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Perpetual Traffic

Perpetual Traffic is a semiweekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. The show is produced by the Scalable Media Network and hosted by Ralph Burns and Kasim Aslam. The duo share Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of the hosts. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
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Now displaying: November, 2021
Nov 30, 2021

Two of life’s most pressing questions: do morning routines live up to the hype, and are the days of funnels long gone?

 

In today’s episode, co-hosts Ralph Burns and Kasim Aslam tackle these two issues head on—and face to face. They’re in the same room once again and having so much fun they threaten to move to each other’s cities. Kasim walks us through his jam-packed (but life-changing) morning routine/habit stack that starts at 4:00am. Then they engage in a friendly debate over whether or not funnels have run their course as a marketing tool.

 

Listen in for a very engaging and entertaining dialogue between two brilliant minds.

 

IN THIS EPISODE YOU’LL LEARN:

  • Which woo-woo rituals Kasim absolutely swears by and how they changed his life 
  • How the hosts approach fitness training very differently
  • The one campaign you need to be running right this minute
  • What Kasim believes is the biggest missed opportunity in the space of marketing

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

OUR PARTNERS:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

 

Nov 26, 2021

Growing your company is far more than just more traffic. It’s all about internal processes and hiring the best people to do different jobs within your organization. 

 

In today’s episode, we’re mixing things up a little bit. We thought it would be cool to show you some internal conversations we have among team members at Tier 11. Daniel Green, Marketing Creative Strategist, sits down with Alicia Katz, Director of Production/Product Manager, to see how she creates order from chaos. What goes on inside the head of the person who can really make things happen within your organization?

 

Listen in to gain a better understanding of what it takes to run a successful online business. 

 

IN THIS EPISODE YOU’LL LEARN:

  • How project management tools help with optimization
  • Two of Alicia’s favorite project management tools
  • What a creative bodyguard is and why you need one in your company
  • Tips for giving feedback in a respectful and collaborative way

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

OUR PARTNERS:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!



Nov 23, 2021

Follow up with an inbound lead in 60 seconds or less, and your conversion rate will be 300% higher.  

 

In today’s episode, co-hosts Ralph Burns and Kasim Aslam are face to face for the second time ever—this time in Austin, Texas, which is quickly becoming the entrepreneurial Mecca (according to Kasim). They’re chatting about conversion and why all the traffic in the world doesn’t do much good unless you’re following up with leads immediately. Solidify your sales process from start to finish before you worry about getting more traffic.

 

Listen in as they share some valuable conversion tips—as well as something that’s really been energizing both of them lately.

 

IN THIS EPISODE YOU’LL LEARN:

  • How a strategic two-email campaign could get you a 60-70% open rate
  • How to know if you need more leads or a better conversion process
  • Ways to analyze your “leaky bucket” and reverse engineer it logically
  • Something you absolutely need in your life right now (that you might not realize)

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

  • ScheduleOnce
  • Attentive
  • Funnel Specialist job opening at Tier 11
  • http://Crankwheel.com schedules call immediately (within 30 seconds) - this is with a setter not a Sales guy - “let me connect you with Steve our VP of Growth”
  • http://Speak2leads.com sends leads to a round robin sales floor as soon as the lead comes in
  • SMS from jotform.com follows up with leads under 5 seconds with: “hey (name) this is eda from (company) I’m dropping off kids at soccer can I call you in 2 mins?” “Here I’m sending you my contact info so you know it’s me when I call back!” (Sends their contact thing)
  • http://Gmass.co - emails go right into Primary inbox - email first 5 days after
  • http://WarmupInbox.com - eliminates cold emails going into spam folder
  • http://AttentiveMobile.com for text messaging - what Perry uses for all his text messaging
  • http://CrystalKnows.com - tells you how to sell to him/negotiate etc - helps salespeople how to sell - from their LinkedIn profile!
  • Major tip: After a lead comes in a 2d email sent IMMEDIATELY after 1st email follow up - is opened 60-70%!
  • On http://Bookkeeping.com (old agency customer and current Perry owned company) 5x more people schedule a call when it’s called a “demo” vs a “discovery call”
  • Follow @ralphhb and @kasimaslam on Twitter

 

OUR PARTNERS:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Nov 19, 2021

How can you get around the new iOS updates in a way that’s legal and also works?

 

In today’s episode, co-hosts Ralph Burns and Kasim Aslam continue their conversation with Ben Pang, Software and Attribution Product Manager at Tier 11. Kasim explains his Facebook Traffic Hack, and Ben shares his thoughts on it. The show gets technical, but even non-techy people need a fundamental understanding of the technical side this stuff if they want to stay in the digital advertising game. And, like Ralph says, “Ben dummy-proofed the narrative” so it makes sense to all of us.

 

Listen in as Ben and Kasim take some really complicated concepts and make them surprisingly simple.

