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Perpetual Traffic

Perpetual Traffic is a weekly podcast produced by the Scalable Media Network and hosted by Ralph Burns and Kasim Aslam. The duo share cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of the hosts. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
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Now displaying: September, 2021
Sep 28, 2021

Ralph and Kasim share their biggest takeaways from T&C 2021. If you missed it, get the recordings here.

 

Another great year of Traffic & Conversion Summit is in the books. In today’s episode, co-hosts Ralph Burns and Kasim Aslam meet in person for the very first time (and they like each other!). Kasim says he never cared for events until he attended his first T&C five years ago and was blown away. He shares why he goes to sessions that interest him, not ones he thinks are most applicable to his business. The duo is a little hungover after all the fun, but still lucid enough to share some amazing things they learned.



IN THIS EPISODE YOU’LL LEARN:

  • Why you can no longer afford NOT to niche down 
  • Tips for easily creating content across multiple mediums
  • The core principles of marketing/entrepreneurship we have to come back to
  • A 90-day content plan that beats the algorithms and helps you own your industry



LINKS AND RESOURCES MENTIONED IN THIS EPISODE:



OUR PARTNERS:

  • No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. 
  • Keap, an easier way to manage every stage of the customer journey
  • Clients Online, the go-to Facebook Advertising agency for businesses
  • Ahrefs, an all-in-one SEO tool set that helps you rank higher and get more traffic

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

 

iTunes not your thing? Find us on Stitcher.

Sep 21, 2021

Traffic is sexy, but all the traffic in the world doesn’t matter if you don’t convert.

 

Shaun Clark is the cofounder of HighLevel, what was once the best-kept secret in the marketing world and is now the fastest-growing CRM on the planet. HighLevel helps agencies thrive with their all-in-one sales and marketing platform. 

 

In today’s episode, co-hosts Ralph Burns and Kasim Aslam chat with Shaun about taking care of clients and growing your business. Shaun doesn’t care what business you run, when a potential customer raises their hand and says “I’m interested,” the clock is ticking. You’d better get back to them—and in five minutes or less—or you lose.

 

Listen in for some valuable tips on following up quickly and getting consumers to take action.

 

IN THIS EPISODE YOU’LL LEARN:

  • How to map out a simple, effective follow-up sequence
  • Why Google Business Messages is (going to be) a huge deal
  • Tips for small businesses trying to find the best agency
  • Why it’s important to start local before you branch out

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:



Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

 

iTunes not your thing? Find us on Stitcher.

Sep 17, 2021

You can’t rush the creative process, but in the advertising business, you can’t get around deadlines either. So how do you find the balance?

 

In today’s episode, host Ralph Burns sits down with Tom Meredith, VP of Strategy and Innovation at Tier 11. Tom’s past creative experience includes stints at Disney and Dreamworks, and he sees his new position at Tier 11 as the perfect place to shine. Ralph and Tom dive deep into the creative process and all it entails—from research to psychology to letting ideas ruminate to feedback loops to unicorn ads and more.

 

Tom admits he thrives in chaos a little more than the average creative person. Listen in as he and Ralph help make sense of what can often be a messy process.



IN THIS EPISODE YOU’LL LEARN:

  • How to avoid a common mistake when building your company’s avatar
  • The best places to get research on people who don’t have your product yet
  • The why behind Tom’s controversial opinion that control groups don’t matter
  • How to give your creative team more time while still meeting deadlines



LINKS AND RESOURCES MENTIONED IN THIS EPISODE:



Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

 

iTunes not your thing? Find us on Stitcher.

Sep 14, 2021

Choosing the right marketing agency is critically important for businesses on a growth path.

 

It’s no secret that co-hosts Ralph Burns and Kasim Aslam both own marketing agencies. But they give their word that this episode will be less self-promoting, more educational. Bottom line: listeners need to know this valuable information. They also get brutally honest: most agencies suck. And pretty much every business owner makes the wrong first choice. It’s like an entrepreneurial rite of passage.

 

If Ralph and Kasim can save someone from that bad first experience, they want to do it. Listen in for their insider tips.



IN THIS EPISODE YOU’LL LEARN:

  • How to get clear on what you want/need before approaching an agency 
  • Why you shouldn’t pay huge amounts of money to an ad agency upfront 
  • What qualifications/certifications a marketing agency needs to have 
  • How to figure out which agencies are effective at tracking/reporting



LINKS AND RESOURCES MENTIONED IN THIS EPISODE:



Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

 

iTunes not your thing? Find us on Stitcher.

Sep 7, 2021

You have to understand Google to survive in today’s digital marketing world, and nobody knows Google better than Fred Vallaeys.

 

In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Fred, the Godfather of digital marketing who spent the past 10 years at the MotherShip. Fred invented conversion tracking on Google Ads, bought Google Analytics on behalf of Google, and has the best Twitter handle ever (@siliconvallaeys). He’s the co-founder and CEO of Optmyzr, a software application that helps you automate certain facets of Google Ads, making it more efficient and scalable.

 

Listen in for some profound wisdom from an absolute legend and genius—in language we can all understand.



IN THIS EPISODE YOU’LL LEARN:

  • How to be strategic with a smaller ad budget 
  • How to get an edge in digital marketing when everything is automated
  • What you need to know about offline conversion tracking and value adjustment
  • How to mitigate the risk when building on top of Google



LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

 

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

 

iTunes not your thing? Find us on Stitcher.

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