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Perpetual Traffic

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Amanda Powell (DigitalMarketer) The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
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Sep 21, 2021

Traffic is sexy, but all the traffic in the world doesn’t matter if you don’t convert.

 

Shaun Clark is the cofounder of HighLevel, what was once the best-kept secret in the marketing world and is now the fastest-growing CRM on the planet. HighLevel helps agencies thrive with their all-in-one sales and marketing platform. 

 

In today’s episode, co-hosts Ralph Burns and Kasim Aslam chat with Shaun about taking care of clients and growing your business. Shaun doesn’t care what business you run, when a potential customer raises their hand and says “I’m interested,” the clock is ticking. You’d better get back to them—and in five minutes or less—or you lose.

 

Listen in for some valuable tips on following up quickly and getting consumers to take action.

 

IN THIS EPISODE YOU’LL LEARN:

  • How to map out a simple, effective follow-up sequence
  • Why Google Business Messages is (going to be) a huge deal
  • Tips for small businesses trying to find the best agency
  • Why it’s important to start local before you branch out

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:



Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

 

iTunes not your thing? Find us on Stitcher.

Sep 17, 2021

You can’t rush the creative process, but in the advertising business, you can’t get around deadlines either. So how do you find the balance?

 

In today’s episode, host Ralph Burns sits down with Tom Meredith, VP of Strategy and Innovation at Tier 11. Tom’s past creative experience includes stints at Disney and Dreamworks, and he sees his new position at Tier 11 as the perfect place to shine. Ralph and Tom dive deep into the creative process and all it entails—from research to psychology to letting ideas ruminate to feedback loops to unicorn ads and more.

 

Tom admits he thrives in chaos a little more than the average creative person. Listen in as he and Ralph help make sense of what can often be a messy process.



IN THIS EPISODE YOU’LL LEARN:

  • How to avoid a common mistake when building your company’s avatar
  • The best places to get research on people who don’t have your product yet
  • The why behind Tom’s controversial opinion that control groups don’t matter
  • How to give your creative team more time while still meeting deadlines



LINKS AND RESOURCES MENTIONED IN THIS EPISODE:



Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

 

iTunes not your thing? Find us on Stitcher.

Sep 14, 2021

Choosing the right marketing agency is critically important for businesses on a growth path.

 

It’s no secret that co-hosts Ralph Burns and Kasim Aslam both own marketing agencies. But they give their word that this episode will be less self-promoting, more educational. Bottom line: listeners need to know this valuable information. They also get brutally honest: most agencies suck. And pretty much every business owner makes the wrong first choice. It’s like an entrepreneurial rite of passage.

 

If Ralph and Kasim can save someone from that bad first experience, they want to do it. Listen in for their insider tips.



IN THIS EPISODE YOU’LL LEARN:

  • How to get clear on what you want/need before approaching an agency 
  • Why you shouldn’t pay huge amounts of money to an ad agency upfront 
  • What qualifications/certifications a marketing agency needs to have 
  • How to figure out which agencies are effective at tracking/reporting



LINKS AND RESOURCES MENTIONED IN THIS EPISODE:



Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

 

iTunes not your thing? Find us on Stitcher.

Sep 7, 2021

You have to understand Google to survive in today’s digital marketing world, and nobody knows Google better than Fred Vallaeys.

 

In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Fred, the Godfather of digital marketing who spent the past 10 years at the MotherShip. Fred invented conversion tracking on Google Ads, bought Google Analytics on behalf of Google, and has the best Twitter handle ever (@siliconvallaeys). He’s the co-founder and CEO of Optmyzr, a software application that helps you automate certain facets of Google Ads, making it more efficient and scalable.

 

Listen in for some profound wisdom from an absolute legend and genius—in language we can all understand.



