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Perpetual Traffic

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Molly Pittman (teamtraffic.com). The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11 and teamtraffic.com. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
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Now displaying: Page 8
May 10, 2016

Amy Porterfield is one of the most successful (and generous) entrepreneurs in the digital marketing industry.  She’s an excellent example of a marketing trainer that has built a loyal following with:

  • Extremely valuable content
  • Superior marketing

In this episode of Perpetual Traffic, Amy explains how she launches products using a combination of content and Facebook ads.

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Show Page Notes

May 3, 2016

Ryan Deiss, co-founder and CEO of DigitalMarketer, and the Perpetual Traffic crew break down how to create an offer that people actually want to buy. 

Follow the 4-Step process to get the biggest leverage points to turn a losing campaign into a winning campaign – without being the Don Draper of copy writing or having to change your bidding or targeting.

 

IN THIS EPISODE YOU’LL LEARN:

·    The 8 ways to map the sequence of your offer, so you can make the appropriate offer at the appropriate time (<< Because it does hurt to ask for the sale if you do it at the wrong time).

·    The one question you need to answer to produce a killer message.

·    How to build little wins into your offer, so you can lock down repeated sales and brand advocacy.

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale

Episode 40: 4 Facebook Metrics Critical to Your Success

Episode 41: 9 Ways to Increase Landing Page Conversion Rate

Episode 42: 2 Facebook Campaign Metrics that Drive ROI

 

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Show Page Notes

 

Thanks for Listening!

Apr 26, 2016

In this episode, our experts explain how you can increase your relevance score and click-through-rate on the Facebook platform. Using these metrics correctly will have a lasting impact on your campaign’s ROI – both in the short-term and the long-term.

Gain better understanding and control of your Facebook ads following these simple strategies, and Facebook will reward you with better impressions and cheaper clicks.

 

IN THIS EPISODE YOU’LL LEARN:

  • How to lower your cost-per-click by increasing relevance score and click-through-rate.
  • The simple (but rarely used) rule of thumb that can indicate if your ad is going to work in the long-run (<<This will have a game changing impact on your ROI).
  • How to use these 2 metrics to make the necessary changes to your campaign (<<Getting you closer to your ROI goal).
  • The “Share to Like” Ratio that measures the success of your ad campaigns.

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 3: Facebook Video Ad Game Plan

Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale

Episode 34: 14 Elements of Persuasive Ad Copy

Episode 37: The 5 Biggest Facebook Ad Campaign Mistakes

Episode 40: 4 Facebook Metrics Critical to Your Success

Episode 41: 9 Ways to Increase Landing Page Conversion Rate

 

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Show Page Notes

Thanks for Listening!

Apr 19, 2016

Welcoming Justin Rondeau to the Perpetual Traffic podcast, today we’re sharing the 9 simple tactics you can implement on your landing page to increase conversion rates without adding additional ad spend to your ad campaign.

These 9 tactics are the small hinges that swing big doors.

 

IN THIS EPISODE YOU’LL LEARN:

  • The conversion tactic that applies to ALL online businesses (<< It’s also one of the most overlooked factors impacting your conversion rate).
  • What to do when your Call-to-Action is in the Dead Zone.
  • How to set up “Personalized Content” (<<Implementing this raised our conversion rates by 58% almost immediately).
  • The crucial 4-Foot Test and 5-Second Test Justin uses to evaluate every landing page he optimizes.

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Google Analytics

GlobalDots eCommerce Conversion Revenue Loss Calculator

Hotjar

CrazyEgg

UsabilityHub 5-Second Test

[Landing Page Optimization] How to Score Your Landing Page

[DOWNLOAD] The 9-Point Google Compliant Landing Page Checklist

Episode 18: Preventing Facebook Ad Account Shut Down

Episode 33: The Ad Grid

Episode 40: 4 Facebook Metrics Critical to Your Success

 

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Show Page Notes

 

Thanks for Listening!

Apr 12, 2016

There are 4 metrics the experts use everyday to measure the success of their Facebook campaigns. In this episode, we’ll discuss how to use the metrics, and where to find them in the Facebook Ad Platform. The metrics will help you troubleshoot your Facebook campaigns, scale up and make improvements, and help you plan for the future.

 

For all of you questioning how to track the success of your Facebook campaign, or wondering what these numbers mean – we have the answers ready for you.

