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Perpetual Traffic

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Molly Pittman (DigitalStrategyBootCamps.com). The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11 and DigitalStrategyBootCamps.com. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
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Jul 19, 2016

What do you do when you’re generating leads and customers with Facebook campaigns, but the volume isn’t where you’d like it to be? You may be experiencing high traffic campaign cost, and/or low conversion volume. This is a problem everyone has, whether they’re just starting to advertise on Facebook or are spending thousands of dollars a day.

 

There are four ways to fix the high conversion cost, low conversion volume problem. This is the process the experts use when they run into this problem, and how they fix it.

 

IN THIS EPISODE YOU’LL LEARN:

  • What to check for if you’re getting the dreaded goose egg on a Facebook ad campaign (<< and the free, critical tool we use verify our Facebook Pixel).
  • The approach to optimize a campaign with a CTR low, and a high CPC.
  • What to do when everything looks good on the traffic end, but you’re still not getting any conversions.

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Power Editor

FB Pixel Helper

Customer Value Optimization

Episode 12: The Perfect Cold Traffic Ad: “Ad Scent,” the One-Two Punch, and the Guard Down Trick

Episode 37: The 5 Biggest Facebook Ad Campaign Mistakes

Episode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer

Episode 52: Results of 687 Facebook Ad Surveys (…And a Pep Talk from the PT Team!)

 

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Show Page Notes

 

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Jul 12, 2016

The experts are joined by Ryan Levesque, author of the national bestseller Ask. Ryan will outline how you can get ahead of the curve using the Ask Method, which eliminates the guess-work. This strategy is designed to figure out what your customers want to buy before they know what they want to buy themselves.

 

No matter what market you’re in, there’s a universal truth that everyone wants to be spoken to as an individual. There’s no one size fits all. In this episode, we’ll focus on finding the specific pain points, so you can talk to your market as individuals.

 

IN THIS EPISODE YOU’LL LEARN:

  • The four groups of people using the Ask Method (<< You might be one of them!).
  • The formula Ryan uses to predict, with reasonable accuracy, the cost to generate a cold email opt-in (<< Before you’ve built the Lead Magnet or the Core Offer).
  • Ryan’s single strategy to exponentially grow your email list.

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale

Episode 49: Boosted Posts: Microtargeting and Other Advanced Uses of Facebook’s “Easy Button”

Episode 52: Results of 687 Facebook Ad Surveys (…And a Pep Talk from the PT Team!)

A free training in the Ask Method and see how you might apply this strategy in your business.

 

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Show Page Notes

 

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Jul 5, 2016

In episode 52, and over the next several weeks, the experts will break down amazing data from surveys conducted by Dominate Web Media that will help marketers overcome some of the platform’s biggest challenges and frustrations.

 

The Perpetual Traffic team has analyzed 687 surveys and split the data into three segments with tactics that will help marketers drive more sales and traffic from their Facebook campaigns, whether the marketer is new to Facebook advertising, or spending $50 or more a day.

 

IN THIS EPISODE YOU’LL LEARN:

  • How you can conduct a survey even if you don’t have a mailing list (<< And how you can then monetize that survey).
  • A free resource that can help you come up with ad copy and good hooks for your offers.
  • The fastest way to gain momentum with Facebook advertising using Facebook’s “easy button.” (<< This is an effective strategy for those just getting started on the Facebook platform.)
  • How to approach scaling your campaign when you’re spending $10-$30 a day on Facebook.
  • How to scale horizontally and how often to increase your Facebook ad budget when you’re spending $50+ a day in Ads Manager.

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

TagCrowd

Episode 01: The Future of Paid Traffic

Episode 02: Acquiring Customers One Pixel At A Time

Episode 29: Tell Your Brand Story With These 4 Ad Types (…While Still Generating Sales)

Episode 30: Ad Targeting: A B2B & B2C Case Study

Episode 31: 3 Elements of a Successful Video Ad

Episode 32: 5-Step Facebook Video Ad Creation Process

Episode 34: 14 Elements of Persuasive Ad Copy

Episode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer

Episode 45: 5 Proven Facebook Offers that Convert

Episode 49: Boosted Posts: Microtargeting and Other Advanced Uses of Facebook’s “Easy Button”

 

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Show Page Notes

 

Thanks for listening!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Jun 28, 2016

The Perpetual Traffic experts are joined by Jennifer Sheahan, founder at The Social Guild, to discuss how you can build a thriving social media business. Social platforms are powerful traffic generators, but you have to know what to do and how to do them. Anybody can get Likes and engagement. But traffic, leads, and sales come when you follow a process, and that’s what we’re going to talk about today.  

