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Perpetual Traffic

Perpetual Traffic is a semiweekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. The show is produced by the Scalable Media Network and hosted by Ralph Burns and Kasim Aslam. The duo share Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of the hosts. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
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Now displaying: 2021
Dec 31, 2021

What a wild year! Here at Perpetual Traffic, we navigated a lot of changes, learned a lot of new stuff, and had a whole lot of fun.

 

In today’s episode, we’ve pulled together some of our favorite clips from the podcast in 2021. You can imagine how hard it was to narrow it down to five episodes that resonated most with our audience. You’ll hear some brilliant insights from co-hosts Ralph Burns and Kasim Aslam as well as powerhouse guests Amanda Powell, Vanessa Vega, Angela Ponsford, and Tyler Horsley.

 

Listen in for some awesome highlights from this year, then head over to the new Perpetual Traffic website to fill out a quick survey to let us know how we can make 2022 even better!

 

IN THIS EPISODE YOU’LL LEARN:

  • How to take your product to the next level and evolve with your customer
  • Tips for surviving the iOS updates by going back to fundamentals
  • How to hire for talents, not skills (and how to know the difference)
  • Ways to get a higher SEO ranking without going crazy with content
  • How to get started with YouTube ads as part of a multi-channel traffic strategy

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

OUR PARTNERS:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

 

Dec 28, 2021

Everybody wants their clients to be happy, but it doesn’t just happen by default. 

 

In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down with Taylor McMaster, Founder and Client Account Manager at DOT & Company. Taylor manages client relationships for digital marketing agencies, which means she’s basically every agency’s dream. As a customer advocate, she’s passionate about proactive communication, welcome gifts, regular updates, learning about the client’s needs and preferences, building trust, and ultimately a long-term relationship.

 

Listen in for some great tips on optimizing the customer experience from someone who’s really awesome at it.

 

IN THIS EPISODE YOU’LL LEARN:

  • Why the first 90 days with a client are so critical (and how to build trust) 
  • Do’s and don’ts when communicating with clients
  • How a client-facing account manager can also protect the team
  • Ways to make your client feel like they’re your only client

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

OUR PARTNERS:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

 

Dec 24, 2021

A whole lot of people run Google Ad campaigns without knowing if or why they’re working. There’s a simple way to find out.

 

In today’s episode, host Kasim Aslam sits down with John Moran, Chief Strategist at Solutions 8 and #1 Google Ads guy in the world (according to Kasim), to talk about making sure you’re doing Google Ads right. John’s first piece of advice is to get your sales and marketing teams working in tandem, not opposition. “They’re like the right leg and left leg,” he says. “If only one of them is working, you’re going in circles.” And the most important thing of all? You need a CRM tool.

 

Listen in as Kasim and John talk all things CRM—the good, the bad, and the pricey. 

 

IN THIS EPISODE YOU’LL LEARN:

  • How to identify common denominators between closed deals
  • What one thing to track if you track nothing else
  • How to choose a CRM tool out of the 5 billion on the market
  • Which CRM tool does most of the grunt work for you

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

OUR PARTNERS:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!




Dec 21, 2021

Not a lot of people are using this setter and closer sales model, but one successful CEO swears by it. 

 

In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Loyd Hale, CEO of Healthcare Growth Network, to talk about high-end sales funnels and the setter/closer model of selling that has worked so well for him. Loyd says he’s in the business of creating order out of chaos and setting up both sides for success. Make that three sides—the patients, the healthcare providers, and Loyd and his team.

 

Listen in as Loyd drops some knowledge bombs for high-ticket selling that you can apply to your own business.



IN THIS EPISODE YOU’LL LEARN:

  • How Loyd has gotten a 50% schedule rate, 80% show rate, and 50% close rate.
  • What one thing you should hyper-focus on before moving on
  • How to package what you’re selling in a unique and customized way
  • Tips on retargeting, prospecting, and scripting

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

OUR PARTNERS:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

 

Dec 17, 2021

Advertising across multiple platforms (Facebook, Google, YouTube) is a brilliant idea, as long as you understand the key differences between them.  

