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Perpetual Traffic

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Molly Pittman (DigitalStrategyBootCamps.com). The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11 and DigitalStrategyBootCamps.com. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
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Mar 16, 2017

Listen as the Perpetual Traffic crew, along with Mike Rhodes and Tom Breeze, share five killer traffic campaigns at Traffic & Conversion Summit 2017. Download the presentation slides in the resource section below and follow along as each expert presents a traffic campaign that you can deploy in your business today!

IN THIS EPISODE YOU’LL LEARN:

  • What the Choose Your Own Adventure books can teach you about YouTube ads.
  • The Google shopping ads campaign that generated 77,589 impressions with a click-through rate of 43.11% (« and how you can use this strategy in your business).
  • How DigitalMarketer was able to reach a new market and acquire 12,006 leads in the process.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Slide Deck of 5 Killer Traffic Campaigns to Swipe and Deploy in Your Business

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Show Page Notes

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Mar 7, 2017

What’s the first thing the experts do when they devise the overall game plan of a paid campaign? They follow this 3-step strategy. Join the experts as they detail the process that will help your ads reach your perfect audience.

Also, listen to learn how you can enter to win a full-day marketing strategy consultation with Molly Pittman and Ryan Deiss and support a good cause to boot!

IN THIS EPISODE YOU’LL LEARN:

  • The biggest mistake you can make when launching your paid traffic campaign (« and what you can do to avoid it).
  • The factor that should always determine who you target.
  • The four audiences to launch your campaign with so you can generate momentum.
  • The one thing all successful, new campaigns have in common.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Win a full-day marketing strategy session with Molly and Ryan and help a loving father regain the use of his legs
Episode 60: All I Really Need to Know About Paid Traffic I Learned at a Kid’s Birthday Party
Episode 82: The Death of Organic Social Media with Mike Stelzner

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Show Page Notes

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

 

Feb 28, 2017

Learn the 5-step framework that will give you the most upside potential with every new campaign you launch and help you generate more customers. Once you understand this concept, you can win in any market because the framework works on any platform and in any market.

IN THIS EPISODE YOU’LL LEARN:

  • The 5-step process that will move people from unaware of the problem to desiring your solution (« i.e. buying your product/service).
  • How to connect with people who are unaware of the problem or the solution.
  • The hook and ad copy Keith used to generate 217 shares and reach 200,668 people on Facebook (« this will make people open to your marketing message and move people through the steps to a conversion).

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Keith’s UPSYD Slides
Episode 01: The Future of Paid Traffic
Episode 02: Acquiring Customers One Pixel At A Time
Episode 03: Facebook Video Ad Game Plan
Episode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer
Episode 67: The Proven 3-Step Formula to Transform Your Business with Video Ads [Part 1]
Episode 84: Ryan Deiss: 7 Questions I Ask Myself Before I Finish Writing Ad Copy
Episode 85: 6 Elements of a High Converting Ad Creative

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Show Page Notes

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Feb 21, 2017

How do you create compelling visuals for your ads?

Listen as Molly details the six foundational elements of ad creatives that convert — including even one of these elements in every creative you make will help your ad succeed. Then, Molly goes over the Ad Design Checklist (« that you can swipe for free in the resource section) DigitalMarketer uses to create the concepts for all their marketing visuals.

IN THIS EPISODE YOU’LL LEARN:

  • The element your ad creative must contain to have a successful campaign.
  • What to do if you’re not a visual person or overly creative and the free research tool you can use to overcome that so you can convey your marketing message through visuals.
  • The 6-Step checklist DigitalMarketer uses to design powerful Facebook ads (« Find it in the resource section below).
  • Tips and tools you can use to create strong visuals, even if you don’t have a graphic designer.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Big Magic
Episode 41: 9 Ways to Increase Landing Page Conversion Rate
Episode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer
Episode 84: Ryan Deiss: 7 Questions I Ask Myself Before I Finish Writing Ad Copy
Facebook Ad Example Slide Deck
Molly’s example document she gives to DM’s graphic designer
[DOWNLOAD] Use This 6-Point Facebook Ad Design Checklist Before Launching Your Next Campaign (…and draw inspiration from 20 critiqued ads!)
Facebook Ad Design Checklist
Dreamstime

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Show Page Notes

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Feb 14, 2017

Ryan Deiss joins the experts to share the seven questions he asks himself when writing copy, which helps make his ads, emails, and sales copy more effective. Listen to learn how answering even just one of the seven questions can make your ad copy more deliberate, more powerful, and more likely to generate conversions.