 

IN THIS EPISODE YOU’LL LEARN:

  • The most important metric you should be tracking (<< And different ways to break it down).
  • How to diagnose and improve an underperforming campaign.
  • The single metric that can take a good campaign to great.
  • Why pursuing the cheap lead, or the cheap click, is a false god (<< Most advertisers fall into this trap).
  • What to do when your metrics indicate your ads are getting stale.

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

[PDF Download] Troubleshooting Your Traffic Campaigns: What To Do When It’s Just Not Converting

 

Thanks for Listening!

 

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Show Page Notes

Apr 5, 2016

Facebook is implementing new elements that will enhance audience features, and give marketers even more specific targeting options within the Ad Platform. In Episode 39, the experts talk in detail about these five new features, why they’re excited about them, and how the updates should save you time, allow you to be even more specific in your targeting, and boost your ROI.

Look for Keith’s How-To Video on one of the brand new features in the podcast show notes.

IN THIS EPISODE YOU’LL LEARN:

  • The five new audience enhancements, how to implement them, and how they’ll make your Facebook Ads even more specific and relevant.
  • The steps to implement Facebook’s version of Periscope (<<Which you should be able to do from a Facebook page, even if you’re not verified).
  • An advanced feature for Lookalike Audiences (<<This will be a great way to scale out campaigns, and it can be done in one fell swoop).
  • How a new feature, which can be automated, will help increase the consumability of your video ads, even with the sound off!
  • New Custom Audience Features that will give a marketer advanced frequency options, time on site features, dynamic dates, and device specific custom audiences.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Dominate Web Media’s Video – How-to Do Facebook Live

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Show Page Notes

Mar 29, 2016

In Episode 38 of Perpetual Traffic, you’ll get the exact 4-step strategy we used to launch our podcast. We’re sharing how we got started, the mistakes we made, and how we’ve made it to 430,000 downloads – that’s about 11,000 downloads for each episode! 

Download the slides in the podcast notes and follow along – you’ll find examples of how we continue to generate buzz for the podcast in Slides 46 and 47. 

IN THIS EPISODE YOU’LL LEARN: 

  • The 4-Step process that launched Perpetual Traffic to #1 in the iTunes business category (<< This process got immediate results – as in we saw the #1 spot on day one of launch)!
  • How to keep and grow your rankings after the initial eight weeks (<< If you want your podcast to have a long and fruitful life, this is a necessary step).
  • The power of using “Breadcrumbs”, references and miniseries podcasts.
  • How to set up pillar episodes for your podcast (<< This will be the foundation of your podcast).
  • How to create a diversified distribution schedule that will avoid download peaks and valleys, while delivering the consistency iTunes wants.

 LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

BuzzSumo

Google Keyword Planner

LeadPages – Podcast Landing Page Template

Molly’s Traffic & Conversion Summit 2016 slides

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Show page notes

Mar 22, 2016

In episode 37, the Perpetual Traffic experts are sharing the biggest mistakes they see people making while running paid traffic… and their solutions for not falling into the same traps.

If you’re running traffic on Facebook and want to see better results, and more return on your Facebook advertising — you need to make sure you’re not committing any of these mistakes. And if you are — fix them using the experts’ suggestions.

IN THIS EPISODE YOU’LL LEARN:

  • How people are falling flat while optimizing and scaling their ads (<< This is the biggest mistake Molly sees advertisers making).
  • The biggest mistake most advertisers are making when it comes to their targeting (<< and the sweet spot you’ll want your target audience to fall into)
  • The Facebook targeting option that will get you better results, and better targeted results for your ads.
  • How your campaign objective should be used to give your ads a long and fruitful life.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale

Facebook Flex Targeting: Now You Can Have Your Cake AND-OR Eat It Too

Episode 08: Ad Targeting: Put Your Offer In Front of the Right People

 

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Show Page Notes

Mar 15, 2016

This week Perpetual Traffic hit another milestone — 400,000 downloads. Wow, thank you! It’s you — the listeners — that have gotten us to this mark, and we hope you’ve all gotten enormous value from every episode. This bring us to our episode this week…

 

In this episode, Molly, Keith, and Ralph answer questions sourced straight from the listeners. Members of DM Engage [https://www.facebook.com/groups/263136813871324/] and Facebook Ads University [https://www.facebook.com/groups/168133273395228/] posted their questions and upvoted popular topics for the experts to answer, explain, and share their experiences on.