IN THIS EPISODE YOU’LL LEARN:

  • How to be strategic with a smaller ad budget 
  • How to get an edge in digital marketing when everything is automated
  • What you need to know about offline conversion tracking and value adjustment
  • How to mitigate the risk when building on top of Google



LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

 

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

 

iTunes not your thing? Find us on Stitcher.

Aug 31, 2021

In a post-iOS 14 world, you need to rethink your offer if you want to stay competitive.

 

In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Tier 11’s Angela Ponsford to talk about the importance of first-party data and viable transitional lead magnets. They’ll share expert advice about what your competitors are doing wrong—and how you can do it right. Kasim even claims that following their suggestions will put you two years ahead of the curve.

 

Listen in for some great insight—and a chance to win FREE tickets to Traffic & Conversion Summit!



IN THIS EPISODE YOU’LL LEARN:

  • Why your business can’t survive without a CRM 
  • The most important question your lead magnet should answer 
  • Why your creative should intrinsically qualify your prospect (and what that means)
  • What you need to know about UTM parameters and URL data



LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

 

iTunes not your thing? Find us on Stitcher.

 

Aug 24, 2021

William Palmer has run more than $10 million in Facebook ads for Tier 11, and he thinks it’s time for Facebook-only advertisers to diversify and look at YouTube. He says it can be a seamless transition if you do it right.

 

In today’s episode, William sits down with co-hosts Ralph Burns and Kasim Aslam to share his interesting perspective on what makes YouTube ads successful for businesses and walks listeners through the 3 key phases of advertising on the platform. Kasim weighs in with a different perspective from his own experience as well.  

 

Listen in and see if YouTube ads are right for your business and—if you’re already on the bandwagon—how to make them even more effective.

 

IN THIS EPISODE YOU’LL LEARN:

  • The pros and cons of YouTube ads compared to Facebook
  • Why placement targeting is a good place to start for YouTube ads 
  • The 3 phases of YouTube advertising and what to do differently in each one
  • Tips for getting your YouTube ads to show up in your competitor’s videos

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

 

iTunes not your thing? Find us on Stitcher.

 

Aug 17, 2021

Find out if a sales funnel is right for your business? The truth is It depends on your business—and your definition of a sales funnel.

 

In the marketing world, there’s a difference of opinion about whether or not sales funnels are an absolute game changer. Some people don’t even think they’re necessary at all. On today’s episode, co-hosts Ralph Burns and Kasim Aslam come at this sales funnel debate from opposite sides, but (spoiler!) end up finding common ground.

 

Listen in, weigh the pros and cons, and pick a side: Team Ralph or Team Kasim?



IN THIS EPISODE YOU’LL LEARN:

  • Which customers, products, and services lend themselves to sales funnels
  • What we lose with the iOS 14 update—and how to get it back
  • The key difference between intent-based vs interrupter marketing
  • The benefits of letting a customer engage on their own terms

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

 

iTunes not your thing? Find us on Stitcher.

Aug 10, 2021

Is it time to re-engage with bots in your business? Chatbots were overhyped in 2018, then people lost interest. But bot technology has changed a lot since then.

 

On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Matt Leitz, founder of BotBuilders. Matt is on a mission to get the skeptical hosts back on the botwagon in 2021, and he makes a compelling argument for the power of bots—but “only if you like leads and sales and automated support.” He discusses the human component of bots and how they filter out unwanted conversations, making room for more money conversations. 

 

Did Matt win Ralph and Kasim over to the Bot Side? Listen to find out.



IN THIS EPISODE YOU’LL LEARN:

  • How to use chatbots to capture email and phone #s (real ones) with one click 
  • Why customers are more honest and upfront with bots than humans
  • Hot tips for killer bot sequences
  • The inside scoop on RCS, the new open source platform on the horizon

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

 

iTunes not your thing? Find us on Stitcher.

Aug 3, 2021

Get the inside scoop on working with influencers and leveraging their audience and visibility to get more conversions and sales for your business.

