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Perpetual Traffic

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Amanda Powell (DigitalMarketer) The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
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Now displaying: September, 2020
Sep 28, 2020

This week we’re talking about launches and BIG campaign strategies. In this episode, Molly Pittman is back to show us how she recently launched Smart Marketer’s 10-Day Facebook Ad Bootcamp using $50,000 and a Facebook popup group. You’ll also hear from Erin MacPherson, DigitalMarketer’s Director of Content Development, on how you can adapt huge brand campaigns, like Lysol’s, to your business (no matter how big it is).

RESOURCES MENTIONED IN THIS EPISODE

A Family Guide to the Best School Year Ever

Lysol Classroom Makeover at Marjory Stoneman Douglas High School

Train My Traffic Person

Episode 257: Watch Molly Build an Entire Traffic System from Scratch! Part Two

Episode 271: A Tale of 2 Ad Accounts: How to Sell (and NOT Sell) on Facebook

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcast not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Sep 22, 2020

If your website isn’t perfectly optimized for Google—don’t be too hard on yourself. At one point, the DigitalMarketer team had to restructure 500+ blog posts to optimize for SEO! In this episode, Amanda explains where DigitalMarketer’s blog was when she first came on board, how she used 301s to restructure the website, and her strategy to create new content and upgrade old content to improve organic ranking. She also explains her SEO strategy for the new Perpetual Traffic website.

RESOURCES MENTIONED IN THIS EPISODE

Perpetual Traffic | DigitalMarketer.com

Redirects | Moz

Referral Exclusions | Google

301 Redirects for SEO: Everything You Need to Know

Canonicalization | Moz

The Ultimate Guide to Canonicalization | Yoast

Manuel Suárez Coaching (Coupon Code: PODCAST)

Ad World Conference 2020

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Sep 18, 2020

Today Ryan Deiss’ cameos on Perpetual Traffic to tell you his Napkin story and layout a challenge that could change everything for you.

Ryan is an entrepreneur, author, and investor, and according to Shark Tank star, Daymond John, “His companies practically own the internet.” He’s the founder of Scalable and Digital Marketer (honestly, we’d be surprised if you’re in digital marketing and you don’t know about him). But Ryan has a great story to share with you, so that you can glean all the lessons learned.

Listen today for,

  • Erin’s own life-changing Napkin story.

I will let you know that I have not lived Homeless since then(!), but it took some simplifying... It took being able to put a clear plan on a napkin”. Erin McPherson

  • The (surprising) origin story of Digital Marketer as told by Ryan Deiss.
  • The benefits of hitting rock-bottom.

It forces you to establish a zero-cost basis on your life, and it forces you to deal with, okay, what are the only things that matter?” Ryan Deiss.

  • An opportunity for you to re-launch your life/your story/your business/your career.

And more!

Mentioned In This Episode

The challenge begins on September 23rd, so be sure to join now before it’s too late! 

Thanks for joining us this week. 

Want to subscribe to Perpetual Traffic

Connect with us on ApplePodcasts and leave us a review.

ApplePodcasts not your platform? 

Find us on SpotifyStitcherTuneIn, or at DigitalMarketer.com.

Sep 15, 2020

This week we’re focusing on advertising your eCommerce offers on Facebook and a harsh truth. If your ads aren’t working it might not be your ad, it might be your business.

In this episode, Angela Ponsford, VP of Media Buying at Tier 11, is going to show you 2 different ad accounts that Tier 11 is running and the differing results they’re getting (and why).

You’ll also get a quick update on what’s working and not working on Facebook right now—hot off the Tier 11 press!

RESOURCES MENTIONED IN THIS EPISODE

Mobile/Responsive Web Design Tester

Organic Aloha Prime Steak Rub & Seasoning

The Lean Startup

Create Custom Metrics in Ads Reporting

Actions Attributed to Your Ad

Episode 166: Why Facebook Traffic is NOT Your Problem

Episode 175: 3 Ways to Increase the Average Order Value for Your Ecommerce Business

Manuel Suárez Coaching (Coupon Code: PODCAST)

Ad World Conference 2020

Ahrefs

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Sep 8, 2020

If you’re not totally confident in your social media strategy and you’re finding your niche is saturated with competition, this week’s episode is for you. In the second part of this two-part episode, owner of Attention Grabbing Media Manual Suárez explains how he helps his clients win on social media from building an audience to monetizing it. Get a look at his 7-step system for getting an ROI on your social media efforts—even in a competitive market.

RESOURCES MENTIONED IN THIS EPISODE

Your Digital Marketing Strategy Template

NaturalSlim USA

NaturalSlim on Youtube

Attention Grabbing Media

Hire Manual

Manual’s Website

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Sep 1, 2020

If you’re not totally confident in your social media strategy and you’re finding your niche is saturated with competition, this week’s episode is for you. In this two-part episode, owner of Attention Grabbing Media Manual Suárez explains how he helps his clients win on social media from building an audience to monetizing it. Get a look at his 7-step system for getting an ROI on your social media efforts—even in a competitive market.

RESOURCES MENTIONED IN THIS EPISODE

Your Digital Marketing Strategy Template

NaturalSlim USA

NaturalSlim on Youtube

Attention Grabbing Media

Hire Manual

Manual’s Website

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

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