IN THIS EPISODE YOU’LL LEARN:

  • How you can draw your prospects’ focused attention.
  • What hit songs and effective sales copy have in common (« And how you can quickly use this approach).
  • How answering two questions can grab attention and help create the emotion that will trigger a sale. (« Hint: They’re Questions 4 and 5).
  • The “Portal Strategy” that makes prospects more open to your message.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Influence by Robert B. Cialdini
Pre-Suasion by Robert B. Cialdini
Wizard of Ads by Roy H Williams
Ogilvy on Advertising by David Ogilvy

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Show Page Notes

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Feb 7, 2017

Thinking of crowdfunding? Learn how you can generate more pledges and run a successful campaign from Zach Smith and Thomas Alvord, founders of Funded Today, who’ve raised over $100,000,000 across different Kickstarter and Indiegogo projects. Zach and Thomas detail to the experts the hooks, strategies, and ads they use to successfully fund a campaign, along with how crowdfunding can validate if you have a good product or not.

IN THIS EPISODE YOU’LL LEARN:

  • The businesses and products crowdfunding is good for and why people should think about crowdfunding (« and the products that shouldn’t).
  • Why conversion rate means nothing for crowdfunding and the metric that truly denotes your campaign’s success.
  • The Triple F Strategy that will help you launch and give your campaign momentum.
  • The two profitable paid traffic channels and the “Holy Grail” for crowdsourcing.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Indiegogo
Kickstarter

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Show Page Notes

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Jan 31, 2017

The founder and CEO of Social Media Examiner, Mike Stelzner, explains to the experts why organic social media is dead and details the medium and a new philosophy you can leverage to develop a loyal community who can positively impact your bottom line.

IN THIS EPISODE YOU’LL LEARN:

  • The surprising percentage of social media traffic that visits Social Media Examiner.
  • The community development “superpower” that helps you generate super fans.
  • The key to going Live on Facebook (« It may not be what you were expecting).
  • The innovative strategy Mike uses to repurpose his podcast to generate more exposure that you can use, too.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 50: How Frank Kern Generates Sales and Goodwill with Facebook Live
Episode 81: How Laura Roeder Grew MeetEdgar to 7,000+ Users
Social Media Examiner Live Show
Social Examiner Facebook Video Archives
Social Media Marketing World
Huzza

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Show Page Notes

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Jan 24, 2017

Special guest Laura Roeder, founder of MeetEdgar, joins the experts to detail the strategies that grew MeetEdgar to over 7,000 customers—without venture capitalists. Laura, Molly, Keith, and Ralph discuss the funnels and acquisition tactics that are driving MeetEdgar’s success, along with how they’re reducing customer churn. Listen and learn how you can apply these same strategies in your own company.

IN THIS EPISODE YOU’LL LEARN:

  • The “catch-all” strategy inspired by MeetEdgar that is generating 500-700 opt-ins a week for DigitalMarketer (« that you can apply to your website, too).
  • The three strategies MeetEdgar uses to generate leads and move them through the Customer Journey towards a conversion (« use this as inspiration within your own company).
  • The messaging and hook MeetEdgar uses to connect with people who aren’t aware of their product.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
MeetEdgar
Episode 78: 8 Digital Marketing Predictions for 2017: Facebook Messenger Ads, Ad Load, and Brand Personality

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Jan 17, 2017

This is something you can’t ignore.

Listen and follow along with Molly’s slides to learn how DigitalMarketer has been using Facebook Messenger Ads, so you can not only stay on the cutting edge, but also come up with a unique strategy to connect with your audience, reach new people, and really stand out in today’s environment.

