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Perpetual Traffic

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Amanda Powell (DigitalMarketer) The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
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Now displaying: 2020
Dec 29, 2020

We bring you the *last* episode of Perpetual Traffic in 2020, which means it’s time for reflections and predictions. In this episode, Ralph and Amanda talk about their biggest takeaways of the year and what predictions those takeaways have them making in 2021. Listen to learn how Tier 11 did in 2020, how Ralph and Amanda view the new iOS update and its impact on ads, and what they’re gearing up for in the new year.

RESOURCES MENTIONED IN THIS EPISODE

Work with Tier 11

How To Double Your Customers, Sales, & Profits with A/B Testing | Conversion Fanatic

T&C 360i Session Recordings

How Apple’s iOS 14 Release May Affect Your Ads

Key Takeaways from Facebook’s Major iOS 14 Updates Today

Preparing our Partners for iOS 14: Impacts to App Advertisers and Developers

Apple’s new privacy features have further rattled the location-based ad market

Speaking Up for Small Businesses | Facebook

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Dec 22, 2020

What is one of the best social media marketers in the world doing to adapt to the constant algorithm changes? This week’s guest is the #1 infomercial host who boasts over 5 million followers and 70 million podcast downloads. In this episode, Chalene Johnson explains how she’s navigating Facebook changes, what type of content she’s posting to get the most engagement, her best-performing ad (right now!), and more.

RESOURCES MENTIONED IN THIS EPISODE

Work with Tier 11

Conversion Fanatics Free Book Download (Double Your Sales!)

Video Leap

Mixcord

Beach Body On Demand

Insta Club Hub

Chalene on Instagram

Episode 281: 5 Big Takeaways from ‘The Social Dilemma’ Movie

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Dec 15, 2020

This week we talking to one of the world’s foremost experts on social media marketing. In this episode, the ‘Queen of Facebook’ Mari Smith is talking about the future of Facebook. Listen to get updates on what to expect from the platform in 2021, what the best types of content are if you’re thinking about going Live, her tips for starting a Facebook group (do you need to hire a Community Manager?), and more.

RESOURCES MENTIONED IN THIS EPISODE

Work With Tier 11

T&C3 60i

Conversion Fanatics

Start your Free HEY Trial

Zuckerberg’s Privacy Manifesto

Live Shopping on Facebook

Wave.Video

Agorapulse

InVideo.io

Boosted Video Maker

Facebook Paid Online Events

Instagram and Messenger Integration

Socialbakers Q3 Trends Report

7 Ways Businesses Can Use Facebook Live

GO LIVE with Mari Smith

Mari’s Articles on Social Media Examiner

Mari’s Website

Mari on Facebook

Mari on Instagram

Mari on Twitter

Mari on LinkedIn

Mari on YouTube

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Dec 8, 2020

Facebook ad success doesn’t equal having a bigger budget to put behind your ads. In this episode, Nehal Kazim is giving us his hack for Facebook advertising success. It’s not just adding more budget, it’s all about finding pockets of your market where you can reach new audiences and continue to expand and scale your business. Listen to hear examples of how Nehal is using this hack with his agency clients right now.

RESOURCES MENTIONED IN THIS EPISODE

Work with Tier 11

5-Day Epic Challenge

$100 LinkedIn Ad Credit

Conversion Fanatic Free Book Download (Double Your Sales!)

Creative System For Doubling Scale and ROAS

DFY Creatives by Ad Pros

Nehal on Facebook

Ad Pros on Facebook

 

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Dec 1, 2020

After a year like 2020, we’ve never been so reminded about the importance of having predictable selling systems. In this episode, Scalable’s Head of Marketing Matt Swan and Head of Sales and Success Michael Ashcraft explain their predictable selling system for high ticket programs. Listen to learn the 5-step formula DigitalMarketer is using to sell their high-ticket offers (like becoming a DM Partner or our ELITE Coaching Program) and how you can adapt it to fit your high ticket program.

