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Perpetual Traffic

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Amanda Powell (DigitalMarketer) The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
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Now displaying: Page 1
Oct 19, 2021

There’s got to be a way to make more money this year without working longer hours, right? 

Lamar Tyler, the founder and CEO of Traffic, Sales, and Profit, the premier community for purpose-driven African American entrepreneurs, says yes, there is a way. In this episode, host Ralph Burns chats with Lamar about his secrets to success. Lamar quit his corporate job in 2007 and started a blog to promote and equip marriages in the African American community. It took off and became a huge business and community and then Lamar developed a second brand for entrepreneurs.

Listen in as Lamar shares his successful entrepreneurial journey, including tips for building community, creating culture, leveraging paid traffic, and attracting ideal customers.

And don’t forget to DM a screenshot of your honest review of the Perpetual Traffic podcast to Ralph on Twitter for a chance to win recordings of T&C 2021 ($300 value).



IN THIS EPISODE YOU’LL LEARN:

  • Tips for getting in front of people and getting the head nod factor
  • How to create great content that speaks directly to your customers’ pain points
  • How/why to stabilize your first brand before developing the next one
  • Core fundamentals of marketing that work across all industries



LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

OUR PARTNERS:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Oct 15, 2021

If you want to survive in the traffic world as it currently exists, you have to innovate. 

 

In this episode, co-hosts Ralph Burns and Kasim Aslam talk through some of the new advertising solutions they’re working on and testing out in this post-iOS update environment.  Bottom line: you can’t use the same strategies you’ve always used, and you have to set aside your biases and be more open to new ideas today than you ever have been. At the same time, you’ve got to go back to the foundations, the proven principles, the most important things about marketing. There’s no easy button; you’ll have to put in the work.

 

Listen in for some creative ways to balance the basics with new innovations as you move into the future of traffic.

 

And don’t forget to DM a screenshot of your honest review of the Perpetual Traffic podcast to Ralph on Twitter for a chance to win recordings of T&C 2021 ($300 value).



IN THIS EPISODE YOU’LL LEARN:

  • Everything you need to know about Facebook click ID
  • How Kasim’s Facebook hack got them down from a $90/lead to $30/lead
  • How to crack cold traffic (which you have to do or you’re screwed)
  • Why the “faucet of traffic” is no longer a good strategy

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

OUR PARTNERS:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

 

iTunes not your thing? Find us on Google Podcasts and Spotify

Oct 12, 2021

The paid traffic landscape has drastically changed in the past six months, and the best marketers are the ones that can respond, adapt, and come up with solutions.

 

In this episode, hosts Ralph Burns and Kasim Aslam step back and take a 30,000-foot view of what’s really happening in the advertising environment right now. Their respective agencies are doing well, but they’ve definitely taken some punches this year. There’s a lot of traffic still out there, but it has changed fundamentally in the last 3-6 months, and Kasim says it’s never going back to what it was. 

 

Listen in for ways to stop being romantic about the old ways of making money and move forward into the present reality.

 

IN THIS EPISODE YOU’LL LEARN:

  • Which basic principles of marketing to get back to first
  • The red flags to look for when someone’s trying to sell you B.S.
  • How to break through your biases to innovate and solve problems
  • How Kasim’s team fixed the iOS blindspot (to some degree)

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

OUR PARTNERS:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

 

iTunes not your thing? Find us on Spotify and Google Podcasts

Oct 11, 2021

'Ready to Lead' is a show that gives leaders the tools, tips, and insights they need to grow their team, their company, and themselves personally. Hosted by Richard Lindner and Jeff Mask, 'Ready to Lead' shares the real-world, real-life insights that leaders need to do to be great.

 

Click Here to Listen and Subscribe

Oct 8, 2021

Nothing is more important than understanding the perfect messaging that resonates with your target avatar so they’re attracted to your product, service, or offer. 

 

In this episode, Ralph Burns walks listeners through a real-life case study at Tier 11 where they crossed the streams with two big platforms—Facebook and Google—using customer acquisition amplification. The result: 19x monthly revenue increase for an up-and-coming digital product company in 12 months. They call this 7-step process The Creative Lab and no tip, trick, or social media hack can get you this kind of results. 