The companies who figure out Messenger ads and use them in their Customer Journey are going to win.

IN THIS EPISODE YOU’LL LEARN:

  • The two types of Facebook Messenger ads and their specifics so you can set up your own (« Follow along with the slides to set up each ad).
  • How to use Messenger to create personalization and overcome objections people may have about buying your product or service.
  • The easy, inexpensive tool DigitalMarketer is using to build subscribers (« And has helped generate a 67.08%-89.87% open rate with Facebook Messenger).
  • How to take advantage of Messenger even if you’re not buying ads on Facebook.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 72: How DigitalMarketer Generated 500% ROI in 3 Days Using Facebook Messenger
Episode 78: 8 Digital Marketing Predictions for 2017: Facebook Messenger Ads, Ad Load, and Brand Personality
ManyChat
Molly’s Slides

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Show Page Notes

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Jan 10, 2017

Join the experts as they detail three proven traffic methods they’ve seen work and have used in their own businesses; the psychology behind these tactics is universal and can be applied to any business, no matter your industry. Molly, Keith, and Ralph set foundational guidelines to make sure the way you sell your product or service via Facebook ads is efficient and effective.

IN THIS EPISODE YOU’LL LEARN:

  • The low-risk way to build trust and goodwill with your audience while simultaneously growing your audience base (« Hint: You can do this for as little as $1/day).
  • How thinking backwards can help you better understand your customer and ultimately lead to creating an offer that will resonate with your audience.
  • How to “Trojan Horse” your offer so leads are ready to buy by the time they click.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 01: The Future of Paid Traffic
Episode 02: Acquiring Customers One Pixel At A Time
Episode 78: 8 Digital Marketing Predictions for 2017: Facebook Messenger Ads, Ad Load, and Brand Personality

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Show Page Notes

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Jan 3, 2017

How will digital marketing evolve in 2017? The experts make eight predictions and detail what they’re paying attention to in the new year. Listen so you can stay ahead of the trends and change your traffic strategy accordingly. 

IN THIS EPISODE YOU’LL LEARN:

  • How the “Me” and the “We” cycles affect your business and how you can leverage it to your advantage.
  • How you can build your brand’s personality, which will make your paid traffic more profitable.
  • Dominate Web Media’s approach to the overcrowding of Facebook advertising and Ralph’s advice for dealing with ad load.  

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 02: Acquiring Customers One Pixel At A Time

Episode 03: Facebook Video Ad Game Plan

Episode 56: How DollarBeardClub.com Generated 100 Million Video Views in 13 Months

Episode 72: How DigitalMarketer Generated 500% ROI in 3 Days Using Facebook Messenger

Episode 77: 7 Biggest Traffic Takeaways from 2016

Dominate Web Media’s Facebook Ads Specialist Certification

Pendulum: How Past Generations Shape Our Present and Predict Our Future by Roy H. Willimas and Michael R. Drew

The New Definition of Branding (And 4 more ways digital marketing will evolve in 2016)

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Dec 28, 2016

The Perpetual Traffic team shares their 7 biggest traffic takeaways from 2016. From the slew of new products and features that Facebook launched to our favorite episode of the year, this one is packed full of great reminders (and brand new takeaways) to round your year out just right. Thank you so much for joining us on this journey and we look forward to providing more value for you in 2017.

IN THIS EPISODE YOU’LL LEARN:

  • How we can to terms with (and actually ended up loving) the “new” Facebook pixel in 2016.
  • What percentage of DigitalMarketer’s traffic is now coming from mobile (versus 2015) and what this means for your business.
  • Brand new updates on the Facebook messenger platform and how our strategy has evolved since Episode 72.
  • Updates on Facebook products like Facebook live, Instagram advertising, and video ads.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 72: How DigitalMarketer Generated 500% ROI Using Facebook Messenger
Episode 67: The Proven 3-Step Formula to Transform Your Business with Video Ads [Part 1]
Episode 68: 3 Elements of High-Converting Video Ads [Part 2]
Episode 73: 3 Ways to Use the Facebook Pixel to Create Higher Converting Campaigns
Episode 55: 5 New & Very Important Changes to the Facebook Platform
Episode 50: How Frank Kern Generates Sales & Goodwill with Facebook Live

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Show Page Notes

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Dec 20, 2016

Chris Mattock, CEO of FlowMotion Agency, joins the experts to detail how boosting posts in Facebook has been “game-changing.” Listen to learn the strategy and the targeting they use to vet and test posts before they become Facebook campaigns, so you can gain momentum to scale your campaigns, build-up your fanbase, and generate more customers.

