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Perpetual Traffic

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Molly Pittman (DigitalStrategyBootCamps.com). The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11 and DigitalStrategyBootCamps.com. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
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Sep 20, 2016

Ezra Firestone is back with the Perpetual Traffic experts, and he's sharing the Facebook video funnel that sold over 84,000 units in three months (Find his funnel in the show notes resources at digitalmarketer.com/podcast!).

 

Ezra details numbers, video views, retargeting, and much more. Listen to discover how you can imitate his funnel that generated three million video views at 23¢ a view!

 

IN THIS EPISODE YOU’LL LEARN:

  • The concept that has helped Ezra's business make eight figures.
  • The extra steps Ezra adds to his retargeting strategy, which allows him to successfully scale a campaign.
  • The three advertising assets Ezra would employ on a budget of $50/day (<< This is an easy funnel for marketers just starting on Facebook to replicate).
  • A "sneaky" retargeting trick to give your product the best chance at converting.
  • Why a video is the perfect top of funnel conversion asset.

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Launch Grid

Ecommerce Marketing Mastery Certification

Feedly

Episode 17: Ecommerce + Paid Traffic: Ezra Firestone on Physical Product Traffic Campaigns

Episode 56: How DollarBeardClub.com Generated 100 Million Video Views in 13 Months

 

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Show Page Notes

 

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Sep 13, 2016

Join the experts as they explain recent Facebook updates, how they're using them, what you need to be aware of, and how you can capitalize on the updates.

 

Learn which updates can save you money, which can trip you up, and which can increase video completion rates.

 

IN THIS EPISODE YOU’LL LEARN:

  • What Molly found from running tests on the newer conversion window option (<< This can save you money).
  • How Facebook Post Reactions could trip you up.
  • The video aspect ratio Dominate Web Media is using for mobile that's reduced cost per conversions by 30% (<< They're also seeing more impressions and longer video views with this, allowing them to scale more).
  • Which video ratio is generating higher video completion rates, and how to implement it (<< See the full breakdown of the video aspect ratios in the resources of the show notes).

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 54: 4 Facebook Ad Troubleshooting Tactics to Improve Conversions

What Video Ad Length is Best on Facebook?

Facebook Will Show Bigger Vertical Videos in Your News Feed

Facebook Vertical Video Ads Just Went Live and Are Evidently Producing Great Results

Video Aspect Ratios:

  • Standard HD Facebook Video: 16:9 Ratio (1920 X 1080 Pixels or 1280 X 720 Pixels)
  • Square Video: 1:1 Ratio (600 X 600 Pixels)
  • Vertical Video: 9:16 Ratio (1080 X 1920 or 720 X 1280)

 

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Show Page Notes

 

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Sep 6, 2016

Just starting out with Facebook Ads Manager? Operating on a tight budget? You don't want to miss this episode.

 

Molly, Ralph, and Keith each take you through their start-from-scratch approach using only $100 in Facebook ad spend in three different core industries: local or service based businesses, physical product (ecommerce) businesses, or digital/informational product businesses.

 

IN THIS EPISODE YOU’LL LEARN:

Local:

  • The two types of ads (and the time frame) to run for local businesses.
  • How to show off the biggest asset of your business (<< This helps to showcase your company's personality and entice people to visit your location).

 

Physical Product:

  • The best strategy to get conversions on Facebook (<< And it's also the fastest way to turn a losing campaign into a winning campaign).
  • The 3-Step formula to get people to buy your product.

 

Digital Products:

  • The two main funnels to start with.
  • The two types of campaigns, the two kinds of ad copy, and how to break down your audiences into different ad sets.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Camtasia - Record a video of what’s on your computer screen.

ScreenFlow - Record any part of your monitor while also capturing your video camera, iOS device, microphone, multi-channel audio device, and your computer audio.

Fiverr - Get logo design, marketing services, whiteboards and more, starting from only $5.

How Dollar Beard Club generated 127 million Facebook video views, earning over $1 million a month.

How to Use Facebook Advertising to Grow Your Local Business - There's no better way to advertise for local business than using Facebook advertising. Use these 4 ways and generate more traffic through your door.

Episode 01: The Future of Paid Traffic - Learn why online traffic is just like rice.