 

In today’s episode, Nick Miller, head of Tier 11’s Google division, shares the key tactics and strategies that have gotten great results for their customers. There are definitely synergies and crossovers between platforms, but you also have to know what works on one platform but not another. Marketers who can expertly differentiate have an edge over those who can’t.

 

Listen in for some helpful marketing advice for Facebook, YouTube, and Google Display Network.

 

IN THIS EPISODE YOU’LL LEARN:

  • The three most powerful ways of targeting on Google
  • Why the first three seconds of a YouTube ad are still really important
  • The key difference between Facebook targeting and Google targeting
  • Which images work best on Google Display Network

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:



OUR PARTNERS:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!




Dec 14, 2021

Making mistakes with your Google Ad campaigns can be costly. Save time, money, and headaches with this brilliant advice from Google expert, John Moran.

 

In today’s episode, host Kasim Aslam sits down with John Moran, Chief Strategist at Solutions 8 (and, according to Kasim, the best Google strategist in the entire world), to discuss tactical ways to upgrade your Google Ads campaigns by avoiding the mistakes everyone else is making. John says that 80% of these campaigns have the same issues. 

 

Listen in to learn what they are and how to fix them, so you don’t waste another dollar or minute on your ads.

 

IN THIS EPISODE YOU’LL LEARN:

  • Why you shouldn’t use Google Analytics to track conversions
  • Why Google is protecting some of their algorithmic secret sauce (and what that means)
  • Why you shouldn’t start off with a restrictive bidding strategy
  • What happens when you don’t give outbound campaigns enough time at the right attribution

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

OUR PARTNERS:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!




Dec 10, 2021

As everybody knows, the iOS 14 update that requires permission to track users’ activity rocked the Facebook Ads world. What if there was a way to make things all better again?

 

In today’s episode, host Kasim Aslam shares his brilliant solution/hack to the Facebook Ads iOS nightmare. If you’re someone who lost a whole lot of money on your Facebook Ads campaign and you’re freaking out about what to do next, Kasim has some calm reassurance to offer. He takes some really complicated concepts, breaks them down in simple terms, and lays out a step-by-step plan anyone can implement. 

 

Listen in—and you’ll probably have to listen at least twice to get it all—for a great hack that will get your advertising game back on track.

 

IN THIS EPISODE YOU’LL LEARN:

  • Why everyone’s Facebook Ads campaigns died after the iOS 14 update
  • The big problem with Facebook’s Conversions API
  • Why you need Zapier and Hotjar (and everything you need to know about them) 
  • How to get the exact data iOS 14 is trying to stop you from getting

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

OUR PARTNERS:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!




Dec 7, 2021

What do we need to know about SEO as we head into the new calendar year? What has changed and what’s staying the same?

 

In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Mark de Grasse, President and General Manager of DigitalMarketer, to chat about all things SEO. Since taking over the reins at DM, Mark has been working hard on a content database strategy to ensure that the front end of the DM website reflects the thousands of pieces of content available in the backend. If you find yourself overwhelmed by content creation and management, Mark simplifies it like only he can.

 

Listen in for some valuable tips on creating the content your audience wants—and helping them find it easily.

 

IN THIS EPISODE YOU’LL LEARN:

  • How to build simple lists, directories, and helpful resources for your customers
  • The #1 absolutely guaranteed way to make a post go viral (just kidding)
  • What 3 axes you want to hit when you create a piece of content
  • The problem with current search technology and what to do about it

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

OUR PARTNERS:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

 

Dec 3, 2021

Performance Max campaigns are the newest offering from Google Ads. What are they and are they right for your business?

 

In today’s episode, host Kasim Aslam sits down with his business partner, John Moran, Chief Strategist at Solutions 8, for a deep dive into Google’s Performance Max campaigns. How do they work? What kinds of businesses are they designed for? Are they worth the time, money, and effort? What’s the difference between Performance Max and Discovery campaigns?

 

Listen in as John answers all these questions and more. 

 

IN THIS EPISODE YOU’LL LEARN:

  • Why the binary nature of ecommerce makes it work better with Performance Max
  • Which campaign you need for an ultra-niche business
  • Why you have to choose between Performance Max and Smart Shopping
  • How Performance Max takes what’s working and amplifies it 

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

OUR PARTNERS:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!