IN THIS EPISODE YOU’LL LEARN:

  • What DJing and Facebook ads have in common and how this simple analogy can help you keep your audience engaged.
  • How FlowMotion Agency is using Facebook boosted PPE posts to generate conversions at a fraction of the cost of the Website Conversion Objective.
  • The 3-Part process FlowMotion Agency uses to create a Facebook ad with a high relevance score (« and how you can apply it to your strategy).
  • The audience size FlowMotion Agency targets to keep cost per acquisition (CPA) low.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 49: Boosted Posts: Microtargeting and Other Advanced Uses of Facebook’s “Easy Button”

Episode 51: How to Generate Traffic, Leads, and Sales with Social Media

Episode 67: The Proven 3-Step Formula to Transform Your Business with Video Ads [Part 1]

Episode 68: 3 Elements of High-Converting Video Ads [Part 2]

Episode 69: How to Structure a High-Converting Facebook Campaign

Episode 71: The Michigan Method: A Strategy for Scaling Ad Campaigns

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Show Page Notes

 

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Dec 13, 2016

In case study fashion, the experts examine how Facebook ads played a pivotal role in the 2016 election. Listen to learn how the tactics used in the bid for the White House are directly applicable to all brands, and how you can use Facebook ads to gain “votes” for people to read your content, opt-in to your Lead Magnet, or buy your product.

IN THIS EPISODE YOU’LL LEARN:

  • The Facebook advertising strategy that impacted and informed voters and ultimately led to over $250 million in fundraising.
  • How the 80/20 principle was used to change the course of the election and how it can be applied in your campaigns.
  • The capability Facebook lends to advertisers that had a profound effect on the election and how every business, no matter the industry or budget, can do the same.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Dominate Web Media’s Facebook Ads Specialist Certification

Episode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer

Episode 72: How DigitalMarketer Generated 500% ROI in 3 Days Using Facebook Messenger

Episode 74: $30k in 3 Months with Push Notifications

Inside the Trump Bunker, With Days to Go

How the Trump Campaign Built an Identity Database and Used Facebook Ads to Win the Election

Here’s How Facebook Actually Won Trump the Presidency

The 80/20 Rule in Business

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Dec 6, 2016

The Perpetual Traffic experts are joined by Lindsay Marder, Managing Editor at DigitalMarketer, to detail how DigitalMarketer is using push notifications to diversify their traffic, engage with their audience, and ultimately generate a 15%-20% click rate on Lead Magnet push notifications that have led to a 38% conversion rate.

 

Push notifications are something you can implement as soon as you’re done listening to this episode. It’s that easy. And if you’re already using them, listen for some quick improvements you can implement to your push notification campaigns.

 

IN THIS EPISODE YOU’LL LEARN:

  • About the copy, images, and the calendar schedule that is driving DM’s push notification success, so you can do the same.
  • How you can use push notifications to immediately notify your subscribers («This is highly effective for time-sensitive items like flash sales).
  • How push notifications allow you to circumvent social media hang-ups like waiting for an ad to be approved or hoping that your update doesn’t get lost in a sea of notifications.
  • Why you should install your push notifications today, even if you’re not planning on sending out notifications straight away.

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 72: How DigitalMarketer Generated 500% ROI in 3 Days Using Facebook Messenger

PushCrew

Dominate Web Media’s Facebook Ads Specialist Certification

 

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Show Page Notes

 

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Nov 29, 2016

Are you confused or frustrated by the Facebook pixel?

 

The experts will simplify things and explain the three ways they use the Facebook pixel without any “scary” code talk. Join the PT crew as they demystify the Facebook pixel and explain how you can use it to track, retarget, and optimize your campaigns.