 

Listen in as Ralph explains how The Creative Lab utilizes deep dive research and avatar research and turns it into unicorn ads that drive and scale your business and increase profitability.

 

And don’t forget to DM a screenshot of your honest review of the Perpetual Traffic podcast to Ralph on Twitter for a chance to win recordings of T&C 2021 ($300 value).



IN THIS EPISODE YOU’LL LEARN:

  • What Facebook ads and Google ads can do in tandem that they can’t do alone
  • How the 5 levels of traffic have changed recently with the new iOS updates
  • The all-important DPI squared process Tier 11 takes every new customer through
  • How to reuse data (and discard what doesn’t work) to scale your business



LINKS AND RESOURCES MENTIONED IN THIS EPISODE:



OUR PARTNERS:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

 

iTunes not your thing? Find us on Stitcher.

Oct 5, 2021

If you have a vision for your ecommerce brand but need help getting there, joint partnership might be an option to consider.

 

In this episode, host Ralph Burns sits down with Bill Hughes and Ashton Barlow of Growve to chat about alternative ways to scale and sell your business. Whether you want to sell it all, or just part of it, a joint partnership with Growve could give you the resources to scale your brand to its greatest potential. 

 

Listen in to see if Growve might be a fit for your business. And don’t forget to DM a screenshot of your honest review of the Perpetual Traffic podcast to Ralph on Twitter for a chance to win recordings of T&C 2021 ($300 value).



IN THIS EPISODE YOU’LL LEARN:

  • What a joint partnership looks like in a real life business example
  • Why 2021 is a great time to sell your business
  • How the aggregator model allows you to focus 100% on what you do best 
  • Why you need to be able to prove your valuation and how to do it

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:



OUR PARTNERS:

  • No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. 
  • Clients Online, the go-to Facebook Advertising agency for businesses
  • Keap, an easier way to manage every stage of the customer journey
  • Ahrefs, an all-in-one SEO tool set that helps you rank higher and get more traffic

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

 

iTunes not your thing? Find us on Stitcher.

Oct 1, 2021

Host Ralph Burns answers questions (instead of asking them) about his very successful anti-ad agency, Tier 11.

 

In this tables-turned episode, Hector Santiesteban, producer of the Perpetual Traffic podcast interviews Ralph about his hero’s journey from getting fired (twice) to building and running a successful 7-figure agency. Once upon a time, Ralph was told he had an unscalable business, and it was true. So he made some huge changes and watched it take off.

 

Listen in for some proven tips for making the smartest moves at each stage of your growing business.

 

IN THIS EPISODE YOU’LL LEARN:

  • The most important thing you have to figure out before you start a business
  • What business owners who want to scale can’t afford NOT to do
  • The 5 characteristics/core values Tier 11 looks for in a new hire
  • The key elements of a good prospective employee screening process

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

OUR PARTNERS:

  • No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. 
  • Clients Online, the go-to Facebook Advertising agency for businesses
  • Keap, an easier way to manage every stage of the customer journey
  • Ahrefs, an all-in-one SEO tool set that helps you rank higher and get more traffic

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

 

iTunes not your thing? Find us on Stitcher.

Sep 28, 2021

Ralph and Kasim share their biggest takeaways from T&C 2021. If you missed it, get the recordings here.

 

Another great year of Traffic & Conversion Summit is in the books. In today’s episode, co-hosts Ralph Burns and Kasim Aslam meet in person for the very first time (and they like each other!). Kasim says he never cared for events until he attended his first T&C five years ago and was blown away. He shares why he goes to sessions that interest him, not ones he thinks are most applicable to his business. The duo is a little hungover after all the fun, but still lucid enough to share some amazing things they learned.



