Info

Perpetual Traffic

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Amanda Powell (DigitalMarketer) The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
RSS Feed
Perpetual Traffic
2021
September
August
July
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October
September
August
July


Categories

All Episodes
Archives
Categories
Now displaying: July, 2021
Jul 27, 2021

Before we dive into the episode, Ralph asks Kasim a very important question. Spoiler alert: Kasim says yes.

 

YouTube is a great diversification strategy, and it’s definitely going to be the next phase of marketing, but the hosts wouldn’t recommend it as a place to start. 

 

Learn why (and where you should start instead) along with the ins and outs of YouTube ads and some valuable advice on capturing your audience’s attention and getting conversions. They also talk about their new YouTube channel, Perpetual Fridays, and the success they’ve seen in a short period of time. You don’t want to miss this one.

 

IN THIS EPISODE YOU’LL LEARN:

  • How to best ask for the click in your creative (and get people off YouTube)
  • Why instream skippable ads are best for customer acquisition
  • What conversion architecture is and why it’s important to focus on
  • The single best targeting Kasim has experienced on YouTube

 

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:



Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

 

iTunes not your thing? Find us on Stitcher.

Jul 20, 2021

We’ve heard it—and said it—over and over. When it comes to SEO and driving traffic to your website, content is everything. Right? Hold that thought. On today’s episode, Ralph Burns and Kasim Aslam sit down with Tyler Horsley, CEO and founder of Nuclear Networking, and he has a different take. Sure, he says, you still need words, but content doesn’t actually drive traffic; link building does. And he’s got the receipts from his leading SEO agency to back up his claims.

 

Tyler believes most people don’t understand what SEO truly is, so agencies give them tons of tangible content to keep them happy. But the content isn’t what’s really moving the needle, and Tyler is only interested in what gets results. He generously shares his profound knowledge of all things link-building on the show.

 

 

IN THIS EPISODE YOU’LL LEARN:

  • What one question to ask yourself before you hire an SEO agency
  • The different link building types and which ones you really need
  • What people keep doing that doesn’t actually help their Google rankings
  • Which hosting platforms Tyler recommends and which ones to avoid

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

 

iTunes not your thing? Find us on Stitcher.

 

Jul 13, 2021

When it comes to getting traffic for your business, it’s obviously ideal to have a lot of money to invest in ads. But that’s not always realistic, especially for people just starting out. In this episode, Ralph Burns and Kasim Aslam give hope to those entrepreneurs who don’t have extra money for paid advertising just lying around. 

 

The bad news? You have to spend for traffic. Period. The good news? You can pay with time if you don’t have the cash. Ralph and Kasim talk through some simple basics, things they did back in the day that really worked. The bottom line: bring value to people, and it will pay off down the road. It’s the Law of Reciprocity, and it works.

 

IN THIS EPISODE YOU’LL LEARN:

  • Why (and how) to provide value (for free) in online groups and forums
  • How to conduct free avatar research on LinkedIn to get more traffic
  • How to get in front of YouTube audiences to grow your own business
  • What it looks like to develop strategic partnerships with other companies

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

 

iTunes not your thing? Find us on Stitcher.

Jul 6, 2021

In this era of working remotely, companies have an entire globe as their talent pool. How (and when) do you hire the very best people to work for your business? On this episode, Ralph Burns and Kasim Aslam discuss their different philosophies on which comes first: putting processes in place or hiring people. Then they dive into how and where to find these top tier folks and how to make sure they’re the best fit for your company.

 

Despite their differences, Ralph and Kasim have both created great company cultures in their respective virtual organizations. Listen in as they share their secrets (Kasim calls them Value Bombs) to hiring success.

 

IN THIS EPISODE YOU’LL LEARN:

  • The key difference between talent and skills and why it matters
  • What 5 core characteristics Tier 11 looks for in new hires 
  • How different strengths/talents assessments compare to each other
  • How to screen and analyze your applicants in the hiring process

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

 

iTunes not your thing? Find us on Stitcher.

1