 

IN THIS EPISODE YOU’LL LEARN:

  • The most important parts of the Facebook pixel so you can master them and put your campaigns on the path to success.
  • The easiest way to use the “new” pixel for tracking, and how you can set it up. 
  • How telling Facebook what you want will give you important data for scaling your campaign AND will help Facebook show your ad to people who are most likely to opt-in.
  • The six ways you can retarget people on Facebook, and how you can use this to create lookalike audiences as you scale.

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 47: Facebook’s New Conversion Pixel: What You Need to Know

How to Use Facebook Advertising Pixels to Create High Converting Ad Campaigns

 

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Show Page Notes

 

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Nov 22, 2016

500% ROI from Facebook Messenger?! This is big.

Listen as Molly details how DigitalMarketer used the new Facebook Ad Messenger Placement to start over 300 conversations with their fans and customers, which led to a 500% ROI in just three days! Discover how this strategy is applicable to any business advertising on Facebook.

IN THIS EPISODE YOU’LL LEARN:

  • How to create the same Messenger ad DigitalMarketer used, which quickly led to 500% ROI.
  • How you can use Messenger ads to have your leads initiate the conversation with your business.
  • Learn how DigitalMarketer is using this powerful tool to speed up the Customer Journey, answer people’s questions, and close deals (« so you can do the same!).

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

ManyChat

The link DigitalMarketer uses in their Facebook ads to send users to Messenger (think Molly’s T&C example): m.me/digitalmarketer

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Show Page Notes

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Nov 15, 2016

Are you having problems controlling your Facebook ads and keeping your conversion costs in check as you scale?

Take back control from the Facebook ad platform using the Michigan Method, the “multivariate testing technique on steroids.” Ralph reveals how to use this strategy (and the origins of its name), so you can get the best ad results. This episode goes above and beyond the tactics discussed in Episode 69.

IN THIS EPISODE YOU’LL LEARN:

  • How to test multiple Facebook ad methods at once, so you can find the perfect ad as you scale.
  • How you can avoid ad cannibalization and audience oversaturation when using the Michigan Method.
  • When to “starve your ponies and feed your stallions” so you get results fast and don’t waste money.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale

Episode 69: How to Structure a High-Converting Facebook Campaign

Episode 70: 5 Facebook Ad Features We’re Using and Why

 

Keith’s $1 Trail for Facebook Ads University (for the webinar)

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Show Page Notes

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Nov 8, 2016

Listen in as the experts explain five Facebook ad features they're using to drive ROI and save time. Some are new updates (like true split testing on Facebook!), and others are underutilized tools that quickly allow you to see how your ads are performing.

IN THIS EPISODE YOU’LL LEARN:

  • How to make automated campaigns that don't waste money (« This is a perfect feature for the upcoming holidays and vacations).
  • The Facebook ad you can set and forget (« It's also "the little hinge that swings the big ROI door").
  • The hugely, underused tool that allows you to see, at a glance, how your ads are converting.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 01: The Future of Paid Traffic

Episode 63: How Ezra Firestone Sold 84,583 Jars of Face Cream Using Video Ads

Episode 69: How to Structure a High-Converting Facebook Campaign

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Show Page Notes

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Nov 1, 2016

Have you been wondering about Facebook objectives, ad sets, and split testing?

 

Listen in as the experts detail the campaign structure, so you can utilize the platform to get the best results for your business.  

 

IN THIS EPISODE YOU’LL LEARN:

  • Why you should have multiple ad sets.
  • The first thing Molly does when testing a campaign.
  • The audience size “sweet spot” (« And when to ignore it).
  • How to make your ad’s social proof add up faster while making managing comments on your ad easier.

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 30: Ad Targeting: A B2B & B2C Case Study

Episode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer

 

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Show Page Notes

 

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Oct 25, 2016

In the previous episode, the experts examined the Why of video ads. Now, the PT crew will explain the How of video ads by detailing: the specifics of producing your video campaigns, the three key elements to creating winning video ads, as well as new Facebook video features and how to use them to your advantage.