IN THIS EPISODE YOU’LL LEARN:

  • Why you can no longer afford NOT to niche down 
  • Tips for easily creating content across multiple mediums
  • The core principles of marketing/entrepreneurship we have to come back to
  • A 90-day content plan that beats the algorithms and helps you own your industry



LINKS AND RESOURCES MENTIONED IN THIS EPISODE:



OUR PARTNERS:

  • No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. 
  • Keap, an easier way to manage every stage of the customer journey
  • Clients Online, the go-to Facebook Advertising agency for businesses
  • Ahrefs, an all-in-one SEO tool set that helps you rank higher and get more traffic

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

 

iTunes not your thing? Find us on Stitcher.

Sep 21, 2021

Traffic is sexy, but all the traffic in the world doesn’t matter if you don’t convert.

 

Shaun Clark is the cofounder of HighLevel, what was once the best-kept secret in the marketing world and is now the fastest-growing CRM on the planet. HighLevel helps agencies thrive with their all-in-one sales and marketing platform. 

 

In today’s episode, co-hosts Ralph Burns and Kasim Aslam chat with Shaun about taking care of clients and growing your business. Shaun doesn’t care what business you run, when a potential customer raises their hand and says “I’m interested,” the clock is ticking. You’d better get back to them—and in five minutes or less—or you lose.

 

Listen in for some valuable tips on following up quickly and getting consumers to take action.

 

IN THIS EPISODE YOU’LL LEARN:

  • How to map out a simple, effective follow-up sequence
  • Why Google Business Messages is (going to be) a huge deal
  • Tips for small businesses trying to find the best agency
  • Why it’s important to start local before you branch out

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:



Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

 

iTunes not your thing? Find us on Stitcher.

Sep 17, 2021

You can’t rush the creative process, but in the advertising business, you can’t get around deadlines either. So how do you find the balance?

 

In today’s episode, host Ralph Burns sits down with Tom Meredith, VP of Strategy and Innovation at Tier 11. Tom’s past creative experience includes stints at Disney and Dreamworks, and he sees his new position at Tier 11 as the perfect place to shine. Ralph and Tom dive deep into the creative process and all it entails—from research to psychology to letting ideas ruminate to feedback loops to unicorn ads and more.

 

Tom admits he thrives in chaos a little more than the average creative person. Listen in as he and Ralph help make sense of what can often be a messy process.



IN THIS EPISODE YOU’LL LEARN:

  • How to avoid a common mistake when building your company’s avatar
  • The best places to get research on people who don’t have your product yet
  • The why behind Tom’s controversial opinion that control groups don’t matter
  • How to give your creative team more time while still meeting deadlines



LINKS AND RESOURCES MENTIONED IN THIS EPISODE:



Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

 

iTunes not your thing? Find us on Stitcher.

Sep 14, 2021

Choosing the right marketing agency is critically important for businesses on a growth path.

 

It’s no secret that co-hosts Ralph Burns and Kasim Aslam both own marketing agencies. But they give their word that this episode will be less self-promoting, more educational. Bottom line: listeners need to know this valuable information. They also get brutally honest: most agencies suck. And pretty much every business owner makes the wrong first choice. It’s like an entrepreneurial rite of passage.

 

If Ralph and Kasim can save someone from that bad first experience, they want to do it. Listen in for their insider tips.



IN THIS EPISODE YOU’LL LEARN:

  • How to get clear on what you want/need before approaching an agency 
  • Why you shouldn’t pay huge amounts of money to an ad agency upfront 
  • What qualifications/certifications a marketing agency needs to have 
  • How to figure out which agencies are effective at tracking/reporting



LINKS AND RESOURCES MENTIONED IN THIS EPISODE:



Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

 

iTunes not your thing? Find us on Stitcher.

Sep 7, 2021

You have to understand Google to survive in today’s digital marketing world, and nobody knows Google better than Fred Vallaeys.

 

In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Fred, the Godfather of digital marketing who spent the past 10 years at the MotherShip. Fred invented conversion tracking on Google Ads, bought Google Analytics on behalf of Google, and has the best Twitter handle ever (@siliconvallaeys). He’s the co-founder and CEO of Optmyzr, a software application that helps you automate certain facets of Google Ads, making it more efficient and scalable.

 

Listen in for some profound wisdom from an absolute legend and genius—in language we can all understand.



