’s staying the same?

 

In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Mark de Grasse, President and General Manager of DigitalMarketer, to chat about all things SEO. Since taking over the reins at DM, Mark has been working hard on a content database strategy to ensure that the front end of the DM website reflects the thousands of pieces of content available in the backend. If you find yourself overwhelmed by content creation and management, Mark simplifies it like only he can.

 

Listen in for some valuable tips on creating the content your audience wants—and helping them find it easily.

 

IN THIS EPISODE YOU’LL LEARN:

  • How to build simple lists, directories, and helpful resources for your customers
  • The #1 absolutely guaranteed way to make a post go viral (just kidding)
  • What 3 axes you want to hit when you create a piece of content
  • The problem with current search technology and what to do about it

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

OUR PARTNERS:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

 

Dec 3, 2021

Performance Max campaigns are the newest offering from Google Ads. What are they and are they right for your business?

 

In today’s episode, host Kasim Aslam sits down with his business partner, John Moran, Chief Strategist at Solutions 8, for a deep dive into Google’s Performance Max campaigns. How do they work? What kinds of businesses are they designed for? Are they worth the time, money, and effort? What’s the difference between Performance Max and Discovery campaigns?

 

Listen in as John answers all these questions and more. 

 

IN THIS EPISODE YOU’LL LEARN:

  • Why the binary nature of ecommerce makes it work better with Performance Max
  • Which campaign you need for an ultra-niche business
  • Why you have to choose between Performance Max and Smart Shopping
  • How Performance Max takes what’s working and amplifies it 

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

OUR PARTNERS:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!



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