RESOURCES MENTIONED IN THIS EPISODE

The 4-Step Agency Growth Funnel

DM Partner Intake Form

DM Partner Qualification Page

Matt Swan on LinkedIn

Michael Ashcraft on LinkedIn

Work With Tier 11

T&C360i

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Nov 24, 2020

Yup, this week we’re talking about THAT movie. It’s the movie that every marketer watched with one eye open as they saw the platform they spend so much of their working hours inside of in a new light. In this episode, Ralph and Amanda let you know what they think about The Social Dilemma and their 5 biggest takeaways from the movie.

RESOURCES MENTIONED IN THIS EPISODE

Get $100 in LinkedIn Advertising Credits

Work with Tier 11

What the Social Dilemma Gets Wrong

How Using Social Media Affects Teenagers

Equifax Hack: 5 Biggest Credit Card Data Breaches

The Binge Breaker

Facebook to temporarily halt political ads in U.S. after polls close Nov. 3, broadening earlier restrictions

Facebook Ad Library Report

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Nov 20, 2020

Not expecting to see this episode pop up on your podcast platform? We couldn’t let Black Friday and Cyber Monday go by without giving you our 7 essential tips to crush your ads during the holiday sales. Listen to learn how Tier 11 is gearing up for one of the biggest ad weeks of the year.

RESOURCES MENTIONED IN THIS ARTICLE

About Campaign Budget Optimization

Dynamic Ads

Choose The Right Ad Objective

Episode 106: How Much Can You Afford to Pay to Acquire a Customer?

How Much Can You Afford to Pay to Acquire a Customer? The 5-Step Customer Acquisition Cost Formula

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Nov 17, 2020

A Predictable Selling System means that despite a year like 2020, you can feel confident that your business will survive. In this episode, Ryan Deiss explains the Predictable Selling System we’re using at DigitalMarketer so you can create your own. Learn how to create your PSS’s messaging and structure so you can stand out and get the predictability in your business that you’ve been looking for.

RESOURCES MENTIONED IN THIS EPISODE

Work with Tier 11

Get $100 in LinkedIn Advertising Credits

Drift

55 Year Old Golfer Ad by John Carlton

Pizza Turn Around | Domino’s

Google Trends

Reddit

Lab Plus | DigitalMarketer

Episode 232: The Most Important Thing You Need to Dial In When Advertising on Facebook

Episode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Nov 10, 2020

Could your business grow faster if you had the perfect website? In this episode, VP of Growth at WP Engine David Vogelpoh shows us the essential WordPress plugins you can use to create the perfect visitor experience. Learn how to use these tools alongside A/B testing to create a compelling and highly converting website using WordPress.

RESOURCES MENTIONED IN THIS EPISODE

WP Engine

Join the 21 for ‘21 Challenge (For Free!)

Work with Tier 11

David on LinkedIn

David on Twitter

StudioPress

Flywheel

WP Rocket

Local WordPress

All-in-One WP Migration Plugin

Genesis Blocks Plugin

Genesis Custom Blocks Plugin

WebPageTest

Page Speed Insights

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Nov 3, 2020

Is it still possible to go viral these days? If you ask Joseph Wilkins, founder of Funny Sales Videos, the answer is: absolutely. In this episode, Joseph will explain his 7-step process for creating viral sales videos, the same strategy that has gotten one of his client’s over 20,000,000 million views on ONE sales video. Here’s a sneak peek: Step 1: Nail down your customer avatar…

RESOURCES MENTIONED IN THIS EPISODE

Join the 21 for ’21 Challenge (For Free!)

Tru Earth Video

Funny Sales Videos

Episode 258: How Ryan McKenzie Scaled His eComm Biz to 7 Figures/Month Using Micro-Influencers

Episode 254: How Travis Chambers Created YouTube’s #1 Ad of the Decade

Creativity, Inc. by Ed Catmull

Harmon Brothers University 14-Day Script Challenge

Talitha Hanks | TMG

Fiverr 

Joseph on LinkedIn

Conversion Fanatics

WP Engine

Work with Tier 11

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Oct 27, 2020

In this episode, DigitalMarketer’s Paid Media Manager Garrett Hardy explains the paid media campaign and funnel that’s been cleaning up for Roland Frasier’s EPIC Challenge. Listen to this episode to create your own 'Challenge' funnel for paid media AND get Ralph and Amanda Ponsford’s quick updates on what you need to know about the paid ad space right now.