 

IN THIS EPISODE YOU’LL LEARN:

  • The biggest mistake marketers make when it comes to leveraging social platforms to get more customers (<< And the “social circuit” you can implement to correct this mistake).
  • Jennifer Sheahan’s approach to finding an avatar’s pain points.
  • Case Studies on Jennifer’s work on Chloe Smith’s election to the House of Commons, and President Barack Obama’s 2012 reelection, and how entrepreneurs and small business owners can apply the same winning strategy.

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Hootsuite

Leela Cosgrove Website

Leela Cosgrove Facebook

Canva

Post Promoter Pro

Social  Media  Success  Check

A look at how Jennifer Sheahan schedules content:

A look at how Jennifer Sheahan schedules content: 

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Show Page Notes

 

Thanks for listening!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Jun 21, 2016

Today’s episode of Perpetual Traffic is a special occasion -- we’ve reached our 50th episode! As a thank you to our subscribers, we're offering a chance to win a free hour-long consultation with the Perpetual Traffic experts. This free consultation will take a deep examination of your business, campaigns, offers, and ads -- with the goal of seeing how we can help you scale your business and take it to the next level.

 

Listen to the episode to learn how you can win the consultation.

 

In this episode Frank Kern, creator of Behavioral Dynamic Response, once again joins Keith, Ralph, and Molly, this time to reveal his strategy on Facebook Live, and how it's helping him generate both sales and goodwill.

 

IN THIS EPISODE YOU’LL LEARN:

  • What Facebook Live has in common with TV binge watching.
  • Frank Kern's Facebook Live structure, and how he generated $13,052 in sales with two Facebook Live shows.
  • The equipment Frank uses for his Facebook Live shows (<< Hint: You can get started for under $30).
  • What tactic Frank is seeing the most results from.
  • The key to converting with Facebook Live.

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 14: Frank Kern on Selling High-Dollar Products and Services with Paid Traffic Campaigns

Wicked Reports

Fix Your Funnel

 

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Show Page Notes

 

Thanks for listening!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Jun 14, 2016

Dennis Yu, Chief Technology Officer at BlitzMetrics, joins the Perpetual Traffic experts to discuss why keeping it simple on Facebook can go a long way for your business. We’re going to talk about boosting posts, and why they are your bread and butter. Boosted posts work for B2B, for small businesses, for entrepreneurs, for freelancers, for consultants, and marketers on a small budget.

For anyone that’s ever thought they don’t have the tools, or the audience, or the resources to advertise on Facebook, this is the episode that will help you get started.

 

IN THIS EPISODE YOU’LL LEARN:

  • The advantage of boosting a post before you build a campaign in Facebook Ads Manager.
  • How to know when to boost a post and when to turn a boosted post into a campaign.
  • How boosting a post can help you find your content "unicorn."
  • What Facebook ads and speaking on stage have in common, and how this will ultimately make people come to you.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Resources from Dennis

Episode 29: Tell Your Brand Story With These 4 Ad Types (…While Still Generating Sales)

Episode 36: What is Facebook’s ‘Relevance Score’? (…and other questions!)

Episode 42: 2 Facebook Campaign Metrics that Drive ROI

 

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Show Page Notes

 

Thanks for listening!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Jun 7, 2016

Join the Perpetual Traffic experts as they answer 6 questions in Q&A fashion. Get the answers to questions like: the best way to use Facebook to generate first time appointments for your business; how to reduce cost per conversion on Facebook; the best Facebook objective for you to use.

 

IN THIS EPISODE YOU’LL LEARN:

  • The critical factor you need to put into practice with your lead ads to ensure your leads don’t go cold (<< This is a must for both big and local businesses alike).
  • The strategy that gives you more control over your cost per lead and your cost per acquisition in the Facebook ad platform.
  • The three different ways to keep your Facebook campaign structure tight.
  • The question you really need to ask yourself about your retargeting audience sources (<< Answering this can make it easier to come up with your strategies).