Nov 30, 2021

Two of life’s most pressing questions: do morning routines live up to the hype, and are the days of funnels long gone?

 

In today’s episode, co-hosts Ralph Burns and Kasim Aslam tackle these two issues head on—and face to face. They’re in the same room once again and having so much fun they threaten to move to each other’s cities. Kasim walks us through his jam-packed (but life-changing) morning routine/habit stack that starts at 4:00am. Then they engage in a friendly debate over whether or not funnels have run their course as a marketing tool.

 

Listen in for a very engaging and entertaining dialogue between two brilliant minds.

 

IN THIS EPISODE YOU’LL LEARN:

  • Which woo-woo rituals Kasim absolutely swears by and how they changed his life 
  • How the hosts approach fitness training very differently
  • The one campaign you need to be running right this minute
  • What Kasim believes is the biggest missed opportunity in the space of marketing

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

OUR PARTNERS:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

 

Nov 26, 2021

Growing your company is far more than just more traffic. It’s all about internal processes and hiring the best people to do different jobs within your organization. 

 

In today’s episode, we’re mixing things up a little bit. We thought it would be cool to show you some internal conversations we have among team members at Tier 11. Daniel Green, Marketing Creative Strategist, sits down with Alicia Katz, Director of Production/Product Manager, to see how she creates order from chaos. What goes on inside the head of the person who can really make things happen within your organization?

 

Listen in to gain a better understanding of what it takes to run a successful online business. 

 

IN THIS EPISODE YOU’LL LEARN:

  • How project management tools help with optimization
  • Two of Alicia’s favorite project management tools
  • What a creative bodyguard is and why you need one in your company
  • Tips for giving feedback in a respectful and collaborative way

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

OUR PARTNERS:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!



Nov 23, 2021

Follow up with an inbound lead in 60 seconds or less, and your conversion rate will be 300% higher.  

 

In today’s episode, co-hosts Ralph Burns and Kasim Aslam are face to face for the second time ever—this time in Austin, Texas, which is quickly becoming the entrepreneurial Mecca (according to Kasim). They’re chatting about conversion and why all the traffic in the world doesn’t do much good unless you’re following up with leads immediately. Solidify your sales process from start to finish before you worry about getting more traffic.

 

Listen in as they share some valuable conversion tips—as well as something that’s really been energizing both of them lately.

 

IN THIS EPISODE YOU’LL LEARN:

  • How a strategic two-email campaign could get you a 60-70% open rate
  • How to know if you need more leads or a better conversion process
  • Ways to analyze your “leaky bucket” and reverse engineer it logically
  • Something you absolutely need in your life right now (that you might not realize)

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

  • ScheduleOnce
  • Attentive
  • Funnel Specialist job opening at Tier 11
  • http://Crankwheel.com schedules call immediately (within 30 seconds) - this is with a setter not a Sales guy - “let me connect you with Steve our VP of Growth”
  • http://Speak2leads.com sends leads to a round robin sales floor as soon as the lead comes in
  • SMS from jotform.com follows up with leads under 5 seconds with: “hey (name) this is eda from (company) I’m dropping off kids at soccer can I call you in 2 mins?” “Here I’m sending you my contact info so you know it’s me when I call back!” (Sends their contact thing)
  • http://Gmass.co - emails go right into Primary inbox - email first 5 days after
  • http://WarmupInbox.com - eliminates cold emails going into spam folder
  • http://AttentiveMobile.com for text messaging - what Perry uses for all his text messaging
  • http://CrystalKnows.com - tells you how to sell to him/negotiate etc - helps salespeople how to sell - from their LinkedIn profile!
  • Major tip: After a lead comes in a 2d email sent IMMEDIATELY after 1st email follow up - is opened 60-70%!
  • On http://Bookkeeping.com (old agency customer and current Perry owned company) 5x more people schedule a call when it’s called a “demo” vs a “discovery call”
  • Follow @ralphhb and @kasimaslam on Twitter

 

OUR PARTNERS:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Nov 19, 2021

How can you get around the new iOS updates in a way that’s legal and also works?