Episode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer - Follow the 4-Step process to get the biggest leverage points to turn a losing campaign into a winning campaign – without being the Don Draper of copy writing or having to change your bidding or targeting.

Episode 45: 5 Proven Facebook Offers that Convert - The Perpetual Traffic experts reveal the “secret sauce” to 5 proven Facebook offers that work, and how you can implement each offer.

Episode 56: How DollarBeardClub.com Generated 100 Million Video Views in 13 Months - Chris Stoikos, co-founder of Dollar Beard Club, joins the experts to discuss his approach to making viral videos and creating a “tribe” of loyal customers.

 

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Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Aug 30, 2016

Whether you're a paid traffic rookie or grizzled veteran -- this episode of Perpetual Traffic will focus (or refocus) your energy on the five foundational elements of successful ad campaigns. Molly opens the episode with an analogy that makes remembering these fundamentals a snap.

 

This episode is based on a training available to all DigitalMarketer Lab members. The slides are available by visiting the Episode 60 show notes at digitalmarketer.com/podcast.

 

IN THIS EPISODE YOU’LL LEARN:

  • How to apply the most critical aspect of every paid traffic campaign, the "Hook" or offer. (Get this wrong and the rest of the campaign doesn't matter).
  • How to increase the conversion rate on your ads using specificity. (Specific copy can be the difference between a winning and losing ad campaign).
  • How to keep your traffic from clicking the dreaded back button by maintaining "scent" from ad to landing page.

 Plus, the Perpetual Traffic team gives examples of traffic campaigns that get these foundational elements right.

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 Join DM Lab - Want access to Molly’s complete training entitled “How to Build a Profitable Facebook Ad Campaign”? Get Molly’s presentation (and much more) by joining DigitalMarketer Lab for just one dollar.

Already a DM Lab member?  Access Molly’s full presentation, “How to Build a Profitable Facebook Ad Campaign” by clicking here.

Traffic & Conversion Summit - Learn more about our flagship event in San Diego, California.

Episode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer - Ryan Deiss, co-founder and CEO of DigitalMarketer, and the Perpetual Traffic crew break down how to create an offer that people actually want to buy.

Episode 45: 5 Proven Facebook Offers that Convert - The Perpetual Traffic experts reveal the “secret sauce” to 5 proven Facebook offers that work.

Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale - Molly is sharing her 7-step system for campaign and marketing strategy creation.

 

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Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Aug 23, 2016

Fine tune your ad writing skills as the Perpetual Traffic crew reviews ad copy from businesses making education, SaaS and eCommerce offers on the Facebook ad platform. Keith, Molly, and Ralph reveal what works and what doesn't with the hooks, headlines, and calls to action of these ads.

 

To see the images of each ad visit digitalmarketer/podcast and access the Episode 59 show notes.

 

IN THIS EPISODE YOU’LL LEARN:

  • How Concordia University uses a great "hook" and "copy specificity" to sell women on going back to school.
  • A classic ad copy formula (used by SaaS company, SamCart) you can apply to virtually any market.
  • How Zenreach uses ad copy to drive video ad consumption (and the simple tweak that would likely improve performance).
  • Plus, we'll warn you of a recent change with the Facebook Ads manager and Power Editor that may be affecting ads you're already running.

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: 

Canva - Build beautiful Facebook ad images, effortlessly.

Zenreach - See the video ad Keith critiques on the Zenreach home page.

 

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Show Page Notes

 

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Aug 16, 2016

The experts are joined by special guest, Franziska Iseli, co-founder of Basic Bananas, to detail how Basic Bananas uses Facebook ads to fill their events, which has ultimately helped to grow their business. Franziska will share the system she and her team have utilized to sell out events in every major city in Australia, and then internationally in major cities in the United States and Canada.

 

IN THIS EPISODE YOU’LL LEARN:

  • Basic Bananas' long term strategy to selling out local events (<< and what they do if people aren't responding).
  • The two types of ads Basic Bananas uses to spark interest in their events.
  • Their approach to knowing how much to spend to gain event attendees.
  • The question Basic Bananas asks at events to get their attendees to relax and enjoy the presentation.

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Perception by Franziska Iseli and Christo Hall (<< use code PPT for an exclusive discount on the book!)