 

IN THIS EPISODE YOU’LL LEARN:

 

  • What does the Facebook Feedback Score really mean? (…And how does it work with the Facebook Relevance Score?)
  • How to “Kiss” your campaign goals (<< You can use Ralph’s strategy on all your campaigns).
  • The message match and Relevance Score information you need to know.
  • Is there a specific time period you should use ad creatives for? (<< Should you wait until your ads are fatigued or follow trends?)
  • How to use Facebook’s platform to make your campaign goals easier (<< Have you been trying to game the system?).

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

 

Thanks for Listening!

 

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Show Page Notes

Mar 8, 2016

This week the experts are joined by Kim Walsh-Phillips to share how offline businesses can harness the power of Facebook advertising. If you have a product or a service and you’re not on Facebook, you have to start considering it as a viable platform, not only just for direct response, but for brand, ROI and more.

Look for Kim’s downloadable slides in the podcast notes (digitalmarketer.com/podcast) to see the exact ads used in the B2B case studies she shares, as well as the campaign blueprint discussed in the episode.


IN THIS EPISODE YOU’LL LEARN:

    •    The biggest misconception in B2B advertising (<< you may be guilty of this yourself).

    •    
    •    How to capture a qualified lead and put them into your marketing campaign so you can turn them into a sale. (Are you making the most of your first entry point?)

    •    
    •    When and how to deploy the “ACE” campaign to your prospects over Facebook ( << Kim uses this in all local and offline business campaigns).


LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

    •    Episode 28: 7 Ways to Grow Local Businesses Using Paid Traffic

    •    Kim’s Show Slides - Ad campaigns and blueprint included

    •    Elite Digital Group

    •    Free chapter of “No BS Guide to Direct Response Social Media Marketing”

    •    Facebook Sales Strategies podcast



Thanks for Listening!




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Show Page Notes

Mar 1, 2016

Learn to write ad copy that converts without going through an extensive copywriting course.  Ralph Burns shares 14 super simple tips that will get you started writing your ad copy.  

Look for the downloadable document in the podcast notes (digitalmarketer.com/podcast) that you can tack to the wall next to your workstation.  Use it the next time you face the dreaded blank screen.


IN THIS EPISODE YOU’LL LEARN:

    •    How to make your ad copy stand out even though you can’t change the font size, use bold, italics and underlining.

    •    The “Homer not Hawking” ad copy targeting principle (You learned all the words you need to write high-performing ad copy in elementary school)

    •    The most effective word to use in your ad copy (and when you shouldn’t use it)

    •    When to use Facebook Call-To-Action Buttons, “long ass copy” and a secondary calls-to-action in the URL field. 


Plus… you’ll hear a blooper reel from Perpetual Traffic’s audio editor, Darren Clarke.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

    •    14 Elements of Persuasive Ad Copy Document [Need the link to this from Ralph]

    •    Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale [http://www.digitalmarketer.com/podcast/the-ad-grid/]

    •    We Analyzed 37,259 Facebook Ads and Here’s What We Learned by AdEspresso [https://adespresso.com/academy/blog/we-analyzed-37259-facebook-ads-and-heres-what-we-learned/]

    •    Facebook Advertising Policies [https://www.facebook.com/policies/ads/]




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Show Page Notes

Feb 23, 2016

Fresh off of Traffic & Conversion Summit 2016, Molly is sharing her 7-step system for campaign and marketing strategy creation.

In this episode, Molly and Keith will walk through her T&C presentation and how she’s created and utilized this system within DigitalMarketer’s own strategy.

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Show Page Notes

 

IN THIS EPISODE YOU’LL LEARN:

    •    How to stop creating “one hit wonder” campaigns across ad platforms (in order to achieve scaling and a successful customer journey).

    •    Creating your market and message match (<< you wouldn’t speak to your mother the same way you’d speak to your boss).

    •    The method to 20x your success rate using the 7-step system.



LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

    •    Traffic & Conversion 2016 Closing Video

    •    Molly’s Traffic & Conversion 2016 Presentation Slides 



Thanks for Listening!
Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note in the comment section below

Feb 16, 2016

Want to know how to create a Facebook Video Ad like a pro?  Keith, Molly and Ralph are back with Part 2 of this series on video advertising.  

 

In this episode, Keith and the Perpetual Traffic crew will walk you through the five steps of success video ad creation on Facebook.

 

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Show Page Notes

 

IN THIS EPISODE YOU’LL LEARN:

 

  • Which objective to choose when setting up your Facebook Video Ad (HINT:  It isn’t ‘Video Views’.)
  • How many ad sets you should create?  Should you use long copy or short?  And where should you start?
  • The metrics you should be monitoring so you can adjust your video ads for optimal performance.

