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Perpetual Traffic

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Amanda Powell (DigitalMarketer) The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
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Now displaying: October, 2020
Oct 27, 2020

In this episode, DigitalMarketer’s Paid Media Manager Garrett Hardy explains the paid media campaign and funnel that’s been cleaning up for Roland Frasier’s EPIC Challenge. Listen to this episode to create your own 'Challenge' funnel for paid media AND get Ralph and Amanda Ponsford’s quick updates on what you need to know about the paid ad space right now.

RESOURCES MENTIONED IN THIS EPISODE

US Ad Library Report

Turn On Two-Factor Authentication for Business Manager

What is two-factor authentication and how does it work on Facebook?

Improving Ad Performance Through Ad Volume Guidance

Advertising Policies

EPIC Challenge: Ethical Profits in Crisis

Laser Target 5 Acquisitions in 5 Days

EPIC Challenge: Upgrade to VIP

How To Scale Your Agency To $100K per Month (And Beyond)

Work with Tier 11

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Oct 20, 2020

We don’t have to tell you there’s a huge opportunity to grow your business on social media these days. You already know that—what you want to know is, HOW?! In this episode, DigitalMarketer’s Senior Social Media Manager Shannon Goodell joins us to talk about DigitalMarketer’s social media strategy. We hear about DM’s social media priority list, how Shannon hit the record for most engagement across DM’s socials EVER, the CPC range she looks for with boosted content, and so much more.

RESOURCES MENTIONED IN THIS EPISODE

How To Scale Your Agency To $100K per Month (And Beyond)

Work with Tier 11

Conversion Fanatics

WP Engine

How does the Facebook Crawler work?

Facebook Lookalike Audiences

Sprout Social

Facebook Creator Studio

Instagram Caption Maker

How do I use hashtags on Instagram?

DigitalMarketer on Instagram

DigitalMarketer on Twitter

DigitalMarketer on Facebook

Ryan Deiss on LinkedIn

DigitalMarketer on LinkedIn

Shannon on LinkedIn

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Oct 13, 2020

More traffic isn’t your problem—chances are your problem is your offer. In this episode, Ralph and Amanda talk about how Tier 11 and DigitalMarketer are freshening up their past offers to increase conversions. They’ll explain their strategies to create new offers that advertise to new markets, why it’s essential to focus on the analytics before AND after the click, and why every offer is a learning lesson (even if it doesn’t create the sales boost you’d hoped for).

RESOURCES MENTIONED IN THIS EPISODE

DigitalMarketer Lab Plus

The Ultimate Social Media Swipe File

The Facebook Ad Template Library

The Napkin Challenge

Tier 11 Customer Testimonial (Midway Down Page)

Episode 274: The Future of Paid Traffic in 2020 And Beyond

Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller

Conversion Fanatics

WP Engine

Tier 11

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Oct 6, 2020

The future of paid traffic is reliant on more than just traffic—the future of paid traffic is looking at your conversion metrics all the way through the entirety of your funnel. In this episode, Ralph talks about what to do after the click to ensure your business flourishes in the years to come, and you can expect to learn more about the conversion aspect of paid traffic in upcoming Perpetual Traffic episodes.

RESOURCES MENTIONED IN THIS EPISODE

Betty Rocker

Wistia

Tier 11 Agency

Episode 01: The Future of Paid Traffic

Episode 02: Acquiring Customers One Pixel at a Time

Episode 03: Facebook Video Ad Game Plan

Traffic and Conversion Summit

Manuel Suárez Coaching (Coupon Code: PODCAST)

Ad World Conference 2020

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcast not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

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