 

In today’s episode, co-hosts Ralph Burns and Kasim Aslam continue their conversation with Ben Pang, Software and Attribution Product Manager at Tier 11. Kasim explains his Facebook Traffic Hack, and Ben shares his thoughts on it. The show gets technical, but even non-techy people need a fundamental understanding of the technical side this stuff if they want to stay in the digital advertising game. And, like Ralph says, “Ben dummy-proofed the narrative” so it makes sense to all of us.

 

Listen in as Ben and Kasim take some really complicated concepts and make them surprisingly simple.

 

IN THIS EPISODE YOU’LL LEARN:

  • Who thinks Facebook is 100% compliant with iOS requirements (and who doesn’t)
  • Valid concerns about Facebook’s Conversions API Gateway
  • What you need to know about the Facebook pixel
  • How to hack the system without getting in trouble

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

OUR PARTNERS:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Nov 16, 2021

Staying on top of the iOS updates and keeping your marketing edge means understanding things like ATT, API, EMQ, and AEM. 

 

In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Ben Pang, Software and Attribution Product Manager for Tier 11, who is feverishly working on iOS solutions in his lab day and night. Ben thoroughly explains all the latest concepts, software, and acronyms in a way that even those whose brains aren’t quite so technical can understand. 

 

Listen in for some great tips on ensuring your social marketing stays effective even as things keep changing.  

 

IN THIS EPISODE YOU’LL LEARN:

  • Everything you need to know about ATT, EMQ, and AEM
  • How to use first party data to create your own attribution model
  • What server-side tagging is and what makes it powerful
  • What Facebook’s Conversion API Gateway means for you

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

OUR PARTNERS:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

 

Nov 12, 2021

How can you best leverage Black Friday and Cyber Monday to both acquire new customers and keep your current customers happy (to keep spending)?

 

Angela Ponsford is the VP of Customer Success (also known as the Social Cosmonaut of Stellar Communication) at Tier 11. In today’s episode, she sits down with host Ralph Burns to talk about the upcoming holidays—Black Friday and Cyber Monday in particular—and what you need to know to gain an edge over your competition. This time of year, of course you want new people buying your stuff, but it’s never been more important to make sure your returning customers feel nurtured and loved. 

 

Listen in as Angela shares helpful tips for making the most of your advertising dollars in the next month.

 

IN THIS EPISODE YOU’LL LEARN:

  • How to balance customer acquisition with nurturing/retaining existing customers
  • Why/how you need to look at your marketing very differently than you used to
  • What can happen if you fail to focus on your email game
  • How to make your returning customers feel loved with an irresistible offer

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:



OUR PARTNERS:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Nov 9, 2021

What are the newest Google features, and what do they actually mean for your business?

 

“Conversion Value Rules” is just one of the features Google has rolled out recently. Basically, it’s just what it sounds like. Google allows you to take a conversion value and create rules around it, based on location, audience, and device. In this episode, co-hosts Ralph Burns and Kasim Aslam talk through conversion value rules—and a bunch of other new features—and share what they love and hate about them. Kasim isn’t shy about his big feelings about Google and why he disagrees with them on so many points.

 

Listen in to get smarter about what Google is doing, why they’re doing it, and how you can tell the difference between their crap recommendations and their really good ones.

 

IN THIS EPISODE YOU’LL LEARN:

  • Why offline conversion tracking on the back end is actually more effective
  • Where to find out about Google updates early
  • Why Kasim doesn’t want to be a Google Premier Partner
  • Why Google will try to change your bid strategy (and why you shouldn’t let them)

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:



OUR PARTNERS:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Nov 5, 2021

Facebook is figuring things out after last summer’s iOS update, and your business will continue to profit from Facebook ads if you stay on top of the changes.

 

Angela Ponsford is the VP of Customer Success at Tier 11. Less than an hour after receiving an email update from their Partner Manager at Facebook, she sits down with host Ralph Burns to talk about all things traffic, conversion, and what the changes in Facebook Ads Manager mean for you and your business. Even with all the unforeseen challenges recently, Facebook is still a great advertising platform. You just need to make sure you have the right tools in your toolbox.

 

Listen in as Angela explains everything you need to know about AEM attribution, reporting, view-through conversions, optimization, creating website custom audiences, and more.



