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Perpetual Traffic

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Molly Pittman (DigitalStrategyBootCamps.com). The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11 and DigitalStrategyBootCamps.com. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
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Now displaying: Page 7
Jan 26, 2016

In this episode of Perpetual Traffic, Keith, Molly and Ralph dive into the future of traffic in 2016 and the new definition of branding. As traffic evolves, business owners will need to evolve with the platforms they use. The biggest take away? You can no longer be a purely direct response company that just asks people to buy — there are no more ‘one-hit-wonder’ campaigns. You need to have a branding aspect to balance out your direct response efforts.

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Jan 19, 2016

In this episode of Perpetual Traffic, Keith, Molly and Ralph share real life examples to get more customers for local businesses using paid traffic. For local businesses that struggle with paid traffic campaigns, implementing just one of these strategies can make a huge difference in your business.



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Jan 12, 2016

Jermaine Massey, CEO of CashFlowDiary.com, joins the perpetual traffic crew to reveal his proven system for filling up a webinar that sells high-dollar products and services.

Keith, Molly, Ralph and Jermaine teach you everything you need to know including the ad copy, budget type, timing and campaign objective to use to fill a webinar and make sales.



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Jan 5, 2016

In Part Three of this 3-part series on YouTube advertising, Tom Breeze, founder of Viewability, covers 3 case studies using the 4 P’s that will highlight a few things you need to be using in your advertising.

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Dec 29, 2015

In Part Two of this 3-part series on YouTube advertising, Tom Breeze covers the last of the 4 P’s of YouTube advertising: Pursuit and Promotion.  

You’ll learn to employ three different YouTube ads: Advertorials, Pre-Roll Ads and the shorter “Content + Call To Action” video ad.  



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Dec 22, 2015

Tom Breeze runs a pay-for-performance ad agency. That means he doesn’t get paid unless he drives leads and sales for his clients.  

Tom’s ad network of choice is YouTube and he joins Keith, Molly and Ralph to teach you to generate results from YouTube ads.  



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Dec 15, 2015

Looking to sell tickets to an event?  The Perpetual Traffic crew is back on the air to teach you what they’ve learned about filling up live events using paid traffic campaigns.

Selling event tickets is tricky business but Ralph, Molly and Keith will show you 3 campaigns proven to put “butts in seats.”  



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Dec 9, 2015

Feeling overwhelmed by all the options in the Facebook Ad Manager?  This episode of the Perpetual Traffic podcast will show you where to start.

Keith, Molly and Ralph will teach you the four Facebook Custom Audiences every business should set up right now.  These audiences are the foundation of your Facebook ad strategy.  



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Dec 1, 2015

In this episode of the PT podcast, you’ll learn to use three powerful new Facebook Ad types:  Carousel Ads, Video Ads and Lead Ads.

Keith, Molly and Ralph will teach you what these ads are, when you should use them and provide real “in the trenches” use cases for each ad type.  

No matter what you’re selling, you’ll find at least one of these new Facebook ad types a good fit for your business.  



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Nov 24, 2015

Congratulations! You are seeing some success with your Facebook ad campaigns.  

It’s time to find new audiences like the ones that are converting and cut back on those that aren’t. The Perpetual Traffic experts (Keith, Ralph, and Molly) will show you five ways to scale and optimize your successful ad campaigns in this episode of the PT podcast.  



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Nov 17, 2015

Bree Argetsinger (A.K.A. The Betty Rocker) is back to talk about how she’s taken her business from organic Instagram advertising to Facebook’s video ads. At the end of Bree’s 3-Part series, she had a great educational video on her landing page that she wanted to turn into a Facebook video ad. She turned it into an ad and started running it… and Facebook disapproved it. Facebook’s ad policies have tightened leading to a major increase in the number of disapproved ads and — even worse — banned accounts.  

In this episode of the Perpetual Traffic podcast, the Perpetual Traffic experts (Keith, Molly and Ralph) discuss how you can “Facebookize” your content to create helpful, educational, and compliant ads, as well as establishing your own business voice while observing what others in your market are successfully doing.



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Nov 10, 2015

Facebook’s ad policies have tightened leading to a major increase in the number of disapproved ads and — even worse — banned accounts.  

In this episode of the Perpetual Traffic podcast, the Perpetual Traffic experts (Keith, Molly and Ralph) outline the information you need to run ads on Facebook without fear of being shut down.



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Nov 3, 2015

Ezra Firestone has sold millions of dollars in physical products online.  He’s sold everything from skin care products and coffee to Halloween masks and cheese.  