RESOURCES MENTIONED IN THIS EPISODE

US Ad Library Report

Turn On Two-Factor Authentication for Business Manager

What is two-factor authentication and how does it work on Facebook?

Improving Ad Performance Through Ad Volume Guidance

Advertising Policies

EPIC Challenge: Ethical Profits in Crisis

Laser Target 5 Acquisitions in 5 Days

EPIC Challenge: Upgrade to VIP

How To Scale Your Agency To $100K per Month (And Beyond)

Work with Tier 11

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Oct 20, 2020

We don’t have to tell you there’s a huge opportunity to grow your business on social media these days. You already know that—what you want to know is, HOW?! In this episode, DigitalMarketer’s Senior Social Media Manager Shannon Goodell joins us to talk about DigitalMarketer’s social media strategy. We hear about DM’s social media priority list, how Shannon hit the record for most engagement across DM’s socials EVER, the CPC range she looks for with boosted content, and so much more.

RESOURCES MENTIONED IN THIS EPISODE

How To Scale Your Agency To $100K per Month (And Beyond)

Work with Tier 11

Conversion Fanatics

WP Engine

How does the Facebook Crawler work?

Facebook Lookalike Audiences

Sprout Social

Facebook Creator Studio

Instagram Caption Maker

How do I use hashtags on Instagram?

DigitalMarketer on Instagram

DigitalMarketer on Twitter

DigitalMarketer on Facebook

Ryan Deiss on LinkedIn

DigitalMarketer on LinkedIn

Shannon on LinkedIn

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Oct 13, 2020

More traffic isn’t your problem—chances are your problem is your offer. In this episode, Ralph and Amanda talk about how Tier 11 and DigitalMarketer are freshening up their past offers to increase conversions. They’ll explain their strategies to create new offers that advertise to new markets, why it’s essential to focus on the analytics before AND after the click, and why every offer is a learning lesson (even if it doesn’t create the sales boost you’d hoped for).

RESOURCES MENTIONED IN THIS EPISODE

DigitalMarketer Lab Plus

The Ultimate Social Media Swipe File

The Facebook Ad Template Library

The Napkin Challenge

Tier 11 Customer Testimonial (Midway Down Page)

Episode 274: The Future of Paid Traffic in 2020 And Beyond

Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller

Conversion Fanatics

WP Engine

Tier 11

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Oct 6, 2020

The future of paid traffic is reliant on more than just traffic—the future of paid traffic is looking at your conversion metrics all the way through the entirety of your funnel. In this episode, Ralph talks about what to do after the click to ensure your business flourishes in the years to come, and you can expect to learn more about the conversion aspect of paid traffic in upcoming Perpetual Traffic episodes.

RESOURCES MENTIONED IN THIS EPISODE

Betty Rocker

Wistia

Tier 11 Agency

Episode 01: The Future of Paid Traffic

Episode 02: Acquiring Customers One Pixel at a Time

Episode 03: Facebook Video Ad Game Plan

Traffic and Conversion Summit

Manuel Suárez Coaching (Coupon Code: PODCAST)

Ad World Conference 2020

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcast not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Sep 28, 2020

This week we’re talking about launches and BIG campaign strategies. In this episode, Molly Pittman is back to show us how she recently launched Smart Marketer’s 10-Day Facebook Ad Bootcamp using $50,000 and a Facebook popup group. You’ll also hear from Erin MacPherson, DigitalMarketer’s Director of Content Development, on how you can adapt huge brand campaigns, like Lysol’s, to your business (no matter how big it is).