IN THIS EPISODE YOU’LL LEARN:

  • How to be strategic with a smaller ad budget 
  • How to get an edge in digital marketing when everything is automated
  • What you need to know about offline conversion tracking and value adjustment
  • How to mitigate the risk when building on top of Google



LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

 

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

 

iTunes not your thing? Find us on Stitcher.

Aug 31, 2021

In a post-iOS 14 world, you need to rethink your offer if you want to stay competitive.

 

In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Tier 11’s Angela Ponsford to talk about the importance of first-party data and viable transitional lead magnets. They’ll share expert advice about what your competitors are doing wrong—and how you can do it right. Kasim even claims that following their suggestions will put you two years ahead of the curve.

 

Listen in for some great insight—and a chance to win FREE tickets to Traffic & Conversion Summit!



IN THIS EPISODE YOU’LL LEARN:

  • Why your business can’t survive without a CRM 
  • The most important question your lead magnet should answer 
  • Why your creative should intrinsically qualify your prospect (and what that means)
  • What you need to know about UTM parameters and URL data



LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

 

iTunes not your thing? Find us on Stitcher.

 

Aug 24, 2021

William Palmer has run more than $10 million in Facebook ads for Tier 11, and he thinks it’s time for Facebook-only advertisers to diversify and look at YouTube. He says it can be a seamless transition if you do it right.

 

In today’s episode, William sits down with co-hosts Ralph Burns and Kasim Aslam to share his interesting perspective on what makes YouTube ads successful for businesses and walks listeners through the 3 key phases of advertising on the platform. Kasim weighs in with a different perspective from his own experience as well.  

 

Listen in and see if YouTube ads are right for your business and—if you’re already on the bandwagon—how to make them even more effective.

 

IN THIS EPISODE YOU’LL LEARN:

  • The pros and cons of YouTube ads compared to Facebook
  • Why placement targeting is a good place to start for YouTube ads 
  • The 3 phases of YouTube advertising and what to do differently in each one
  • Tips for getting your YouTube ads to show up in your competitor’s videos

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

 

iTunes not your thing? Find us on Stitcher.

 

Aug 17, 2021

Find out if a sales funnel is right for your business? The truth is It depends on your business—and your definition of a sales funnel.

 

In the marketing world, there’s a difference of opinion about whether or not sales funnels are an absolute game changer. Some people don’t even think they’re necessary at all. On today’s episode, co-hosts Ralph Burns and Kasim Aslam come at this sales funnel debate from opposite sides, but (spoiler!) end up finding common ground.

 

Listen in, weigh the pros and cons, and pick a side: Team Ralph or Team Kasim?



IN THIS EPISODE YOU’LL LEARN:

  • Which customers, products, and services lend themselves to sales funnels
  • What we lose with the iOS 14 update—and how to get it back
  • The key difference between intent-based vs interrupter marketing
  • The benefits of letting a customer engage on their own terms

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

 

iTunes not your thing? Find us on Stitcher.

Aug 10, 2021

Is it time to re-engage with bots in your business? Chatbots were overhyped in 2018, then people lost interest. But bot technology has changed a lot since then.

 

On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Matt Leitz, founder of BotBuilders. Matt is on a mission to get the skeptical hosts back on the botwagon in 2021, and he makes a compelling argument for the power of bots—but “only if you like leads and sales and automated support.” He discusses the human component of bots and how they filter out unwanted conversations, making room for more money conversations. 

 

Did Matt win Ralph and Kasim over to the Bot Side? Listen to find out.



IN THIS EPISODE YOU’LL LEARN:

  • How to use chatbots to capture email and phone #s (real ones) with one click 
  • Why customers are more honest and upfront with bots than humans
  • Hot tips for killer bot sequences
  • The inside scoop on RCS, the new open source platform on the horizon

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

 

iTunes not your thing? Find us on Stitcher.

Aug 3, 2021

Get the inside scoop on working with influencers and leveraging their audience and visibility to get more conversions and sales for your business.