 

On today’s episode, co-hosts Ralph Burns and Kasim Aslam are joined by Tier 11’s Angela Ponsford for another edition of What’s Working Now? This month’s hot topic is branded content. What is it? Why is it exclusively on Instagram right now? Why should we care about it? And how do we use it? She explains how to go about finding these influencers and why you don’t need to land a Kardashian to get the most bang for your buck. 

 

IN THIS EPISODE YOU’LL LEARN:

  • Why and how to combine your regular ads with branded content
  • Advantages of partnering with micro-influencers over big names
  • What you need to know about mobile best practices
  • 3 key steps to getting conversions through branded content ads

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

 

iTunes not your thing? Find us on Stitcher.

Jul 27, 2021

Before we dive into the episode, Ralph asks Kasim a very important question. Spoiler alert: Kasim says yes.

 

YouTube is a great diversification strategy, and it’s definitely going to be the next phase of marketing, but the hosts wouldn’t recommend it as a place to start. 

 

Learn why (and where you should start instead) along with the ins and outs of YouTube ads and some valuable advice on capturing your audience’s attention and getting conversions. They also talk about their new YouTube channel, Perpetual Fridays, and the success they’ve seen in a short period of time. You don’t want to miss this one.

 

IN THIS EPISODE YOU’LL LEARN:

  • How to best ask for the click in your creative (and get people off YouTube)
  • Why instream skippable ads are best for customer acquisition
  • What conversion architecture is and why it’s important to focus on
  • The single best targeting Kasim has experienced on YouTube

 

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:



Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

 

iTunes not your thing? Find us on Stitcher.

Jul 20, 2021

We’ve heard it—and said it—over and over. When it comes to SEO and driving traffic to your website, content is everything. Right? Hold that thought. On today’s episode, Ralph Burns and Kasim Aslam sit down with Tyler Horsley, CEO and founder of Nuclear Networking, and he has a different take. Sure, he says, you still need words, but content doesn’t actually drive traffic; link building does. And he’s got the receipts from his leading SEO agency to back up his claims.

 

Tyler believes most people don’t understand what SEO truly is, so agencies give them tons of tangible content to keep them happy. But the content isn’t what’s really moving the needle, and Tyler is only interested in what gets results. He generously shares his profound knowledge of all things link-building on the show.

 

 

IN THIS EPISODE YOU’LL LEARN:

  • What one question to ask yourself before you hire an SEO agency
  • The different link building types and which ones you really need
  • What people keep doing that doesn’t actually help their Google rankings
  • Which hosting platforms Tyler recommends and which ones to avoid

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

 

iTunes not your thing? Find us on Stitcher.

 

Jul 13, 2021

When it comes to getting traffic for your business, it’s obviously ideal to have a lot of money to invest in ads. But that’s not always realistic, especially for people just starting out. In this episode, Ralph Burns and Kasim Aslam give hope to those entrepreneurs who don’t have extra money for paid advertising just lying around. 

 

The bad news? You have to spend for traffic. Period. The good news? You can pay with time if you don’t have the cash. Ralph and Kasim talk through some simple basics, things they did back in the day that really worked. The bottom line: bring value to people, and it will pay off down the road. It’s the Law of Reciprocity, and it works.

 

IN THIS EPISODE YOU’LL LEARN:

  • Why (and how) to provide value (for free) in online groups and forums
  • How to conduct free avatar research on LinkedIn to get more traffic
  • How to get in front of YouTube audiences to grow your own business
  • What it looks like to develop strategic partnerships with other companies

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

 

iTunes not your thing? Find us on Stitcher.

Jul 6, 2021

In this era of working remotely, companies have an entire globe as their talent pool. How (and when) do you hire the very best people to work for your business? On this episode, Ralph Burns and Kasim Aslam discuss their different philosophies on which comes first: putting processes in place or hiring people. Then they dive into how and where to find these top tier folks and how to make sure they’re the best fit for your company.