RESOURCES MENTIONED IN THIS EPISODE

A Family Guide to the Best School Year Ever

Lysol Classroom Makeover at Marjory Stoneman Douglas High School

Train My Traffic Person

Episode 257: Watch Molly Build an Entire Traffic System from Scratch! Part Two

Episode 271: A Tale of 2 Ad Accounts: How to Sell (and NOT Sell) on Facebook

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcast not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Sep 22, 2020

If your website isn’t perfectly optimized for Google—don’t be too hard on yourself. At one point, the DigitalMarketer team had to restructure 500+ blog posts to optimize for SEO! In this episode, Amanda explains where DigitalMarketer’s blog was when she first came on board, how she used 301s to restructure the website, and her strategy to create new content and upgrade old content to improve organic ranking. She also explains her SEO strategy for the new Perpetual Traffic website.

RESOURCES MENTIONED IN THIS EPISODE

Perpetual Traffic | DigitalMarketer.com

Redirects | Moz

Referral Exclusions | Google

301 Redirects for SEO: Everything You Need to Know

Canonicalization | Moz

The Ultimate Guide to Canonicalization | Yoast

Manuel Suárez Coaching (Coupon Code: PODCAST)

Ad World Conference 2020

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Sep 18, 2020

Today Ryan Deiss’ cameos on Perpetual Traffic to tell you his Napkin story and layout a challenge that could change everything for you.

Ryan is an entrepreneur, author, and investor, and according to Shark Tank star, Daymond John, “His companies practically own the internet.” He’s the founder of Scalable and Digital Marketer (honestly, we’d be surprised if you’re in digital marketing and you don’t know about him). But Ryan has a great story to share with you, so that you can glean all the lessons learned.

Listen today for,

  • Erin’s own life-changing Napkin story.

I will let you know that I have not lived Homeless since then(!), but it took some simplifying... It took being able to put a clear plan on a napkin”. Erin McPherson

  • The (surprising) origin story of Digital Marketer as told by Ryan Deiss.
  • The benefits of hitting rock-bottom.

It forces you to establish a zero-cost basis on your life, and it forces you to deal with, okay, what are the only things that matter?” Ryan Deiss.

  • An opportunity for you to re-launch your life/your story/your business/your career.

And more!

Mentioned In This Episode

The challenge begins on September 23rd, so be sure to join now before it’s too late! 

Thanks for joining us this week. 

Want to subscribe to Perpetual Traffic

Connect with us on ApplePodcasts and leave us a review.

ApplePodcasts not your platform? 

Find us on SpotifyStitcherTuneIn, or at DigitalMarketer.com.

Sep 15, 2020

This week we’re focusing on advertising your eCommerce offers on Facebook and a harsh truth. If your ads aren’t working it might not be your ad, it might be your business.

In this episode, Angela Ponsford, VP of Media Buying at Tier 11, is going to show you 2 different ad accounts that Tier 11 is running and the differing results they’re getting (and why).

You’ll also get a quick update on what’s working and not working on Facebook right now—hot off the Tier 11 press!

RESOURCES MENTIONED IN THIS EPISODE

Mobile/Responsive Web Design Tester

Organic Aloha Prime Steak Rub & Seasoning

The Lean Startup

Create Custom Metrics in Ads Reporting

Actions Attributed to Your Ad

Episode 166: Why Facebook Traffic is NOT Your Problem

Episode 175: 3 Ways to Increase the Average Order Value for Your Ecommerce Business

Manuel Suárez Coaching (Coupon Code: PODCAST)

Ad World Conference 2020

Ahrefs

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Sep 8, 2020

If you’re not totally confident in your social media strategy and you’re finding your niche is saturated with competition, this week’s episode is for you. In the second part of this two-part episode, owner of Attention Grabbing Media Manual Suárez explains how he helps his clients win on social media from building an audience to monetizing it. Get a look at his 7-step system for getting an ROI on your social media efforts—even in a competitive market.

RESOURCES MENTIONED IN THIS EPISODE

Your Digital Marketing Strategy Template

NaturalSlim USA

NaturalSlim on Youtube

Attention Grabbing Media

Hire Manual

Manual’s Website

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Sep 1, 2020

If you’re not totally confident in your social media strategy and you’re finding your niche is saturated with competition, this week’s episode is for you. In this two-part episode, owner of Attention Grabbing Media Manual Suárez explains how he helps his clients win on social media from building an audience to monetizing it. Get a look at his 7-step system for getting an ROI on your social media efforts—even in a competitive market.