Episode 52: Results of 687 Facebook Ad Surveys (…And a Pep Talk from the PT Team!)

Episode 53: Ryan Levesque Shares 4 Steps to Creating Personalized, Segmented Campaigns for Your Audience

 

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Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Aug 9, 2016

Join the experts to learn the tactics and results of how DigtitalMarketer launched its latest product using Facebook ads. You can use this strategy for both physical or informational products, no matter your budget or the size of your email list.

 

In this case study episode, we’ll detail how many ads DigitalMarketer ran, how much they spent, what their follow-up ads were like, how they got people to consume each Lead Magnet, and more!

 

IN THIS EPISODE YOU’LL LEARN:

  • Why splitting your acquisition budget evenly between your Lead Magnets is a mistake.
  • The copy and the call-to-actions we used to generate 10,000 leads in nine days (<< So you can gain inspiration for your copy).
  • How we used Facebook Live to overcome the questions and the doubts people had about the product.

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Launch Grid Home Page

Launch Grid Checklist

Head to the  show notes to see examples and the breakdown of the launch’s budget.

 

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Show Page Notes

 

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Aug 2, 2016

Chris Stoikos, co-founder of Dollar Beard Club, joins the experts to discuss his approach to making viral videos and creating a “tribe” of loyal customers.

 

In thirteen months, his strategy saw the launch of his business, generating 100 million video views and over $11.5 million without any venture capitalists. Learn his video making process that will work for any business, even if your industry is “boring” (<< and you don’t need a big budget to do it).

 

IN THIS EPISODE YOU’LL LEARN:

  • The value of creating “edutainment” videos (<< And how it will help you stand out).   
  • What your favorite TV show has in common with your brand and video ads.
  • The factor that creates video shareability.
  • The best day of the week to launch a video.

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 31: 3 Elements of a Successful Video Ad

Episode 32: 5-Step Facebook Video Ad Creation Process

Episode 55: 5 New & Very Important Changes to the Facebook Platform

Dollar Beard Club Site

Dollar Beard Club YouTube Channel

ChrisStoikos.com

unconsciouscontent.com

 

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Show Page Notes

 

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Jul 26, 2016

It’s Perpetual Traffic’s birthday; we’re one-year-old! Thanks to everyone who helped get us here! In celebration, we’ve included a blooper reel at the end of the episode for you to enjoy.

 

Today, we’re detailing five of the most recent Facebook Ad Platform updates, and how we’re using them in our respective businesses. These new features can save you time, increase ROI, and help you find new audiences.

 

IN THIS EPISODE YOU’LL LEARN:

·      How to duplicate an ad set without creating a brand new post ID. Use this feature to keep social proof intact, maintain a high Relevance Score, and increase your conversions.

·      The Lookalike Audience strategy the experts have tested and found to have a big impact on creating warm and hot audiences.

·      The fastest way to build high quality leads based on people who have engaged with your ad.

·      The huge time saver that allows you to market and scale across countries.

·      The new mobile ad feature which allows a lead to opt-in right from the news feed, leading to increased ROI and decreased cost per conversion.

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 49: Boosted Posts: Microtargeting and Other Advanced Uses of Facebook’s “Easy Button”

 

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Show Page Notes

 

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Jul 19, 2016

What do you do when you’re generating leads and customers with Facebook campaigns, but the volume isn’t where you’d like it to be? You may be experiencing high traffic campaign cost, and/or low conversion volume. This is a problem everyone has, whether they’re just starting to advertise on Facebook or are spending thousands of dollars a day.

 

There are four ways to fix the high conversion cost, low conversion volume problem. This is the process the experts use when they run into this problem, and how they fix it.

 

IN THIS EPISODE YOU’LL LEARN:

  • What to check for if you’re getting the dreaded goose egg on a Facebook ad campaign (<< and the free, critical tool we use verify our Facebook Pixel).
  • The approach to optimize a campaign with a CTR low, and a high CPC.
  • What to do when everything looks good on the traffic end, but you’re still not getting any conversions.