 

Despite their differences, Ralph and Kasim have both created great company cultures in their respective virtual organizations. Listen in as they share their secrets (Kasim calls them Value Bombs) to hiring success.

 

IN THIS EPISODE YOU’LL LEARN:

  • The key difference between talent and skills and why it matters
  • What 5 core characteristics Tier 11 looks for in new hires 
  • How different strengths/talents assessments compare to each other
  • How to screen and analyze your applicants in the hiring process

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

 

iTunes not your thing? Find us on Stitcher.

Jun 29, 2021

How are Apple’s iOS 14+ updates going to affect your ads on Facebook and Google? Does increased privacy for users mean less sales for you? On this episode, Ralph Burns sits down with two of the smartest social advertising people on the planet, Angela Ponsford and Kasim Aslam, to pick their brains about all things Facebook, FLoC, and fundamentals of marketing. If you’re a small business owner, they have both good news and bad news for you. 

 

The best thing you can do right now is keep your head on, stay calm, do your research, and listen to this podcast. The storm is coming, but we can weather it together.

 

IN THIS EPISODE YOU’LL LEARN:

  • What FLoC means and how it affects you as an advertiser 
  • 3 updates Facebook recently issued related to conversion campaigns and ad manager
  • The 2 most important things (that haven’t changed) when it comes to advertising
  • The biggest mistake advertisers make when there’s a major change in the ecosystem

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

 

iTunes not your thing? Find us on Stitcher.

 

Jun 22, 2021

Our previous episode with Kasim Aslam was one of our most popular ever, and he’s back! A few weeks ago, we conducted a survey asking our Perpetual Traffic listeners to tell us the number one thing they want to solve in their businesses today. 

 

Not surprisingly, they want to grow and scale.

 

Ralph Burns chatted with Kasim, Founder and CEO of Google Ads agency Solutions 8, to talk about that very thing. Kasim believes the two most important components to growing and scaling a successful business are people and processes. He shares some expert tips on ensuring you’ve got the right ones in place. He also discusses practicals for creating and enforcing processes, incentives for keeping them up to date, and how to make them work for your people and your business at every stage of the game.



IN THIS EPISODE YOU’LL LEARN:

  • Ways to effectively duplicate and outsource yourself and your brain
  • Where to start with process development and documentation
  • How to involve your team in the creation and update of processes
  • How to identify and eradicate weaknesses in your processes



LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 304: How to Get Insane Google Smart Shopping ROAS with Kasim Aslam

Solutions 8

Episode 300: How to Launch a Product From Scratch

The CheckList Manifesto: How to Get Things Right

Extreme Ownership: How U.S. Navy Seals Lead and Win

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher.



Jun 15, 2021

Sounds like a strange episode title for a podcast all about Facebook traffic, but bear with us. This week’s episode is one you NEED to listen to, especially if you have an ecommerce business.

Ralph Burns and his guest, Tanner Larsson, Co-Founder of Ecom Insider and Buildgrowscale.com, talk about a new way to think about increasing your revenue that doesn’t involve getting more traffic. Tanner will teach you all about revenue optimization, a more holistic way to optimize your Customer Value Journey, and why it might be a better thing to focus on than conversion rate optimization.

They also discuss the biggest mistakes that most business owners are making and many ways that you can get more money out of the traffic you already get.

IN THIS EPISODE YOU’LL LEARN:

  • Don’t try to extract your profit from your initial sale (and what to do instead)
  • The 3 ways to grow your business, and the 2 you should be giving more attention to
  • How to increase your revenue by selling to your existing customer base
  • Tactics to optimize your Shopify store to keep your customers coming back and staying longer
Jun 9, 2021

157,362 leads generated. In 8 weeks. For just $1.08 per lead. All from 1 Facebook campaign! 

Join the experts as they share the exact strategy Molly used to achieve these results… and how you can apply it to your next Facebook ad campaign.