RESOURCES MENTIONED IN THIS EPISODE

Your Digital Marketing Strategy Template

NaturalSlim USA

NaturalSlim on Youtube

Attention Grabbing Media

Hire Manual

Manual’s Website

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Aug 25, 2020

This week Ralph and VP of Media Buying at Tier 11 Angela Ponsford are covering everything you need to know about the Facebook ad world right now to scale your strategy—but first, they’ll give you some information on CCPA and the new limited data use. Listen to learn The Ecommerce Ad Amplifier™ cold traffic strategy that’s getting them a 6x ROAS, how Tier 11 is using interest targeting, lookalikes, and broad audiences, and their current CBO strategy.

RESOURCES MENTIONED IN THIS EPISODE

Work at Tier 11

How To Scale Your Agency To $100K per Month (And Beyond)

The Ecommerce Ad Amplifier™

Helping Businesses Comply With the California Consumer Privacy Act (CCPA)

Data Processing Options for Users in California

Facebook Experiments

Saving Private Ryan IMDB

Episode 226: How Molly Got A 5x ROAS By Relying On Cold Traffic Part Two

Episode 259: 5 Updates You Must Know to Thrive With Facebook Ads Right Now

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Aug 18, 2020

Is it truly impossible to beat Wikipedia as the first search result for your preferred keywords? Well, Ahrefs decided that instead of trying to beat them—they would join them. In this episode, writer and content marketer of Ahrefs Michal Pecánek tells us Ahref’s heroic journey of creating their own Wikipedia page with the hope of finally landing that top spot in the SERPs. 

RESOURCES MENTIONED IN THIS EPISODE

Technical SEO Mastery: Lessons from the GOAT, Wikipedia

SEO Wikipedia Page

How to create a Wikipedia Page

Ahrefs

Read Michal’s Articles and Case Studies

Michal on Twitter

Michal on LinkedIn

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Aug 11, 2020

Google My Business is a lead generator—if you use it strategically. In this episode, co-founder of Madwire JB Kellog explains why now is the time for small businesses to do more marketing than ever before. JB uses his experience working with small business owners to show why a small business’s marketing budget should always be increasing to avoid flatlined sales, how to create a review system for good and bad reviews, and how to make a great thank you page.

RESOURCES MENTIONED IN THIS EPISODE

marketing360.com/digitalmarketer

Madwire

Marketing 360

Google My Business

Top Rated Local

JB’s Website

JB on LinkedIn

Marketing 360 on Youtube

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Aug 4, 2020

This week we’re diving into one of Tier 11’s favorite revenue growth systems, The SAP Sales System™. Deacon Bradley, VP of Operations at Tier 11, joins Ralph Burns to explain The SAP Sales System™, show us how to use it to create a custom plan based on a client’s goals, and the art of making your SAP call seem like a consulting call instead of a sales call.

RESOURCES MENTIONED IN THIS EPISODE

TRAINING: How To Scale Your Agency To $100K per Month (And Beyond)

Work at Tier 11

Episode 210: Are You Making These Critical Facebook Conversion Tracking Mistakes?

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Jul 28, 2020

This week we’re going to show you how to use Google to get a stream of perpetual traffic. In this episode, IBM’s Global SEO Strategist Jesse McDonald explains IBM’s SEO strategy and how small businesses can adapt it to themselves. Get his advice on a local SEO strategy, learn why he believes SEOs should understand the principles of design (and vice versa), steal his top tools, and hear his number one tip for starting your SEO strategy.

RESOURCES MENTIONED IN THIS EPISODE

IBM’s Website

Google’s “Disavow Links Tool”: The Complete Guide

Schema

Google My Business

Ahrefs

SEMrush

ContentKing

Google Analytics

AnswerThePublic

Google Search Console

Screaming Frog SEO Spider

Keywords Everywhere

Jesse on LinkedIn

Jesse on Twitter

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

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