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Perpetual Traffic

Perpetual Traffic is a weekly podcast produced by the Scalable Media Network and hosted by Ralph Burns and Kasim Aslam. The duo share cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of the hosts. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
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Now displaying: 2020
Jul 24, 2020

In the second part of this two-part episode, Rita Ainsworth, a Director of Media Buying at Tier 11, explains Steps 5 of the ad process she’s used to absolutely crush selling online courses on Facebook. Rita will remind you why it’s crucial to remember Facebook’s bottom line (a GREAT user experience) and give a step-by-step play of how Tier 11 pulls this process all together to generate over $16 million in online course sales.

RESOURCES MENTIONED IN THIS EPISODE

Canva

Rev

Cold Traffic SOLVED!

Tier 11 on Instagram

Work at Tier 11

Episode 233: How to Build Campaigns for Massive Scale Using The Ad Grid

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Jul 14, 2020

In the first part of this two-part episode, Rita Ainsworth, a Director of Media Buying at Tier 11, explains Steps 1-4 of the Facebook ads process she’s used to sell over $16 million in online courses. She’ll give examples of places to research your customer avatar, how to set up your targeting, write great copy, and choose the right ad creative.

RESOURCES MENTIONED IN THIS EPISODE

Canva

Rev

Cold Traffic SOLVED!

Tier 11 on Instagram

Work at Tier 11

Episode 233: How to Build Campaigns for Massive Scale Using The Ad Grid

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Jul 7, 2020

What if writing a book could become one of your best performing marketing strategies? In this episode, Chandler Bolt of Self Publishing School shows us that writing a book is a much smaller hurdle than we make it out to be—and it can have BIG payoffs. He’ll explain the 2 ways to figure out what to write about, creating a funnel around your book, and how your book is going to be the methodology that integrates your products.

RESOURCES MENTIONED IN THIS EPISODE

ClickFunnels

Otter Voice Meeting Notes

Self Publishing School

Apply to Self Publishing School

SelfPublishing.com

Chandler on LinkedIn

Episode 175: 3 Ways to Increase the Average Order Value for Your Ecommerce Business

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Jun 30, 2020

Running an agency isn’t always sunshine and rainbows—sometimes it’s hard conversations with clients trying to convince them to go with a certain ad creative or message. In this episode, founder of Right Hook Digital Dee Deng explains how he leads conversations with clients who are doubting the ad creative, his strategy for testing messaging, and why he’s all about user-generated content (even when it feels like it won’t convert).

RESOURCES MENTIONED IN THIS EPISODE

Growth & Greatness Show

Right Hook Digital

Dee Deng on Instagram

Dee Deng on LinkedIn

Never Split the Difference: Negotiating as if Your Life Depended on It

Episode 242: Using User-Generated Content For Level 1 Traffic with Molly Pittman & Amanda Powell

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Jun 23, 2020

We’ve come to know Facebook as an everchanging landscape that we need to keep up with to find success, but lately, that landscape has been changing faster than ever. In this episode, Ralph Burns and Angela Ponsford from Tier 11 talk about the 5 updates Tier 11 is focused on right now to create success for their clients. With buying intent lower than usual (despite social media usage being higher), they’ll explain how to thrive using Facebook ads right now.

RESOURCES MENTIONED IN THIS EPISODE

Tier 11 Instagram

Blueprint: Evaluate and Optimize Your Advertising with Facebook Attribution

Facebook Attribution

Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads

Episode 197: The NEW Facebook Attribution Tool—All You Need to Know

Episode 234: The Ad Amplifier Super System For Facebook Ads

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Jun 16, 2020

Subscription eCommerce businesses are on the rise—and with good reason. Entrepreneurs have figured out they can scale businesses to multi-million dollars in revenue, and use what they've learned to do it all over again.