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Power Editor

FB Pixel Helper

Customer Value Optimization

Episode 12: The Perfect Cold Traffic Ad: “Ad Scent,” the One-Two Punch, and the Guard Down Trick

Episode 37: The 5 Biggest Facebook Ad Campaign Mistakes

Episode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer

Episode 52: Results of 687 Facebook Ad Surveys (…And a Pep Talk from the PT Team!)

 

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Show Page Notes

 

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Jul 12, 2016

The experts are joined by Ryan Levesque, author of the national bestseller Ask. Ryan will outline how you can get ahead of the curve using the Ask Method, which eliminates the guess-work. This strategy is designed to figure out what your customers want to buy before they know what they want to buy themselves.

 

No matter what market you’re in, there’s a universal truth that everyone wants to be spoken to as an individual. There’s no one size fits all. In this episode, we’ll focus on finding the specific pain points, so you can talk to your market as individuals.

 

IN THIS EPISODE YOU’LL LEARN:

  • The four groups of people using the Ask Method (<< You might be one of them!).
  • The formula Ryan uses to predict, with reasonable accuracy, the cost to generate a cold email opt-in (<< Before you’ve built the Lead Magnet or the Core Offer).
  • Ryan’s single strategy to exponentially grow your email list.

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale

Episode 49: Boosted Posts: Microtargeting and Other Advanced Uses of Facebook’s “Easy Button”

Episode 52: Results of 687 Facebook Ad Surveys (…And a Pep Talk from the PT Team!)

A free training in the Ask Method and see how you might apply this strategy in your business.

 

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Show Page Notes

 

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Jul 5, 2016

In episode 52, and over the next several weeks, the experts will break down amazing data from surveys conducted by Dominate Web Media that will help marketers overcome some of the platform’s biggest challenges and frustrations.

 

The Perpetual Traffic team has analyzed 687 surveys and split the data into three segments with tactics that will help marketers drive more sales and traffic from their Facebook campaigns, whether the marketer is new to Facebook advertising, or spending $50 or more a day.

 

IN THIS EPISODE YOU’LL LEARN:

  • How you can conduct a survey even if you don’t have a mailing list (<< And how you can then monetize that survey).
  • A free resource that can help you come up with ad copy and good hooks for your offers.
  • The fastest way to gain momentum with Facebook advertising using Facebook’s “easy button.” (<< This is an effective strategy for those just getting started on the Facebook platform.)
  • How to approach scaling your campaign when you’re spending $10-$30 a day on Facebook.
  • How to scale horizontally and how often to increase your Facebook ad budget when you’re spending $50+ a day in Ads Manager.

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

TagCrowd

Episode 01: The Future of Paid Traffic

Episode 02: Acquiring Customers One Pixel At A Time

Episode 29: Tell Your Brand Story With These 4 Ad Types (…While Still Generating Sales)

Episode 30: Ad Targeting: A B2B & B2C Case Study

Episode 31: 3 Elements of a Successful Video Ad

Episode 32: 5-Step Facebook Video Ad Creation Process

Episode 34: 14 Elements of Persuasive Ad Copy

Episode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer

Episode 45: 5 Proven Facebook Offers that Convert

Episode 49: Boosted Posts: Microtargeting and Other Advanced Uses of Facebook’s “Easy Button”

 

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Show Page Notes

 

Thanks for listening!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Jun 28, 2016

The Perpetual Traffic experts are joined by Jennifer Sheahan, founder at The Social Guild, to discuss how you can build a thriving social media business. Social platforms are powerful traffic generators, but you have to know what to do and how to do them. Anybody can get Likes and engagement. But traffic, leads, and sales come when you follow a process, and that’s what we’re going to talk about today.  

 

IN THIS EPISODE YOU’LL LEARN:

  • The biggest mistake marketers make when it comes to leveraging social platforms to get more customers (<< And the “social circuit” you can implement to correct this mistake).
  • Jennifer Sheahan’s approach to finding an avatar’s pain points.
  • Case Studies on Jennifer’s work on Chloe Smith’s election to the House of Commons, and President Barack Obama’s 2012 reelection, and how entrepreneurs and small business owners can apply the same winning strategy.

