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Perpetual Traffic

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Molly Pittman (DigitalStrategyBootCamps.com). The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11 and DigitalStrategyBootCamps.com. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
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Now displaying: Page 8
Oct 6, 2015

In Part 2 of this series on creating the perfect ad, the Perpetual Traffic experts turn their attention to warm and hot audiences.  

Keith, Molly and Ralph teach you how your ad copy, images, offers and targeting should change as the relationship with your prospect evolves.


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Sep 29, 2015

How do you create a system that brings new leads and sales to your business day after day?  You master the science (and art) of running ads to cold traffic.  

In this episode, you’ll learn how the Perpetual Traffic pros create ads that cause even the coldest of prospects to stop what they’re doing and click.


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Sep 22, 2015

Derek Halpern of Social Triggers joins Keith, Ralph and Molly to reveal his method for building blog traffic using both organic and paid methods.  

Derek has built a massive following (and email list) on Social Triggers by creating curiosity based content and layering conversion based content with retargeting ads to complete the customer journey.  

Look out at the 25 minute mark as Derek, Keith, Ralph and Molly recap the Social Triggers traffic strategy and provide a tactical example you can apply to your business.


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Sep 15, 2015

In the last episode of Perpetual Traffic Russ Henneberry, Director of Editorial at Digital Marketer, joined the Perpetual Traffic crew to cover the process used to plan a piece of blog content to use in a paid traffic promotion.

 

Russ is back this week to discuss the second half of the process --- the actual writing and formatting of the blog content.

 

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Sep 8, 2015

In the first eight episodes of the Perpetual Traffic podcast you’ve learned the power of running paid traffic to outstanding content that properly positions your products and services to ice cold prospects.  

But how do you actually create this epic content?

In the first of a two-part series, the Perpetual Traffic crew are joined by the Director of Editorial at Digital Marketer, Russ Henneberry, to reveal his 6-step process for creating content that sells.


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Sep 1, 2015

The biggest mistakes rookie (and even veteran) marketers make with paid traffic can often be traced back to poor ad targeting.

 

In the last episode of Perpetual Traffic, we learned to determine the ad platform that is most ideal for reaching your target audience.  Is it Facebook?  Google?  Pinterest?  Bing?

 

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Aug 25, 2015

Should you buy traffic from Google? Instagram? Bing?  Facebook?  It depends.  

In this episode, the Perpetual Traffic experts (Keith, Molly and Ralph) teach you to avoid the first (and biggest) mistake people make when buying traffic.  You’ll learn to determine the right ad platform for your offer so you can put your marketing in front of your ideal customer.    



The truth is that the quality of your offer, ad creative and landing pages means nothing if you don’t find your market. Learn the Perpetual Traffic method for picking the right ad platform in today’s episode.



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Aug 18, 2015

Bree Argetsinger (A.K.A. The Betty Rocker) is back for the third and final part of her Facebook ad case study.  Since implementing here Facebook ad plan, Bree has been able to stabilize her sales and eliminate the need to run one exhausting product launch after another.


Bree and the Perpetual Traffic experts (Keith, Molly and Ralph) bring The Betty Rocker story to a conclusion by tying together tactics with her blog, Website Custom Audiences and Facebook Video ads.  You’ll also get a glimpse into the next steps that Bree will be taking to ramp up her business even further using some new Facebook ad tactics. 

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Aug 11, 2015

In the last 28 days, Bree Argetsinger (A.K.A. The Betty Rocker) has made 277 sales from her Facebook Ad campaigns.  She’s getting 9 cent clicks to her website and adding over 2,000 Facebook Fans per week --- all while making an enormous difference in the lives of her customers.  


In Part 2 of The Betty Rocker Case Study Bree reveals how she is using valuable content to drive sales using a process the Perpetual Traffic experts (Keith, Molly and Ralph) call Blog Amplification. 

Aug 1, 2015

In this episode of The Perpetual Traffic Podcast, we are so excited to start a three-part series with a very special guest Bree Argetsinger (a.k.a. The Betty Rocker). With very little prior knowledge of Facebook ads, as a coaching client of Dominate Web Media Bree has built her business to unprecedented levels after diving headlong into mastering the Facebook Ad platform.

Jul 27, 2015

Want to “pixel” visitors at 10x the rate of a “normal” Facebook ad? Facebook video ads are the answer. There are now 4 billion video views per day on Facebook, 65% of those views being on mobile. Facebook has finally caught up with YouTube in desktop video minutes watched per month, and Facebook is crushing YouTube in mobile video. Keith reveals the secrets behind Dominate Web Media’s highest performing Facebook video ad campaigns. Get a peek inside  the presentation Keith & Ralph attended, where Facebook revealed best practices for video ad information to big time spenders.

Jul 24, 2015

If you walked up to a stranger on the street and asked them to marry you, that may be a bit creepy - right? Building relationships takes time and multiple “touches." The same can be said for building relationships with your customers online. In this episode, Molly explains the idea of “Traffic Temperature” and how to use paid traffic to create an automated system for building these relationships. We’ll take a prospect all the way from the point of “pixel” to a repeat buyer and brand evangelist.

Jul 24, 2015

We’re excited to announce the first ever episode of Perpetual Traffic. On this episode, you’ll learn why online traffic is just like rice. It’s a commodity. When you’re ready to buy traffic, you go to the traffic store…. you just have to know which store is best for your business! You may think that you have a “traffic problem”, but we’re here to tell you that you don’t (and exactly what you should be doing to drive traffic to your offers). This episode is all about the future of paid traffic. Where online advertising is heading, and what can you do to make sure you’re ahead of the game.

Jul 24, 2015

We’re excited to announce the Perpetual Traffic podcast! Here is a quick trailer of what you have in store. You may think that you have a “traffic problem”, but we’re here to tell you that you don’t (and exactly what you should be doing to drive traffic to your offers).

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