In this episode, Ryan McKenzie talks about his flagship brand Tru Earth and how he's scaled 7 other subscription eCommerce businesses to 7+ figures. He explains how he leverages micro-influencers to get traffic and conversions, the importance of the invisible funnel, and the backend of his Facebook ads.

RESOURCES MENTIONED IN THIS EPISODE

Tru Earth Laundry Strips

Tru Earth Ad Library 

MightyScout

Make It Stick: The Science of Successful Learning

Tier 11

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Jun 2, 2020

At DigitalMarketer, we stand together with the black community against racism, social injustice, and violence. We vow to use our voices to speak up against the injustices that are all around us, and we pledge our support to black businesses, employees, and entrepreneurs.  

#blackouttuesday

Jun 1, 2020

Molly Pittman is building a brand new ad account from scratch. And guess who gets to watch?! In the second part of this episode, Molly explains why it’s so crucial to market the end result of using your product (not the product itself), her lead magnets and offers, and how they’re thinking about bringing this system to other platforms—like Youtube—in the future.

RESOURCES MENTIONED IN THIS EPISODE

Click Happy (Molly’s Book!)

My #1 Facebook Ad Formula

How To Scale Your Agency To $100K per Month (And Beyond)

Work with Tier 11

Episode 242: Using User-Generated Content For Level 1 Traffic with Molly Pittman & Amanda Powell

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

May 31, 2020

Molly Pittman is building a brand new ad account from scratch and guess who gets to watch?! In the first part of this episode, Molly breaks down her paid ads strategy from starting with understanding the difference between marketing a product-centric business vs. a market-centric business, creating a foundation that can scale, and running campaigns focused on cold traffic.

RESOURCES MENTIONED IN THIS EPISODE

Click Happy (Molly’s Book!)

My #1 Facebook Ad Formula

How To Scale Your Agency To $100K per Month (And Beyond)

Work with Tier 11

Episode 242: Using User-Generated Content For Level 1 Traffic with Molly Pittman & Amanda Powell

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

May 26, 2020

Don’t let your business plateau because you’re scared to hit publish. In this episode, President and CEO of Strategic Profits Rich Schefren talks about what to do if you’re struggling in the online world right now. Ralph, Amanda, and Rich explain why now is the best time to test and try new things, how your prospects can be your best marketing channel, and remind us that giving away your best stuff is always a good idea.

RESOURCES MENTIONED IN THIS EPISODE

Strategic Profits

Agora

How To Scale Your Agency To $100K per Month (And Beyond)

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

May 18, 2020

In 2015, Travis Chambers created an ad with Kobe Bryant and Lionel Messi that went so viral, it became Youtube’s Ad of the Decade. In this episode, Travis, founder of D2C Ad Agency Chamber Media, talks about how he’s landed ad contracts starring mega-moguls, how he gets these ads to convert based on the traffic level of the viewer, his 7 ad categories, and more.

RESOURCES MENTIONED IN THIS EPISODE

'The Real Meaning of MPH' Video Goes Viral: Husband Confounds Wife With Math Question

Kobe Bryant & Lionel Messi

How a (Hilarious) Family With 50 Kids Protects Their Pool: Pool Fence DIY

NERD Skincare

Chamber Media

Travis on LinkedIn

tc@chamber.media

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

May 13, 2020

Starting to think it’s time to launch your own Youtube digital marketing strategy? Tom Breeze is back to explain how to nail your Youtube ads in 2020. In Part 2 of this episode, he explains the three step process of targeting, creative, and offers that create ads that crush it on Youtube. You can find Part 1 of this episode in the show notes below.

RESOURCES MENTIONED IN THIS EPISODE

Viewability’s Website

Tom’s Website

Tom's Blue Suit

Episode 246: How to Positively Crush It With YouTube Ads in 2020, Part 1

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

May 4, 2020

Are you publishing blog post after blog post and still not growing your traffic? Been there—done that. In this episode, Head of Content SEO at Hubspot Aja Frost is going to show you the strategy that you can use to publish blog posts that actually drive traffic. This is a strategy we’ve implemented at DigitalMarketer and can confidently say...it works. Ralph, Amanda, and Aja talk about how to start your content cluster strategy with high intent low volume keywords, the different levels of the cluster, and the secret behind all of Hubspot’s ultimate guides.