IN THIS EPISODE YOU’LL LEARN:

  • Why view-through conversions are controversial in the Facebook ad space 
  • How to get around frustrating Facebook algorithms
  • Small changes in Facebook Ads Manager that add up to a big difference
  • Good news for people who are sending traffic to a third party domain



LINKS AND RESOURCES MENTIONED IN THIS EPISODE:



OUR PARTNERS:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Nov 2, 2021

If you don’t know the key features of the top types of Google ad campaigns—and which ones will work best for you—this episode has got you covered.

 

John Moran is the Chief Strategist for Solutions 8, one of the best Google ad agencies out there. In this episode, he sits down with his boss, Kasim Aslam, and they get tactical and technical about all things Google ads. The six most critical Google ads campaigns are: general, brand, competitor, DSA (dynamic search ads), remarketing, and display. 

 

You don’t have to know all the nuances of each of these campaigns to benefit from this content. John and Kasim’s general overview will give you exactly what you need to help you oversee and manage the people running your campaigns.

 

Google ads have never been a one-size-fits-all strategy. Listen in to see which ad campaigns are right for you. 

 

IN THIS EPISODE YOU’LL LEARN:

  • How to allocate dedicated budget to your highest value campaign types 
  • Which campaigns are most powerful and why
  • The science behind the magic of dynamic search ads
  • How much you can expect to spend on each campaign

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

OUR PARTNERS:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Oct 29, 2021

First party data is more important than ever before, and chatbots might just be the most effective way to capture it.

 

Travis Stephenson, CEO of Chatmatic, believes that people who hate chatbots (which is quite a few people) are overcomplicating them. In this episode, he encourages people to think about automation in Messenger or IG as a simple way to funnel people through to get the solution they’re looking for. It’s more of a replacement for a landing page—a bridge to get people where they want to go. Don’t try to cram your entire ecosystem into your chatbot, he says, just use it for lead generation and segmentation. 

 

Listen in as he works hard to convince Ralph Burns and Kasim Aslam to embrace chatbots. Spoiler: it’s not a hard sell for Kasim who is the world’s biggest cheerleader for first party data.



IN THIS EPISODE YOU’LL LEARN:

  • Why you should send cold traffic to FB Messenger or IG instead of a website
  • What kinds of questions to use in an effective assessment sequence
  • A 30 to 60-day chat sequence game plan for any size ad budget
  • How to leverage Instagram’s engaging culture to get the response you want

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:



OUR PARTNERS:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!



Oct 26, 2021

Marketing, at the end of the day, is the crafting and amplification of a message—and the crafting piece is more important today than it’s ever been.

 

In today’s episode, co-hosts Ralph Burns and Kasim Aslam are joined by the one and only Ryan Deiss, the CEO of Scalable.Co, CEO of DigitalMarketer, and King of the reigning digital marketing community in the galaxy. No one knows marketing like Ryan Deiss. He’s been in the digital marketing game since he was 19—over half of his life—and he’s seen a lot of changes. 

 

Ryan says that the holy grail of marketing and advertising is the ability to craft a message, yell it out to the masses, and have people who didn’t even know they were in the market have their ears perk up. That is the greatest skill that has ever existed and will always work in marketing. From this day forward, the best message wins. Period.

 

Listen in for some marketing and messaging wisdom from the best in the business.

 

IN THIS EPISODE YOU’LL LEARN:

  • How to build your own community and media brand (and why it’s absolutely crucial)
  • How to get your message out in the face of competition, algorithmic shift, & being priced out.
  • Why Ryan Deiss, the CEO of DigitalMarketer, doesn’t market anymore
  • Details about the perfect event for today’s confused/frustrated CEO/entrepreneur



LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

 



OUR PARTNERS:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!



Oct 22, 2021

When it comes to growing your business, there’s one thing more important than traffic and conversion: your mindset.

 

This episode is a little different from most. Think of it as a necessary mental reset. You come to this show to grow your business, but there’s much more to it than just getting traffic. Sometimes it’s not learning the latest, greatest ideas, but taking what we already know and being consistent with that. Maybe you have self-limiting beliefs that are keeping you from getting to the next level, and you need to overcome them.