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 02: Acquiring Customers One Pixel At A Time

Episode 29: Tell Your Brand Story With These 4 Ad Types (…While Still Generating Sales)

Episode 31: 3 Elements of a Successful Video Ad

Episode 32: 5-Step Facebook Video Ad Creation Process

Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale

Episode 34: 14 Elements of Persuasive Ad Copy

Episode 41: 9 Ways to Increase Landing Page Conversion Rate

Episode 42: 2 Facebook Campaign Metrics that Drive ROI

Episode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer

Episode 45: 5 Proven Facebook Offers that Convert

Episode 47: Facebook’s New Conversion Pixel: What You Need to Know

 

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Show Page Notes

 

Thanks for listening!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

 

 

May 31, 2016

Andrew Tweito, CEO of FunnelBoom, joins the experts to answer questions about everything you need to know regarding the “new” Facebook conversion pixel, so you can implement the pixel and track your conversions correctly.

 

IN THIS EPISODE YOU’LL LEARN:

·   The answers to 13 of the biggest questions we get from marketers on the conversion pixel (<< Including: Why Facebook changed their pixel, and what are the differences between the old pixel and the new?).

·   How to use the pixel to optimize leads, while giving Facebook more information about who they should serve your ad to next.

·   The little thing that can trip up your conversion tracking, and how you can be mindful of this.

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

FunnelBoom Training Resources

Facebook’s New Conversion Pixel: Pain-Free Migration & Set Up: Andrew Tweito’s blog post for DigitalMarketer

Episode 46: 3 Facebook Changes Marketers Need to Know

 

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Show Page Notes

 

Thanks for listening!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note in the comment section below.

May 24, 2016

Join the experts as they discuss 3 recent Facebook changes, what you need to know about them, and how you can use them in your business properly.

If you’re running Facebook ads, you need this information to get ahead of the game.

 

IN THIS EPISODE YOU’LL LEARN:

  • How the new daily budget will allow Facebook to better optimize your ads.
  • How the 6th custom audience option will give you more insight into the customer journey, and will allow you to further segment people (<< There’s so many ways to utilize this feature!).
  • The new framework for objectives that will allow you to dial in your advertising more effectively.

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 01: The Future of Paid Traffic

Episode 02: Acquiring Customers One Pixel At A Time

Episode 03: Facebook Video Ad Game Plan

Episode 39: 5 Cutting Edge Facebook Ad Updates

Episode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer

 

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Show Page Notes

 

Thanks for listening!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note in the comment section below.

May 17, 2016

The Perpetual Traffic experts reveal the “secret sauce” to 5 proven Facebook offers that work, and how you can implement each offer. Done right, these offers make your product or service the next logical step to the customer.

The 5 offers work across the board, no matter your industry, your product, or your price point – and people that are unaware of your brand respond to these strategies.

 

IN THIS EPISODE YOU’LL LEARN:

·      The messaging that works best with each prospective offer.

·      The offer you can apply to give prospects little victories and move them to the next step.

·      The approach that lets you give value and build a relationship with a lead, as you seamlessly transition to your offer (<< This approach works well for products/services over $100).

·      The 4-Step strategy that will help you get attention and demonstrate why your product is the solution (<< Without being manipulative).

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

GoToMeeting

WebEx

Zoom

Google Hangouts

StealthSeminar

Episode 14: Frank Kern on Selling High-Dollar Products and Services with Paid Traffic Campaigns

Episode 28: 7 Ways to Grow Local Businesses Using Paid Traffic

Episode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer

Episode 44: Amy Porterfield on Launching Products with Facebook Ads

 

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Show Page Notes

 

Thanks for listening!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note in the comment section below.

May 10, 2016

Amy Porterfield is one of the most successful (and generous) entrepreneurs in the digital marketing industry.  She’s an excellent example of a marketing trainer that has built a loyal following with:

  • Extremely valuable content
  • Superior marketing

In this episode of Perpetual Traffic, Amy explains how she launches products using a combination of content and Facebook ads.

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Show Page Notes

May 3, 2016

Ryan Deiss, co-founder and CEO of DigitalMarketer, and the Perpetual Traffic crew break down how to create an offer that people actually want to buy. 

Follow the 4-Step process to get the biggest leverage points to turn a losing campaign into a winning campaign – without being the Don Draper of copy writing or having to change your bidding or targeting.

 

IN THIS EPISODE YOU’LL LEARN:

·    The 8 ways to map the sequence of your offer, so you can make the appropriate offer at the appropriate time (<< Because it does hurt to ask for the sale if you do it at the wrong time).

·    The one question you need to answer to produce a killer message.

·    How to build little wins into your offer, so you can lock down repeated sales and brand advocacy.