On this episode of the Perpetual Traffic podcast, Ezra joins the PT experts to teach you what he’s learned about driving targeted website traffic to physical product offers.

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Oct 27, 2015

This week the Perpetual Traffic experts are answering listener questions about buying website traffic.

The questions come from the Facebook Ads University and Digital Marketer Engage Facebook communities.  



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Oct 20, 2015

Graham English started building websites and learning digital marketing techniques to promote his jazz band.  Today, Graham has turned his passion for music into profitable digital businesses in the music industry.  

Over the last 24 months, Graham has grown his business over 400% using the repeatable process he shares in this episode of the Perpetual Traffic podcast.

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Oct 13, 2015

Are you making offers that require an in-person meeting or consultative sales call?

Frank Kern joins the Perpetual Traffic crew (Keith, Molly and Ralph) to reveal his 3-tiered system for creating paid traffic campaigns that sell high priced products and services.

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Oct 6, 2015

In Part 2 of this series on creating the perfect ad, the Perpetual Traffic experts turn their attention to warm and hot audiences.  

Keith, Molly and Ralph teach you how your ad copy, images, offers and targeting should change as the relationship with your prospect evolves.


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Sep 29, 2015

How do you create a system that brings new leads and sales to your business day after day?  You master the science (and art) of running ads to cold traffic.  

In this episode, you’ll learn how the Perpetual Traffic pros create ads that cause even the coldest of prospects to stop what they’re doing and click.


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Sep 22, 2015

Derek Halpern of Social Triggers joins Keith, Ralph and Molly to reveal his method for building blog traffic using both organic and paid methods.  

Derek has built a massive following (and email list) on Social Triggers by creating curiosity based content and layering conversion based content with retargeting ads to complete the customer journey.  

Look out at the 25 minute mark as Derek, Keith, Ralph and Molly recap the Social Triggers traffic strategy and provide a tactical example you can apply to your business.


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Sep 15, 2015

In the last episode of Perpetual Traffic Russ Henneberry, Director of Editorial at Digital Marketer, joined the Perpetual Traffic crew to cover the process used to plan a piece of blog content to use in a paid traffic promotion.

 

Russ is back this week to discuss the second half of the process --- the actual writing and formatting of the blog content.

 

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Sep 8, 2015

In the first eight episodes of the Perpetual Traffic podcast you’ve learned the power of running paid traffic to outstanding content that properly positions your products and services to ice cold prospects.  

But how do you actually create this epic content?

In the first of a two-part series, the Perpetual Traffic crew are joined by the Director of Editorial at Digital Marketer, Russ Henneberry, to reveal his 6-step process for creating content that sells.


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Sep 1, 2015

The biggest mistakes rookie (and even veteran) marketers make with paid traffic can often be traced back to poor ad targeting.

 

In the last episode of Perpetual Traffic, we learned to determine the ad platform that is most ideal for reaching your target audience.  Is it Facebook?  Google?  Pinterest?  Bing?

 

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Aug 25, 2015

Should you buy traffic from Google? Instagram? Bing?  Facebook?  It depends.  

In this episode, the Perpetual Traffic experts (Keith, Molly and Ralph) teach you to avoid the first (and biggest) mistake people make when buying traffic.  You’ll learn to determine the right ad platform for your offer so you can put your marketing in front of your ideal customer.    



The truth is that the quality of your offer, ad creative and landing pages means nothing if you don’t find your market. Learn the Perpetual Traffic method for picking the right ad platform in today’s episode.



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Aug 18, 2015

Bree Argetsinger (A.K.A. The Betty Rocker) is back for the third and final part of her Facebook ad case study.  Since implementing here Facebook ad plan, Bree has been able to stabilize her sales and eliminate the need to run one exhausting product launch after another.


Bree and the Perpetual Traffic experts (Keith, Molly and Ralph) bring The Betty Rocker story to a conclusion by tying together tactics with her blog, Website Custom Audiences and Facebook Video ads.  You’ll also get a glimpse into the next steps that Bree will be taking to ramp up her business even further using some new Facebook ad tactics. 

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Aug 11, 2015

In the last 28 days, Bree Argetsinger (A.K.A. The Betty Rocker) has made 277 sales from her Facebook Ad campaigns.  She’s getting 9 cent clicks to her website and adding over 2,000 Facebook Fans per week --- all while making an enormous difference in the lives of her customers.  


In Part 2 of The Betty Rocker Case Study Bree reveals how she is using valuable content to drive sales using a process the Perpetual Traffic experts (Keith, Molly and Ralph) call Blog Amplification. 

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