We break down everything—the research process, how the ad sets were set up, how Molly maximized the relevance score, why ad sets were removed or boosted, and what the results from the campaign were.

If you want to improve how you’re managing your own Facebook ad campaigns, grab a notebook and tune into this episode.

IN THIS EPISODE YOU’LL LEARN:

  • The 1 technique Molly used to skyrocket the social proof on her ads
  • The 6 steps to expand your research so you can find the best audiences for your ad sets
  • How to cull the bad ad sets and boost the better ones
  • What to do if you’re getting cheap link clicks but no conversions
Jun 1, 2021

Know you’re spending too much on customer acquisition but can’t figure out what’s going wrong? In this episode, you’ll learn how to look through your Ad Manager data and figure out what’s causing your high CPAs. Listen to learn the 3 causes and 3 solutions so you can lower your CPA and keep your high-click through rate and low cost-per-click.

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher.

Jun 1, 2021

Know you’re spending too much on customer acquisition but can’t figure out what’s going wrong? In this episode, you’ll learn how to look through your Ad Manager data and figure out what’s causing your high CPAs. Listen to learn the 3 causes and 3 solutions so you can lower your CPA and keep your high-click through rate and low cost-per-click.

Our Partners:

How To Double Your Customers, Sales and Profits with A/B Testing (Free Book from Conversion Fanatics!)

Free Training: How to Generate Leads and Revenue with an Automated Chatbot

Get One Month of Free Content from BKA Content (CODE: Perpetual)

Sendlane’s 2021 eCommerce Email Marketing Playbook

Resources Mentioned In This Episode:

Unlock Your Business Potential By Advertising on Social Media with Tier 11

Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale

Episode 54: 4 Facebook Ad Troubleshooting Tactics to Improve Conversions

Episode 71: The Michigan Method: A Strategy for Scaling Ad Campaigns

Episode 136: Use These 3 Facebook Messenger Blueprints to Acquire More Customers, Leads, & Subscribers

Episode 144: Why This is Still the Best Time to Be a Facebook Marketer (Plus… Insights from Facebook’s NYC Office)

Episode 160: Not Getting Conversions with Facebook Ads? Follow These 11 Steps

WordStream: Everything You Know About Conversion Rate Optimization Is Wrong

Shop.org

DigitalMarketer Lab Elite

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

May 25, 2021

What’s the biggest mistake you can make in your first paid traffic campaign? This week we’re talking about the importance of finding your perfect audience—and why you should never start your campaigns before it’s nailed down. Listen to learn the 3-step strategy paid ad experts use to make sure they’re targeting the right audience, every time.

Our Partners:

Get 50% off your first month with No Limit Creatives (code: PTPODCAST)

Build Your eCommerce Website on Wix

Start your free trial of Oribi (and get 20% off with code: digitalmarketer)

Resources Mentioned In This Episode:

Unlock Your Business Potential By Advertising on Social Media with Tier 11

Episode 60: All I Really Need to Know About Paid Traffic I Learned at a Kid’s Birthday Party

Episode 82: The Death of Organic Social Media with Mike Stelzner

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

May 18, 2021

You’ve heard of Snapchat and TikTok, but are you actually advertising on these channels? In this episode, Savannah Sanchez, CEO and founder of The Social Savannah, explains the advantages of these platforms over Google and Facebook. Listen to learn how to create convertible ads on TikTok, why she would add Snapchat to a marketing strategy before TikTok, and how Savannah uses post-purchase surveys.

Our Partners:

Get 50% off your first month with No Limit Creatives (code: PTPODCAST)

Build Your eCommerce Website on Wix

Start your free trial of Oribi (and get 20% off with code: digitalmarketer)

Resources Mentioned In This Episode:

Unlock Your Business Potential By Advertising on Social Media with Tier 11

The Social Savannah

FREE Snapchat Ad Credits (thanks Savannah!)