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Hootsuite

Leela Cosgrove Website

Leela Cosgrove Facebook

Canva

Post Promoter Pro

Social  Media  Success  Check

A look at how Jennifer Sheahan schedules content:

A look at how Jennifer Sheahan schedules content: 

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Show Page Notes

 

Thanks for listening!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Jun 21, 2016

Today’s episode of Perpetual Traffic is a special occasion -- we’ve reached our 50th episode! As a thank you to our subscribers, we're offering a chance to win a free hour-long consultation with the Perpetual Traffic experts. This free consultation will take a deep examination of your business, campaigns, offers, and ads -- with the goal of seeing how we can help you scale your business and take it to the next level.

 

Listen to the episode to learn how you can win the consultation.

 

In this episode Frank Kern, creator of Behavioral Dynamic Response, once again joins Keith, Ralph, and Molly, this time to reveal his strategy on Facebook Live, and how it's helping him generate both sales and goodwill.

 

IN THIS EPISODE YOU’LL LEARN:

  • What Facebook Live has in common with TV binge watching.
  • Frank Kern's Facebook Live structure, and how he generated $13,052 in sales with two Facebook Live shows.
  • The equipment Frank uses for his Facebook Live shows (<< Hint: You can get started for under $30).
  • What tactic Frank is seeing the most results from.
  • The key to converting with Facebook Live.

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 14: Frank Kern on Selling High-Dollar Products and Services with Paid Traffic Campaigns

Wicked Reports

Fix Your Funnel

 

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Show Page Notes

 

Thanks for listening!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Jun 14, 2016

Dennis Yu, Chief Technology Officer at BlitzMetrics, joins the Perpetual Traffic experts to discuss why keeping it simple on Facebook can go a long way for your business. We’re going to talk about boosting posts, and why they are your bread and butter. Boosted posts work for B2B, for small businesses, for entrepreneurs, for freelancers, for consultants, and marketers on a small budget.

For anyone that’s ever thought they don’t have the tools, or the audience, or the resources to advertise on Facebook, this is the episode that will help you get started.

 

IN THIS EPISODE YOU’LL LEARN:

  • The advantage of boosting a post before you build a campaign in Facebook Ads Manager.
  • How to know when to boost a post and when to turn a boosted post into a campaign.
  • How boosting a post can help you find your content "unicorn."
  • What Facebook ads and speaking on stage have in common, and how this will ultimately make people come to you.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Resources from Dennis

Episode 29: Tell Your Brand Story With These 4 Ad Types (…While Still Generating Sales)

Episode 36: What is Facebook’s ‘Relevance Score’? (…and other questions!)

Episode 42: 2 Facebook Campaign Metrics that Drive ROI

 

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Show Page Notes

 

Thanks for listening!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Jun 7, 2016

Join the Perpetual Traffic experts as they answer 6 questions in Q&A fashion. Get the answers to questions like: the best way to use Facebook to generate first time appointments for your business; how to reduce cost per conversion on Facebook; the best Facebook objective for you to use.

 

IN THIS EPISODE YOU’LL LEARN:

  • The critical factor you need to put into practice with your lead ads to ensure your leads don’t go cold (<< This is a must for both big and local businesses alike).
  • The strategy that gives you more control over your cost per lead and your cost per acquisition in the Facebook ad platform.
  • The three different ways to keep your Facebook campaign structure tight.
  • The question you really need to ask yourself about your retargeting audience sources (<< Answering this can make it easier to come up with your strategies).

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 02: Acquiring Customers One Pixel At A Time

Episode 29: Tell Your Brand Story With These 4 Ad Types (…While Still Generating Sales)

Episode 31: 3 Elements of a Successful Video Ad

Episode 32: 5-Step Facebook Video Ad Creation Process

Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale

Episode 34: 14 Elements of Persuasive Ad Copy

Episode 41: 9 Ways to Increase Landing Page Conversion Rate

Episode 42: 2 Facebook Campaign Metrics that Drive ROI

Episode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer

Episode 45: 5 Proven Facebook Offers that Convert

Episode 47: Facebook’s New Conversion Pixel: What You Need to Know

 

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Show Page Notes

 

Thanks for listening!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

 

 

May 31, 2016

Andrew Tweito, CEO of FunnelBoom, joins the experts to answer questions about everything you need to know regarding the “new” Facebook conversion pixel, so you can implement the pixel and track your conversions correctly.