RESOURCES MENTIONED IN THIS EPISODE

Aja’s Website

Aja on Twitter

Aja on LinkedIn

Episode 238: DigitalMarketer’s 2020 SEO Strategy

 

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.


iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Apr 27, 2020

Every direct response video needs to be two things: engaging and compelling. In this episode, Andrew Eckblad of Convert Views joins Ralph Burns and Amanda Powell to explain what makes a video ad engaging and compelling. He talks about the importance of editing, why you don’t need the best film equipment available to get started creating video ads, and how he relies on tests and analytics to show him what’s working and what’s not.

RESOURCES MENTIONED IN THIS EPISODE

Convert Views

Genesis Digital

Frank Kern

Kartra

HandSanitize.Us

GetBravo

Shure MVL Microphone

Rev

Episode 242: Using User-Generated Content For Level 1 Traffic with Molly Pittman & Amanda Powell

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.


iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Apr 20, 2020

Molly Pittman is back for this episode of Perpetual Traffic and she’s here to remind marketers of some very important stats. Overrall Internet traffic is up 30% (and rising) and Facebook traffic is up 70%—which means this isn’t the time to stop advertising. It’s the time to open up your audience interests for cold traffic, make live campaign decisions faster, and reset your campaigns so your marketing is on point. Molly will explain how she’s doing that and give you real time metrics that she’s seeing in her active campaigns right now.

RESOURCES MENTIONED IN THIS EPISODE

Facebook Ad Library

Yoga Burn

Better Help Ad Library

Best Self Co Ad Library

Monday.com Ad Library

DoorDash Ad Library

Episode 242: Using User-Generated Content For Level 1 Traffic with Molly Pittman & Amanda Powell

Episode 247: How To Pivot Your Marketing Strategy To Fit The Global Climate

Tier 11 100 Million Swipe File

Virtual Business Podcast Giveaway

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.


iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Apr 14, 2020

At this point, it’s not a question as to if you should be changing your ad angles—it’s how you should change them. In this episode, Ralph Burns and Vanessa Vega from Tier 11 talk about how they’re advising their Ad Accelerator members on pivoting their marketing messaging to be relevant and current, without coming across as opportunistic. Get the free PDF download below.

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.


iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Apr 6, 2020

New to running a remote business? In this episode, Ralph Burns explains how he runs his agency with a 40 person global remote team on five continents. He talks about the tools that are the foundation of his business and how you can integrate them into yours to find success in the newly remote world.

RESOURCES MENTIONED IN THIS EPISODE:

Zoom

Slack

Loom

Google Drive

Asana

Tettra

Invoice Ninja

PandaDoc

Tier 11

11 Steps For Mastering Change in Uncertain Times

 

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.


iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mar 31, 2020

Having trouble figuring out your marketing message right now? With the current global climate, there’s a lot happening and marketers everywhere are wondering if they’re still supposed to be running ad campaigns. The answer is yes—there are a lot of opportunities in marketing right now without being tone deaf to current events. The key is knowing where the line is and making sure you’re not stepping over it. Here’s what Ralph Burns and Angela Ponsford of Tier 11 recommend for brands and marketers right now.

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.


iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mar 24, 2020

Starting to think it’s time to launch your own Youtube digital marketing strategy? In this episode, Youtube master Tom Breeze talks about the 3 components of a successful Youtube strategy, what terms you need to know and measure, and breaks down one of his client’s best performing ads. He also explains how to target on Youtube and the importance of starting with a warm audience.