 

On today’s episode, co-hosts Ralph Burns and Kasim Aslam are joined by Tier 11’s Angela Ponsford for another edition of What’s Working Now? This month’s hot topic is branded content. What is it? Why is it exclusively on Instagram right now? Why should we care about it? And how do we use it? She explains how to go about finding these influencers and why you don’t need to land a Kardashian to get the most bang for your buck. 

 

IN THIS EPISODE YOU’LL LEARN:

  • Why and how to combine your regular ads with branded content
  • Advantages of partnering with micro-influencers over big names
  • What you need to know about mobile best practices
  • 3 key steps to getting conversions through branded content ads

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

 

iTunes not your thing? Find us on Stitcher.

Jul 27, 2021

Before we dive into the episode, Ralph asks Kasim a very important question. Spoiler alert: Kasim says yes.

 

YouTube is a great diversification strategy, and it’s definitely going to be the next phase of marketing, but the hosts wouldn’t recommend it as a place to start. 

 

Learn why (and where you should start instead) along with the ins and outs of YouTube ads and some valuable advice on capturing your audience’s attention and getting conversions. They also talk about their new YouTube channel, Perpetual Fridays, and the success they’ve seen in a short period of time. You don’t want to miss this one.

 

IN THIS EPISODE YOU’LL LEARN:

  • How to best ask for the click in your creative (and get people off YouTube)
  • Why instream skippable ads are best for customer acquisition
  • What conversion architecture is and why it’s important to focus on
  • The single best targeting Kasim has experienced on YouTube

 

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:



Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

 

iTunes not your thing? Find us on Stitcher.

Jul 20, 2021

We’ve heard it—and said it—over and over. When it comes to SEO and driving traffic to your website, content is everything. Right? Hold that thought. On today’s episode, Ralph Burns and Kasim Aslam sit down with Tyler Horsley, CEO and founder of Nuclear Networking, and he has a different take. Sure, he says, you still need words, but content doesn’t actually drive traffic; link building does. And he’s got the receipts from his leading SEO agency to back up his claims.

 

Tyler believes most people don’t understand what SEO truly is, so agencies give them tons of tangible content to keep them happy. But the content isn’t what’s really moving the needle, and Tyler is only interested in what gets results. He generously shares his profound knowledge of all things link-building on the show.

 

 

IN THIS EPISODE YOU’LL LEARN:

  • What one question to ask yourself before you hire an SEO agency
  • The different link building types and which ones you really need
  • What people keep doing that doesn’t actually help their Google rankings
  • Which hosting platforms Tyler recommends and which ones to avoid

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

 

iTunes not your thing? Find us on Stitcher.

 

Jul 13, 2021

When it comes to getting traffic for your business, it’s obviously ideal to have a lot of money to invest in ads. But that’s not always realistic, especially for people just starting out. In this episode, Ralph Burns and Kasim Aslam give hope to those entrepreneurs who don’t have extra money for paid advertising just lying around. 

 

The bad news? You have to spend for traffic. Period. The good news? You can pay with time if you don’t have the cash. Ralph and Kasim talk through some simple basics, things they did back in the day that really worked. The bottom line: bring value to people, and it will pay off down the road. It’s the Law of Reciprocity, and it works.

 

IN THIS EPISODE YOU’LL LEARN:

  • Why (and how) to provide value (for free) in online groups and forums
  • How to conduct free avatar research on LinkedIn to get more traffic
  • How to get in front of YouTube audiences to grow your own business
  • What it looks like to develop strategic partnerships with other companies

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

 

iTunes not your thing? Find us on Stitcher.

Jul 6, 2021

In this era of working remotely, companies have an entire globe as their talent pool. How (and when) do you hire the very best people to work for your business? On this episode, Ralph Burns and Kasim Aslam discuss their different philosophies on which comes first: putting processes in place or hiring people. Then they dive into how and where to find these top tier folks and how to make sure they’re the best fit for your company.

 

Despite their differences, Ralph and Kasim have both created great company cultures in their respective virtual organizations. Listen in as they share their secrets (Kasim calls them Value Bombs) to hiring success.

 

IN THIS EPISODE YOU’LL LEARN:

  • The key difference between talent and skills and why it matters
  • What 5 core characteristics Tier 11 looks for in new hires 
  • How different strengths/talents assessments compare to each other
  • How to screen and analyze your applicants in the hiring process

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

 

iTunes not your thing? Find us on Stitcher.