 

IN THIS EPISODE YOU’LL LEARN:

·   The answers to 13 of the biggest questions we get from marketers on the conversion pixel (<< Including: Why Facebook changed their pixel, and what are the differences between the old pixel and the new?).

·   How to use the pixel to optimize leads, while giving Facebook more information about who they should serve your ad to next.

·   The little thing that can trip up your conversion tracking, and how you can be mindful of this.

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

FunnelBoom Training Resources

Facebook’s New Conversion Pixel: Pain-Free Migration & Set Up: Andrew Tweito’s blog post for DigitalMarketer

Episode 46: 3 Facebook Changes Marketers Need to Know

 

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Show Page Notes

 

Thanks for listening!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note in the comment section below.

May 24, 2016

Join the experts as they discuss 3 recent Facebook changes, what you need to know about them, and how you can use them in your business properly.

If you’re running Facebook ads, you need this information to get ahead of the game.

 

IN THIS EPISODE YOU’LL LEARN:

  • How the new daily budget will allow Facebook to better optimize your ads.
  • How the 6th custom audience option will give you more insight into the customer journey, and will allow you to further segment people (<< There’s so many ways to utilize this feature!).
  • The new framework for objectives that will allow you to dial in your advertising more effectively.

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 01: The Future of Paid Traffic

Episode 02: Acquiring Customers One Pixel At A Time

Episode 03: Facebook Video Ad Game Plan

Episode 39: 5 Cutting Edge Facebook Ad Updates

Episode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer

 

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Show Page Notes

 

Thanks for listening!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note in the comment section below.

May 17, 2016

The Perpetual Traffic experts reveal the “secret sauce” to 5 proven Facebook offers that work, and how you can implement each offer. Done right, these offers make your product or service the next logical step to the customer.

The 5 offers work across the board, no matter your industry, your product, or your price point – and people that are unaware of your brand respond to these strategies.

 

IN THIS EPISODE YOU’LL LEARN:

·      The messaging that works best with each prospective offer.

·      The offer you can apply to give prospects little victories and move them to the next step.

·      The approach that lets you give value and build a relationship with a lead, as you seamlessly transition to your offer (<< This approach works well for products/services over $100).

·      The 4-Step strategy that will help you get attention and demonstrate why your product is the solution (<< Without being manipulative).

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

GoToMeeting

WebEx

Zoom

Google Hangouts

StealthSeminar

Episode 14: Frank Kern on Selling High-Dollar Products and Services with Paid Traffic Campaigns

Episode 28: 7 Ways to Grow Local Businesses Using Paid Traffic

Episode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer

Episode 44: Amy Porterfield on Launching Products with Facebook Ads

 

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Show Page Notes

 

Thanks for listening!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note in the comment section below.

May 10, 2016

Amy Porterfield is one of the most successful (and generous) entrepreneurs in the digital marketing industry.  She’s an excellent example of a marketing trainer that has built a loyal following with:

  • Extremely valuable content
  • Superior marketing

In this episode of Perpetual Traffic, Amy explains how she launches products using a combination of content and Facebook ads.

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Show Page Notes

May 3, 2016

Ryan Deiss, co-founder and CEO of DigitalMarketer, and the Perpetual Traffic crew break down how to create an offer that people actually want to buy. 

Follow the 4-Step process to get the biggest leverage points to turn a losing campaign into a winning campaign – without being the Don Draper of copy writing or having to change your bidding or targeting.

 

IN THIS EPISODE YOU’LL LEARN:

·    The 8 ways to map the sequence of your offer, so you can make the appropriate offer at the appropriate time (<< Because it does hurt to ask for the sale if you do it at the wrong time).

·    The one question you need to answer to produce a killer message.

·    How to build little wins into your offer, so you can lock down repeated sales and brand advocacy.

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale

Episode 40: 4 Facebook Metrics Critical to Your Success

Episode 41: 9 Ways to Increase Landing Page Conversion Rate

Episode 42: 2 Facebook Campaign Metrics that Drive ROI

 

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Apr 26, 2016

In this episode, our experts explain how you can increase your relevance score and click-through-rate on the Facebook platform. Using these metrics correctly will have a lasting impact on your campaign’s ROI – both in the short-term and the long-term.