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale

Episode 40: 4 Facebook Metrics Critical to Your Success

Episode 41: 9 Ways to Increase Landing Page Conversion Rate

Episode 42: 2 Facebook Campaign Metrics that Drive ROI

 

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Show Page Notes

 

Thanks for Listening!

Apr 26, 2016

In this episode, our experts explain how you can increase your relevance score and click-through-rate on the Facebook platform. Using these metrics correctly will have a lasting impact on your campaign’s ROI – both in the short-term and the long-term.

Gain better understanding and control of your Facebook ads following these simple strategies, and Facebook will reward you with better impressions and cheaper clicks.

 

IN THIS EPISODE YOU’LL LEARN:

  • How to lower your cost-per-click by increasing relevance score and click-through-rate.
  • The simple (but rarely used) rule of thumb that can indicate if your ad is going to work in the long-run (<<This will have a game changing impact on your ROI).
  • How to use these 2 metrics to make the necessary changes to your campaign (<<Getting you closer to your ROI goal).
  • The “Share to Like” Ratio that measures the success of your ad campaigns.

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 3: Facebook Video Ad Game Plan

Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale

Episode 34: 14 Elements of Persuasive Ad Copy

Episode 37: The 5 Biggest Facebook Ad Campaign Mistakes

Episode 40: 4 Facebook Metrics Critical to Your Success

Episode 41: 9 Ways to Increase Landing Page Conversion Rate

 

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Show Page Notes

Thanks for Listening!

Apr 19, 2016

Welcoming Justin Rondeau to the Perpetual Traffic podcast, today we’re sharing the 9 simple tactics you can implement on your landing page to increase conversion rates without adding additional ad spend to your ad campaign.

These 9 tactics are the small hinges that swing big doors.

 

IN THIS EPISODE YOU’LL LEARN:

  • The conversion tactic that applies to ALL online businesses (<< It’s also one of the most overlooked factors impacting your conversion rate).
  • What to do when your Call-to-Action is in the Dead Zone.
  • How to set up “Personalized Content” (<<Implementing this raised our conversion rates by 58% almost immediately).
  • The crucial 4-Foot Test and 5-Second Test Justin uses to evaluate every landing page he optimizes.

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Google Analytics

GlobalDots eCommerce Conversion Revenue Loss Calculator

Hotjar

CrazyEgg

UsabilityHub 5-Second Test

[Landing Page Optimization] How to Score Your Landing Page

[DOWNLOAD] The 9-Point Google Compliant Landing Page Checklist

Episode 18: Preventing Facebook Ad Account Shut Down

Episode 33: The Ad Grid

Episode 40: 4 Facebook Metrics Critical to Your Success

 

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Show Page Notes

 

Thanks for Listening!

Apr 12, 2016

There are 4 metrics the experts use everyday to measure the success of their Facebook campaigns. In this episode, we’ll discuss how to use the metrics, and where to find them in the Facebook Ad Platform. The metrics will help you troubleshoot your Facebook campaigns, scale up and make improvements, and help you plan for the future.

 

For all of you questioning how to track the success of your Facebook campaign, or wondering what these numbers mean – we have the answers ready for you.

 

IN THIS EPISODE YOU’LL LEARN:

  • The most important metric you should be tracking (<< And different ways to break it down).
  • How to diagnose and improve an underperforming campaign.
  • The single metric that can take a good campaign to great.
  • Why pursuing the cheap lead, or the cheap click, is a false god (<< Most advertisers fall into this trap).
  • What to do when your metrics indicate your ads are getting stale.

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

[PDF Download] Troubleshooting Your Traffic Campaigns: What To Do When It’s Just Not Converting

 

Thanks for Listening!

 

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Show Page Notes

Apr 5, 2016

Facebook is implementing new elements that will enhance audience features, and give marketers even more specific targeting options within the Ad Platform. In Episode 39, the experts talk in detail about these five new features, why they’re excited about them, and how the updates should save you time, allow you to be even more specific in your targeting, and boost your ROI.

Look for Keith’s How-To Video on one of the brand new features in the podcast show notes.