Jun 29, 2021

How are Apple’s iOS 14+ updates going to affect your ads on Facebook and Google? Does increased privacy for users mean less sales for you? On this episode, Ralph Burns sits down with two of the smartest social advertising people on the planet, Angela Ponsford and Kasim Aslam, to pick their brains about all things Facebook, FLoC, and fundamentals of marketing. If you’re a small business owner, they have both good news and bad news for you. 

 

The best thing you can do right now is keep your head on, stay calm, do your research, and listen to this podcast. The storm is coming, but we can weather it together.

 

IN THIS EPISODE YOU’LL LEARN:

  • What FLoC means and how it affects you as an advertiser 
  • 3 updates Facebook recently issued related to conversion campaigns and ad manager
  • The 2 most important things (that haven’t changed) when it comes to advertising
  • The biggest mistake advertisers make when there’s a major change in the ecosystem

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

 

iTunes not your thing? Find us on Stitcher.

 

Jun 22, 2021

Our previous episode with Kasim Aslam was one of our most popular ever, and he’s back! A few weeks ago, we conducted a survey asking our Perpetual Traffic listeners to tell us the number one thing they want to solve in their businesses today. 

 

Not surprisingly, they want to grow and scale.

 

Ralph Burns chatted with Kasim, Founder and CEO of Google Ads agency Solutions 8, to talk about that very thing. Kasim believes the two most important components to growing and scaling a successful business are people and processes. He shares some expert tips on ensuring you’ve got the right ones in place. He also discusses practicals for creating and enforcing processes, incentives for keeping them up to date, and how to make them work for your people and your business at every stage of the game.



IN THIS EPISODE YOU’LL LEARN:

  • Ways to effectively duplicate and outsource yourself and your brain
  • Where to start with process development and documentation
  • How to involve your team in the creation and update of processes
  • How to identify and eradicate weaknesses in your processes



LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 304: How to Get Insane Google Smart Shopping ROAS with Kasim Aslam

Solutions 8

Episode 300: How to Launch a Product From Scratch

The CheckList Manifesto: How to Get Things Right

Extreme Ownership: How U.S. Navy Seals Lead and Win

 

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Jun 15, 2021

Sounds like a strange episode title for a podcast all about Facebook traffic, but bear with us. This week’s episode is one you NEED to listen to, especially if you have an ecommerce business.

Ralph Burns and his guest, Tanner Larsson, Co-Founder of Ecom Insider and Buildgrowscale.com, talk about a new way to think about increasing your revenue that doesn’t involve getting more traffic. Tanner will teach you all about revenue optimization, a more holistic way to optimize your Customer Value Journey, and why it might be a better thing to focus on than conversion rate optimization.

They also discuss the biggest mistakes that most business owners are making and many ways that you can get more money out of the traffic you already get.

IN THIS EPISODE YOU’LL LEARN:

  • Don’t try to extract your profit from your initial sale (and what to do instead)
  • The 3 ways to grow your business, and the 2 you should be giving more attention to
  • How to increase your revenue by selling to your existing customer base
  • Tactics to optimize your Shopify store to keep your customers coming back and staying longer
Jun 9, 2021

157,362 leads generated. In 8 weeks. For just $1.08 per lead. All from 1 Facebook campaign! 

Join the experts as they share the exact strategy Molly used to achieve these results… and how you can apply it to your next Facebook ad campaign.

We break down everything—the research process, how the ad sets were set up, how Molly maximized the relevance score, why ad sets were removed or boosted, and what the results from the campaign were.

If you want to improve how you’re managing your own Facebook ad campaigns, grab a notebook and tune into this episode.

IN THIS EPISODE YOU’LL LEARN:

  • The 1 technique Molly used to skyrocket the social proof on her ads
  • The 6 steps to expand your research so you can find the best audiences for your ad sets
  • How to cull the bad ad sets and boost the better ones
  • What to do if you’re getting cheap link clicks but no conversions
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