RESOURCES MENTIONED IN THIS EPISODE:

Viewability’s Website

Tom’s Website

Google Search for Tom’s Blue Suit

Episode 88: 5 Killer Traffic Campaigns to Swipe and Deploy in Your Business…Live from Traffic & Conversion Summit 2017


Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mar 16, 2020

Offers are a crucial—if not the most important—part of your marketing strategy. In this episode, we revisit Ryan Deiss’ guest appearance on the Perpetual Traffic podcast when he explained the 8 ways to map the sequence of your offer. Ryan explains what question to ask to figure out your messaging, how to build small wins within your offer, and what that means for turning customers into brand ambassadors.

RESOURCES MENTIONED IN THIS EPISODE:

DigitalMarketer Lab ELITE

Tier 11 Swipe File

Episode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer

 

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

 

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

 

Mar 16, 2020

Ready to take your ads to the next level in 2020? In this episode Molly explains her 7-step system for campaign and marketing strategy creation called The Ad Grid™. Listen to find out how to hit home run after home run with your campaigns, match your message to your market, and 20x your success rate.

RESOURCES MENTIONED IN THIS EPISODE:

Tier 11 Swipe File

Traffic & Conversion 2016 Closing Video

Molly’s Traffic & Conversion 2016 Presentation Slides

Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale

 

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mar 16, 2020

Facebook success is not a straight and narrow path and whoever tells you that is lying to you. In this two-part episode of Perpetual Traffic, Ralph goes through his upcoming Traffic & Conversion Summit presentation to show you how Tier 11 strategically increased ad spend and was able to get a 6x return for their eCommerce client. In Part 2, he'll focus on his paid ad strategies for Level 2+ traffic.

RESOURCES MENTIONED IN THIS EPISODE:

Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads

Episode 220: The 3-Step Strategy to Building a Multi-Million Dollar Virtual Marketing Agency

Episode 222: Scale Your Facebook & Instagram Campaigns with These 8 Proven Video Ad Templates Part 1

Episode 223: Scale Your Facebook & Instagram Campaigns with These 8 Proven Video Ad Templates Part 2

Episode 239: Molly’s 4 Must-Knows About Facebook Advertising In 2020 Part 1

Episode 240: Molly’s 4 Must-Knows About Facebook Advertising In 2020 Part 2

 

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.


iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mar 9, 2020

Facebook success is not a straight and narrow path and whoever tells you that is lying to you. In this two-part episode of Perpetual Traffic, Ralph goes through his upcoming Traffic & Conversion Summit presentation to show you how Tier 11 strategically increased ad spend and was able to get a 6x return for their eCommerce client. In Part 1, he'll focus on his paid ad strategies for Level 1 traffic.

RESOURCES MENTIONED IN THIS EPISODE:

Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads

Episode 220: The 3-Step Strategy to Building a Multi-Million Dollar Virtual Marketing Agency

Episode 222: Scale Your Facebook & Instagram Campaigns with These 8 Proven Video Ad Templates Part 1

Episode 223: Scale Your Facebook & Instagram Campaigns with These 8 Proven Video Ad Templates Part 2

Episode 239: Molly’s 4 Must-Knows About Facebook Advertising In 2020 Part 1

Episode 240: Molly’s 4 Must-Knows About Facebook Advertising In 2020 Part 2

 

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.


iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mar 3, 2020

What makes a good media buyer? In this episode, Ralph talks with Angela Ponsford, VP of Media Buying at Tier 11, to nail down what it takes to be a successful media buyer. Using their experience running $250 million in ad spend they give insight on the importance of being technically savvy in Ads Manager, why a willingness to dive into data is crucial, how humility is the foundation of the best media buyers, and more.

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Feb 24, 2020

Did you know this is the best time of year to buy cold traffic? This means that now is the time to push new ad creatives on your campaigns that have seen better days (or CTR’s). Today Ralph, Molly Pittman, and Amanda Powell converge forces to explain why user-generated content (UGC) is working so well for cold traffic right now, how to get UGC from your customers, and how to deploy these campaigns to cold traffic and retargeted audiences. 

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

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