IN THIS EPISODE YOU’LL LEARN:

  • The five new audience enhancements, how to implement them, and how they’ll make your Facebook Ads even more specific and relevant.
  • The steps to implement Facebook’s version of Periscope (<<Which you should be able to do from a Facebook page, even if you’re not verified).
  • An advanced feature for Lookalike Audiences (<<This will be a great way to scale out campaigns, and it can be done in one fell swoop).
  • How a new feature, which can be automated, will help increase the consumability of your video ads, even with the sound off!
  • New Custom Audience Features that will give a marketer advanced frequency options, time on site features, dynamic dates, and device specific custom audiences.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Dominate Web Media’s Video – How-to Do Facebook Live

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Show Page Notes

Mar 29, 2016

In Episode 38 of Perpetual Traffic, you’ll get the exact 4-step strategy we used to launch our podcast. We’re sharing how we got started, the mistakes we made, and how we’ve made it to 430,000 downloads – that’s about 11,000 downloads for each episode! 

Download the slides in the podcast notes and follow along – you’ll find examples of how we continue to generate buzz for the podcast in Slides 46 and 47. 

IN THIS EPISODE YOU’LL LEARN: 

  • The 4-Step process that launched Perpetual Traffic to #1 in the iTunes business category (<< This process got immediate results – as in we saw the #1 spot on day one of launch)!
  • How to keep and grow your rankings after the initial eight weeks (<< If you want your podcast to have a long and fruitful life, this is a necessary step).
  • The power of using “Breadcrumbs”, references and miniseries podcasts.
  • How to set up pillar episodes for your podcast (<< This will be the foundation of your podcast).
  • How to create a diversified distribution schedule that will avoid download peaks and valleys, while delivering the consistency iTunes wants.

 LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

BuzzSumo

Google Keyword Planner

LeadPages – Podcast Landing Page Template

Molly’s Traffic & Conversion Summit 2016 slides

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Show page notes

Mar 22, 2016

In episode 37, the Perpetual Traffic experts are sharing the biggest mistakes they see people making while running paid traffic… and their solutions for not falling into the same traps.

If you’re running traffic on Facebook and want to see better results, and more return on your Facebook advertising — you need to make sure you’re not committing any of these mistakes. And if you are — fix them using the experts’ suggestions.

IN THIS EPISODE YOU’LL LEARN:

  • How people are falling flat while optimizing and scaling their ads (<< This is the biggest mistake Molly sees advertisers making).
  • The biggest mistake most advertisers are making when it comes to their targeting (<< and the sweet spot you’ll want your target audience to fall into)
  • The Facebook targeting option that will get you better results, and better targeted results for your ads.
  • How your campaign objective should be used to give your ads a long and fruitful life.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale

Facebook Flex Targeting: Now You Can Have Your Cake AND-OR Eat It Too

Episode 08: Ad Targeting: Put Your Offer In Front of the Right People

 

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Show Page Notes

Mar 15, 2016

This week Perpetual Traffic hit another milestone — 400,000 downloads. Wow, thank you! It’s you — the listeners — that have gotten us to this mark, and we hope you’ve all gotten enormous value from every episode. This bring us to our episode this week…

 

In this episode, Molly, Keith, and Ralph answer questions sourced straight from the listeners. Members of DM Engage [https://www.facebook.com/groups/263136813871324/] and Facebook Ads University [https://www.facebook.com/groups/168133273395228/] posted their questions and upvoted popular topics for the experts to answer, explain, and share their experiences on.

 

IN THIS EPISODE YOU’LL LEARN:

 

  • What does the Facebook Feedback Score really mean? (…And how does it work with the Facebook Relevance Score?)
  • How to “Kiss” your campaign goals (<< You can use Ralph’s strategy on all your campaigns).
  • The message match and Relevance Score information you need to know.
  • Is there a specific time period you should use ad creatives for? (<< Should you wait until your ads are fatigued or follow trends?)
  • How to use Facebook’s platform to make your campaign goals easier (<< Have you been trying to game the system?).

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

 

Thanks for Listening!

 

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Show Page Notes

Mar 8, 2016

This week the experts are joined by Kim Walsh-Phillips to share how offline businesses can harness the power of Facebook advertising. If you have a product or a service and you’re not on Facebook, you have to start considering it as a viable platform, not only just for direct response, but for brand, ROI and more.

Look for Kim’s downloadable slides in the podcast notes (digitalmarketer.com/podcast) to see the exact ads used in the B2B case studies she shares, as well as the campaign blueprint discussed in the episode.


IN THIS EPISODE YOU’LL LEARN:

    •    The biggest misconception in B2B advertising (<< you may be guilty of this yourself).

    •    
    •    How to capture a qualified lead and put them into your marketing campaign so you can turn them into a sale. (Are you making the most of your first entry point?)