 

John Assaraf has a thick resume, several bestselling books, has built 5 multi-million dollar companies, and was featured in The Secret. And that’s only scratching the surface. In this value-packed episode, he shares his brilliant and extensive knowledge about our brains, how they work, and how we can use them to their fullest potential to ultimately become more successful.

 

Listen in for some powerful innercises that can literally change your business—and your life.

 

IN THIS EPISODE YOU’LL LEARN:

  • How to create mental patterns in advance of needing them
  • A quick and simple exercise to deactivate your fear circuit
  • Tips for slowing down and creating a new behavioral process
  • How to match your self-image to your why so you can take inspired action

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:



OUR PARTNERS:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Oct 19, 2021

There’s got to be a way to make more money this year without working longer hours, right? 

Lamar Tyler, the founder and CEO of Traffic, Sales, and Profit, the premier community for purpose-driven African American entrepreneurs, says yes, there is a way. In this episode, host Ralph Burns chats with Lamar about his secrets to success. Lamar quit his corporate job in 2007 and started a blog to promote and equip marriages in the African American community. It took off and became a huge business and community and then Lamar developed a second brand for entrepreneurs.

Listen in as Lamar shares his successful entrepreneurial journey, including tips for building community, creating culture, leveraging paid traffic, and attracting ideal customers.

And don’t forget to DM a screenshot of your honest review of the Perpetual Traffic podcast to Ralph on Twitter for a chance to win recordings of T&C 2021 ($300 value).



IN THIS EPISODE YOU’LL LEARN:

  • Tips for getting in front of people and getting the head nod factor
  • How to create great content that speaks directly to your customers’ pain points
  • How/why to stabilize your first brand before developing the next one
  • Core fundamentals of marketing that work across all industries



LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

OUR PARTNERS:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Oct 15, 2021

If you want to survive in the traffic world as it currently exists, you have to innovate. 

 

In this episode, co-hosts Ralph Burns and Kasim Aslam talk through some of the new advertising solutions they’re working on and testing out in this post-iOS update environment.  Bottom line: you can’t use the same strategies you’ve always used, and you have to set aside your biases and be more open to new ideas today than you ever have been. At the same time, you’ve got to go back to the foundations, the proven principles, the most important things about marketing. There’s no easy button; you’ll have to put in the work.

 

Listen in for some creative ways to balance the basics with new innovations as you move into the future of traffic.

 

And don’t forget to DM a screenshot of your honest review of the Perpetual Traffic podcast to Ralph on Twitter for a chance to win recordings of T&C 2021 ($300 value).



IN THIS EPISODE YOU’LL LEARN:

  • Everything you need to know about Facebook click ID
  • How Kasim’s Facebook hack got them down from a $90/lead to $30/lead
  • How to crack cold traffic (which you have to do or you’re screwed)
  • Why the “faucet of traffic” is no longer a good strategy

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

OUR PARTNERS:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

 

iTunes not your thing? Find us on Google Podcasts and Spotify

Oct 12, 2021

The paid traffic landscape has drastically changed in the past six months, and the best marketers are the ones that can respond, adapt, and come up with solutions.

 

In this episode, hosts Ralph Burns and Kasim Aslam step back and take a 30,000-foot view of what’s really happening in the advertising environment right now. Their respective agencies are doing well, but they’ve definitely taken some punches this year. There’s a lot of traffic still out there, but it has changed fundamentally in the last 3-6 months, and Kasim says it’s never going back to what it was. 

 

Listen in for ways to stop being romantic about the old ways of making money and move forward into the present reality.

 

IN THIS EPISODE YOU’LL LEARN:

  • Which basic principles of marketing to get back to first
  • The red flags to look for when someone’s trying to sell you B.S.
  • How to break through your biases to innovate and solve problems
  • How Kasim’s team fixed the iOS blindspot (to some degree)

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

OUR PARTNERS:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

 

iTunes not your thing? Find us on Spotify and Google Podcasts

Oct 11, 2021

'Ready to Lead' is a show that gives leaders the tools, tips, and insights they need to grow their team, their company, and themselves personally. Hosted by Richard Lindner and Jeff Mask, 'Ready to Lead' shares the real-world, real-life insights that leaders need to do to be great.

 

Click Here to Listen and Subscribe

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