 

Plus… a bonus addition tacked on by Keith that gives you access to a Facebook Video Ad that is enjoying immediate success.

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

  • Keith’s 9-Minute Video + Long Copy Ad [Need to get this from Keith]
  • EP 31: 3 Elements of a Successful Video Ad [http://www.digitalmarketer.com/podcast/video-ad-elements/]
  • Plus This - An Infusionsoft Add-On for Facebook Ads and more. [ http://www.plusthis.com/]



Thanks for Listening!

Feb 9, 2016

Want to create video ads that convert?  While the content of your video ad can vary widely, there are three elements you must include in every video ad.  

Use these video ads on Facebook, YouTube or even on local television.  Video ads are hot and the Perpetual Traffic pros will show you how to put them to work in your business.



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Show Page Notes

Feb 2, 2016

On this episode of the Perpetual Traffic podcast, the PT experts will walk through two examples of ad targeting in action.  Whether you’re selling business to consumer or business to business — you’ll learn to find and place your ads in front of hungry prospects.


Also, we’ve just crossed 300,000 downloads on iTunes.  Thank you to all of our Perpetual Traffic listeners!  

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Show Page Notes

Jan 26, 2016

In this episode of Perpetual Traffic, Keith, Molly and Ralph dive into the future of traffic in 2016 and the new definition of branding. As traffic evolves, business owners will need to evolve with the platforms they use. The biggest take away? You can no longer be a purely direct response company that just asks people to buy — there are no more ‘one-hit-wonder’ campaigns. You need to have a branding aspect to balance out your direct response efforts.

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Show Page Notes

Jan 19, 2016

In this episode of Perpetual Traffic, Keith, Molly and Ralph share real life examples to get more customers for local businesses using paid traffic. For local businesses that struggle with paid traffic campaigns, implementing just one of these strategies can make a huge difference in your business.



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Show Page Notes

Jan 12, 2016

Jermaine Massey, CEO of CashFlowDiary.com, joins the perpetual traffic crew to reveal his proven system for filling up a webinar that sells high-dollar products and services.

Keith, Molly, Ralph and Jermaine teach you everything you need to know including the ad copy, budget type, timing and campaign objective to use to fill a webinar and make sales.



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Show Page Notes

Jan 5, 2016

In Part Three of this 3-part series on YouTube advertising, Tom Breeze, founder of Viewability, covers 3 case studies using the 4 P’s that will highlight a few things you need to be using in your advertising.

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Show Page Notes

Dec 29, 2015

In Part Two of this 3-part series on YouTube advertising, Tom Breeze covers the last of the 4 P’s of YouTube advertising: Pursuit and Promotion.  

You’ll learn to employ three different YouTube ads: Advertorials, Pre-Roll Ads and the shorter “Content + Call To Action” video ad.  



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Show Page Notes

Dec 22, 2015

Tom Breeze runs a pay-for-performance ad agency. That means he doesn’t get paid unless he drives leads and sales for his clients.  

Tom’s ad network of choice is YouTube and he joins Keith, Molly and Ralph to teach you to generate results from YouTube ads.  



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Show Page Notes

Dec 15, 2015

Looking to sell tickets to an event?  The Perpetual Traffic crew is back on the air to teach you what they’ve learned about filling up live events using paid traffic campaigns.

Selling event tickets is tricky business but Ralph, Molly and Keith will show you 3 campaigns proven to put “butts in seats.”  



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Show Page Notes

Dec 9, 2015

Feeling overwhelmed by all the options in the Facebook Ad Manager?  This episode of the Perpetual Traffic podcast will show you where to start.

Keith, Molly and Ralph will teach you the four Facebook Custom Audiences every business should set up right now.  These audiences are the foundation of your Facebook ad strategy.  



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Show Page Notes

Dec 1, 2015

In this episode of the PT podcast, you’ll learn to use three powerful new Facebook Ad types:  Carousel Ads, Video Ads and Lead Ads.

Keith, Molly and Ralph will teach you what these ads are, when you should use them and provide real “in the trenches” use cases for each ad type.  

No matter what you’re selling, you’ll find at least one of these new Facebook ad types a good fit for your business.  



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Show Page Notes

Nov 24, 2015

Congratulations! You are seeing some success with your Facebook ad campaigns.  

It’s time to find new audiences like the ones that are converting and cut back on those that aren’t. The Perpetual Traffic experts (Keith, Ralph, and Molly) will show you five ways to scale and optimize your successful ad campaigns in this episode of the PT podcast.  



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