    •    
    •    When and how to deploy the “ACE” campaign to your prospects over Facebook ( << Kim uses this in all local and offline business campaigns).


LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

    •    Episode 28: 7 Ways to Grow Local Businesses Using Paid Traffic

    •    Kim’s Show Slides - Ad campaigns and blueprint included

    •    Elite Digital Group

    •    Free chapter of “No BS Guide to Direct Response Social Media Marketing”

    •    Facebook Sales Strategies podcast



Thanks for Listening!




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Show Page Notes

Mar 1, 2016

Learn to write ad copy that converts without going through an extensive copywriting course.  Ralph Burns shares 14 super simple tips that will get you started writing your ad copy.  

Look for the downloadable document in the podcast notes (digitalmarketer.com/podcast) that you can tack to the wall next to your workstation.  Use it the next time you face the dreaded blank screen.


IN THIS EPISODE YOU’LL LEARN:

    •    How to make your ad copy stand out even though you can’t change the font size, use bold, italics and underlining.

    •    The “Homer not Hawking” ad copy targeting principle (You learned all the words you need to write high-performing ad copy in elementary school)

    •    The most effective word to use in your ad copy (and when you shouldn’t use it)

    •    When to use Facebook Call-To-Action Buttons, “long ass copy” and a secondary calls-to-action in the URL field. 


Plus… you’ll hear a blooper reel from Perpetual Traffic’s audio editor, Darren Clarke.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

    •    14 Elements of Persuasive Ad Copy Document [Need the link to this from Ralph]

    •    Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale [http://www.digitalmarketer.com/podcast/the-ad-grid/]

    •    We Analyzed 37,259 Facebook Ads and Here’s What We Learned by AdEspresso [https://adespresso.com/academy/blog/we-analyzed-37259-facebook-ads-and-heres-what-we-learned/]

    •    Facebook Advertising Policies [https://www.facebook.com/policies/ads/]




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Show Page Notes

Feb 23, 2016

Fresh off of Traffic & Conversion Summit 2016, Molly is sharing her 7-step system for campaign and marketing strategy creation.

In this episode, Molly and Keith will walk through her T&C presentation and how she’s created and utilized this system within DigitalMarketer’s own strategy.

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Show Page Notes

 

IN THIS EPISODE YOU’LL LEARN:

    •    How to stop creating “one hit wonder” campaigns across ad platforms (in order to achieve scaling and a successful customer journey).

    •    Creating your market and message match (<< you wouldn’t speak to your mother the same way you’d speak to your boss).

    •    The method to 20x your success rate using the 7-step system.



LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

    •    Traffic & Conversion 2016 Closing Video

    •    Molly’s Traffic & Conversion 2016 Presentation Slides 



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Feb 16, 2016

Want to know how to create a Facebook Video Ad like a pro?  Keith, Molly and Ralph are back with Part 2 of this series on video advertising.  

 

In this episode, Keith and the Perpetual Traffic crew will walk you through the five steps of success video ad creation on Facebook.

 

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Show Page Notes

 

IN THIS EPISODE YOU’LL LEARN:

 

  • Which objective to choose when setting up your Facebook Video Ad (HINT:  It isn’t ‘Video Views’.)
  • How many ad sets you should create?  Should you use long copy or short?  And where should you start?
  • The metrics you should be monitoring so you can adjust your video ads for optimal performance.

 

Plus… a bonus addition tacked on by Keith that gives you access to a Facebook Video Ad that is enjoying immediate success.

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

  • Keith’s 9-Minute Video + Long Copy Ad [Need to get this from Keith]
  • EP 31: 3 Elements of a Successful Video Ad [http://www.digitalmarketer.com/podcast/video-ad-elements/]
  • Plus This - An Infusionsoft Add-On for Facebook Ads and more. [ http://www.plusthis.com/]



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Feb 9, 2016

Want to create video ads that convert?  While the content of your video ad can vary widely, there are three elements you must include in every video ad.  

Use these video ads on Facebook, YouTube or even on local television.  Video ads are hot and the Perpetual Traffic pros will show you how to put them to work in your business.



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Show Page Notes

Feb 2, 2016

On this episode of the Perpetual Traffic podcast, the PT experts will walk through two examples of ad targeting in action.  Whether you’re selling business to consumer or business to business — you’ll learn to find and place your ads in front of hungry prospects.


Also, we’ve just crossed 300,000 downloads on iTunes.  Thank you to all of our Perpetual Traffic listeners!  

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Show Page Notes

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