Gain better understanding and control of your Facebook ads following these simple strategies, and Facebook will reward you with better impressions and cheaper clicks.

 

IN THIS EPISODE YOU’LL LEARN:

  • How to lower your cost-per-click by increasing relevance score and click-through-rate.
  • The simple (but rarely used) rule of thumb that can indicate if your ad is going to work in the long-run (<<This will have a game changing impact on your ROI).
  • How to use these 2 metrics to make the necessary changes to your campaign (<<Getting you closer to your ROI goal).
  • The “Share to Like” Ratio that measures the success of your ad campaigns.

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 3: Facebook Video Ad Game Plan

Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale

Episode 34: 14 Elements of Persuasive Ad Copy

Episode 37: The 5 Biggest Facebook Ad Campaign Mistakes

Episode 40: 4 Facebook Metrics Critical to Your Success

Episode 41: 9 Ways to Increase Landing Page Conversion Rate

 

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Apr 19, 2016

Welcoming Justin Rondeau to the Perpetual Traffic podcast, today we’re sharing the 9 simple tactics you can implement on your landing page to increase conversion rates without adding additional ad spend to your ad campaign.

These 9 tactics are the small hinges that swing big doors.

 

IN THIS EPISODE YOU’LL LEARN:

  • The conversion tactic that applies to ALL online businesses (<< It’s also one of the most overlooked factors impacting your conversion rate).
  • What to do when your Call-to-Action is in the Dead Zone.
  • How to set up “Personalized Content” (<<Implementing this raised our conversion rates by 58% almost immediately).
  • The crucial 4-Foot Test and 5-Second Test Justin uses to evaluate every landing page he optimizes.

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Google Analytics

GlobalDots eCommerce Conversion Revenue Loss Calculator

Hotjar

CrazyEgg

UsabilityHub 5-Second Test

[Landing Page Optimization] How to Score Your Landing Page

[DOWNLOAD] The 9-Point Google Compliant Landing Page Checklist

Episode 18: Preventing Facebook Ad Account Shut Down

Episode 33: The Ad Grid

Episode 40: 4 Facebook Metrics Critical to Your Success

 

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Apr 12, 2016

There are 4 metrics the experts use everyday to measure the success of their Facebook campaigns. In this episode, we’ll discuss how to use the metrics, and where to find them in the Facebook Ad Platform. The metrics will help you troubleshoot your Facebook campaigns, scale up and make improvements, and help you plan for the future.

 

For all of you questioning how to track the success of your Facebook campaign, or wondering what these numbers mean – we have the answers ready for you.

 

IN THIS EPISODE YOU’LL LEARN:

  • The most important metric you should be tracking (<< And different ways to break it down).
  • How to diagnose and improve an underperforming campaign.
  • The single metric that can take a good campaign to great.
  • Why pursuing the cheap lead, or the cheap click, is a false god (<< Most advertisers fall into this trap).
  • What to do when your metrics indicate your ads are getting stale.

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

[PDF Download] Troubleshooting Your Traffic Campaigns: What To Do When It’s Just Not Converting

 

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Apr 5, 2016

Facebook is implementing new elements that will enhance audience features, and give marketers even more specific targeting options within the Ad Platform. In Episode 39, the experts talk in detail about these five new features, why they’re excited about them, and how the updates should save you time, allow you to be even more specific in your targeting, and boost your ROI.

Look for Keith’s How-To Video on one of the brand new features in the podcast show notes.

IN THIS EPISODE YOU’LL LEARN:

  • The five new audience enhancements, how to implement them, and how they’ll make your Facebook Ads even more specific and relevant.
  • The steps to implement Facebook’s version of Periscope (<<Which you should be able to do from a Facebook page, even if you’re not verified).
  • An advanced feature for Lookalike Audiences (<<This will be a great way to scale out campaigns, and it can be done in one fell swoop).
  • How a new feature, which can be automated, will help increase the consumability of your video ads, even with the sound off!
  • New Custom Audience Features that will give a marketer advanced frequency options, time on site features, dynamic dates, and device specific custom audiences.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Dominate Web Media’s Video – How-to Do Facebook Live

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