 

IN THIS EPISODE YOU’LL LEARN:

  • Who thinks Facebook is 100% compliant with iOS requirements (and who doesn’t)
  • Valid concerns about Facebook’s Conversions API Gateway
  • What you need to know about the Facebook pixel
  • How to hack the system without getting in trouble

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

OUR PARTNERS:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Nov 16, 2021

Staying on top of the iOS updates and keeping your marketing edge means understanding things like ATT, API, EMQ, and AEM. 

 

In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Ben Pang, Software and Attribution Product Manager for Tier 11, who is feverishly working on iOS solutions in his lab day and night. Ben thoroughly explains all the latest concepts, software, and acronyms in a way that even those whose brains aren’t quite so technical can understand. 

 

Listen in for some great tips on ensuring your social marketing stays effective even as things keep changing.  

 

IN THIS EPISODE YOU’LL LEARN:

  • Everything you need to know about ATT, EMQ, and AEM
  • How to use first party data to create your own attribution model
  • What server-side tagging is and what makes it powerful
  • What Facebook’s Conversion API Gateway means for you

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

OUR PARTNERS:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

 

Nov 12, 2021

How can you best leverage Black Friday and Cyber Monday to both acquire new customers and keep your current customers happy (to keep spending)?

 

Angela Ponsford is the VP of Customer Success (also known as the Social Cosmonaut of Stellar Communication) at Tier 11. In today’s episode, she sits down with host Ralph Burns to talk about the upcoming holidays—Black Friday and Cyber Monday in particular—and what you need to know to gain an edge over your competition. This time of year, of course you want new people buying your stuff, but it’s never been more important to make sure your returning customers feel nurtured and loved. 

 

Listen in as Angela shares helpful tips for making the most of your advertising dollars in the next month.

 

IN THIS EPISODE YOU’LL LEARN:

  • How to balance customer acquisition with nurturing/retaining existing customers
  • Why/how you need to look at your marketing very differently than you used to
  • What can happen if you fail to focus on your email game
  • How to make your returning customers feel loved with an irresistible offer

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:



OUR PARTNERS:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Nov 9, 2021

What are the newest Google features, and what do they actually mean for your business?

 

“Conversion Value Rules” is just one of the features Google has rolled out recently. Basically, it’s just what it sounds like. Google allows you to take a conversion value and create rules around it, based on location, audience, and device. In this episode, co-hosts Ralph Burns and Kasim Aslam talk through conversion value rules—and a bunch of other new features—and share what they love and hate about them. Kasim isn’t shy about his big feelings about Google and why he disagrees with them on so many points.

 

Listen in to get smarter about what Google is doing, why they’re doing it, and how you can tell the difference between their crap recommendations and their really good ones.

 

IN THIS EPISODE YOU’LL LEARN:

  • Why offline conversion tracking on the back end is actually more effective
  • Where to find out about Google updates early
  • Why Kasim doesn’t want to be a Google Premier Partner
  • Why Google will try to change your bid strategy (and why you shouldn’t let them)

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:



OUR PARTNERS:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Nov 5, 2021

Facebook is figuring things out after last summer’s iOS update, and your business will continue to profit from Facebook ads if you stay on top of the changes.

 

Angela Ponsford is the VP of Customer Success at Tier 11. Less than an hour after receiving an email update from their Partner Manager at Facebook, she sits down with host Ralph Burns to talk about all things traffic, conversion, and what the changes in Facebook Ads Manager mean for you and your business. Even with all the unforeseen challenges recently, Facebook is still a great advertising platform. You just need to make sure you have the right tools in your toolbox.

 

Listen in as Angela explains everything you need to know about AEM attribution, reporting, view-through conversions, optimization, creating website custom audiences, and more.



IN THIS EPISODE YOU’LL LEARN:

  • Why view-through conversions are controversial in the Facebook ad space 
  • How to get around frustrating Facebook algorithms
  • Small changes in Facebook Ads Manager that add up to a big difference
  • Good news for people who are sending traffic to a third party domain



LINKS AND RESOURCES MENTIONED IN THIS EPISODE:



OUR PARTNERS:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Nov 2, 2021

If you don’t know the key features of the top types of Google ad campaigns—and which ones will work best for you—this episode has got you covered.

 

John Moran is the Chief Strategist for Solutions 8, one of the best Google ad agencies out there. In this episode, he sits down with his boss, Kasim Aslam, and they get tactical and technical about all things Google ads. The six most critical Google ads campaigns are: general, brand, competitor, DSA (dynamic search ads), remarketing, and display. 

 

You don’t have to know all the nuances of each of these campaigns to benefit from this content. John and Kasim’s general overview will give you exactly what you need to help you oversee and manage the people running your campaigns.

 

Google ads have never been a one-size-fits-all strategy. Listen in to see which ad campaigns are right for you. 

 

IN THIS EPISODE YOU’LL LEARN:

  • How to allocate dedicated budget to your highest value campaign types 
  • Which campaigns are most powerful and why
  • The science behind the magic of dynamic search ads
  • How much you can expect to spend on each campaign

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

OUR PARTNERS:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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