Savannah on Twitter

Savannah on YouTube

Facebook Ad Creatives Only Facebook Group

Ralph on Twitter

Episode 302: iOS14 Attribution: Where’s Your Money Going?

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

May 11, 2021

This week we’re rerunning one of our previous episodes that we want to make sure you’ve heard. If you’re thinking running Facebook ads is a “set it and forget it” game—think again. In this episode, we cover common mistakes people make when setting up a Facebook ad campaign and go over an 11 step checklist to fix campaigns that aren’t converting.

Our Partners:

Get 50% off your first month with No Limit Creatives (code: PTPODCAST)

Build Your eCommerce Website on Wix

Start your free trial of Oribi (and get 20% off with code: digitalmarketer)

Resources Mentioned In This Episode:

Unlock Your Business Potential By Advertising on Social Media with Tier 11

 Episode 54: 4 Facebook Ad Troubleshooting Tactics to Improve Conversions

Episode 144: Why This is Still the Best Time to Be a Facebook Marketer (Plus… Insights from Facebook’s NYC Office)

Chrome Extensions

Setting Your Spending Limit

Ads Not Approved?

Ads Pending Review

Improving Your Pixel’s Performance

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

May 4, 2021

If you’re not using Google Smart Shopping yet, this week’s guest is about to inspire you to open an account today. In this episode, Kasim Aslam gives us a deep dive into Smart Shopping on Google and why he believes it’s the best algorithm on the market right now. Listen to learn how to add Smart Shopping to your marketing strategy with Kasim’s advice for business owners and agencies.

Our Partners:

Unlock Your Business Potential with Social Media Advertising

Get 50% off your first month with No Limit Creatives (code: PTPODCAST)

Build Your eCommerce Website on Wix

Start your free trial of Oribi (and get 20% off with code: digitalmarketer)

Resources Mentioned In This Episode:

The 3X Shopify Challenge

Google Ads Mastery Program with Kasim

About Smart Shopping Campaigns

Global Trade Item Number (GTIN)

Solutions 8

Episode 302: iOS14 Attribution: Where’s Your Money Going?

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Apr 27, 2021

With over 200 responses to our Perpetual Traffic Survey, the results are in. In this episode, we’ll talk about the results we got and what this means for the future of our Perpetual Traffic business. Listen in on how we’re ideating our upcoming product based on your biggest challenges and frustrations.

Listen To Learn:

  • How we’re using the challenges and frustrations found in the survey to figure out which product works best for our audience
  • Different strategies for creating your own results that can help you find the best product to create
  • The importance of your entry-point offer (and why multiple entry-points are ideal)

Our Partners:

Save $700 on your Ad World 2021 Ticket!

Build Your eCommerce Website on Wix

Conversion Fanatic: How To Double Your Customers, Sales, and Profits with A/B Testing

BotBuilder’s Chatbots That Deliver Results (Without The Work) 

Resources Mentioned In This Episode:

Page Insights

AnswerThePublic

Subscribe to the weekly Scalable Memo

Grow Your Agency Without Working Nights & Weekends

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Apr 20, 2021

Attribution has always been a mystery in marketing, but with the newest iOS changes it’s only becoming harder to figure out. In this episode, Angela Ponsford joins Ralph and Amanda to talk about how the new iOS changes have been playing out and the latest on attribution. This is essential information for everyone with established and new businesses (like us!) looking to get the most from Facebook ads. And don’t forget to get the Tactical Troubleshooting Checklist for FREE ($297 value!) by filling out our survey at tiereleven.com/survey

Listen To Learn:

  • What it means to triangulate your data
  • Choosing your attribution model
  • The importance of moving away from constantly checking your account (and why it will save your sanity!)

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Episode 289: Digging Deeper: What You Can Do Right Now to Prepare for iOS 14

Episode 287: What Facebook Marketers Need to Know About the iOS 14 Update

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