 

While this episode focuses on Facebook video ads, these strategies can be applied to other platforms, including YouTube and Instagram.

 

IN THIS EPISODE YOU’LL LEARN:

  • The video format Dominate Web Media is seeing a 30-50% increase in ROI.
  • The effective video ad strategy for short video ads of 30-60 seconds (<< This can get your message across without people hitting “unmute”).
  • How to make your video ads shareable.

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Contagious: Why Things Catch On by Jonah Berger

The Wizard of Ads by Roy H. Williams

Youtility: Why Smart Marketing is About Help Not Hype by Jay Baer

Zenreach video

Squatty Potty video

Dominate Web Media’s free download that shows the 3-Step Process

Episode 62: 5 Critical Changes to the Facebook Ads Platform

Episode 63: How Ezra Firestone Sold 84,583 Jars of Face Cream Using Video Ads

Episode 67: The Proven 3-Step Formula to Transform Your Business with Video Ads

 

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Show Page Notes

 

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Oct 18, 2016

The Perpetual Traffic crew has found a video ad formula that works no matter the industry or the product/service. In Episode 67, they’re going to share how you can use this strategy to craft video ads that will increase ROI, grow your brand, and scale your business to levels you never thought possible. When you use video ads right, the results are crazy good.

IN THIS EPISODE YOU’LL LEARN:

  • The pattern interrupt to utilize and when to use it within your video.
  • The “game changer” that raises awareness and increases the urge to check out your product/service (<< It’s called EDIE).
  • What you have to provide to encourage people to share your video.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 03: Facebook Video Ad Game Plan

Episode 56: How DollarBeardClub.com Generated 100 Million Video Views in 13 Months

Episode 59: 7 Facebook Ad Critiques

Episode 63: How Ezra Firestone Sold 84,583 Jars of Face Cream Using Video Ads

Dollar Beard Club main video

Poo~Pouri (Ackerman Brothers & Harmon Brothers)

Squatty Potty (Harmon Brothers)

Keith’s 3 Biggest Mistakes People Make with Their Facebook Campaigns video – Dominate Web Media uses this video as an example for clients to model after

Beats By Dre Thanksgiving NFL commercial produced by Karen X Chang

LaForge product video produced by Karen X Chang - an example of “Demonstrating”

Zenreach software for restaurant owners - an example of “Demonstrating”

SketchSHE video (over 500,000 views on all platforms)

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Show Page Notes

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Oct 11, 2016

Content marketer and author, Laura Hanly, joins the experts to discuss how to create content that moves your customers through your marketing funnel.

 

People need interactions with you and your brand to move them through the Customer Journey. Those interactions are the content you create; your content is the ambassador to your brand. If you want to position yourself as an authority, differentiate yourself from competition, or attract a higher end level of client, investing in content is essential to achieve this.  

 

IN THIS EPISODE YOU’LL LEARN:

  • How many "touch points" people need before they'll make a purchase.
  • Laura Hanly's three key elements to a successful marketing campaign.  
  • The two different types of content.  
  • How Laura makes content creation less stressful.

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 30: Ad Targeting: A B2B & B2C Case Study

Find Laura's book, Content that Converts, on her site or on Amazon.

 

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Show Page Notes

 

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

 

Oct 4, 2016

From using the wrong messaging to not testing different images, these six major Facebook ad mistakes could cost you. Listen in as the experts break the mistakes down and advise on how you can fix them. With some adjustments to your ads, you'll see your ROI increase.  

 

IN THIS EPISODE YOU’LL LEARN:

  • Where to place your Facebook ad to increase your frequency and to build your brand.
  • What to do when your audience is getting "burnt out" from your ads (<< this can improve relevance score, impressions, and results!).
  • Where you need to be broad, and where you need to be specific when targeting your potential audience.
  • What objective you should use for your Facebook campaign.

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 30: Ad Targeting: A B2B & B2C Case Study

Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale

Episode 64: Donald Miller Shares 7 Proven Story Formulas for Sharpening Your Marketing Message

 

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Show Page Notes

 

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

 

Sep 27, 2016

The experts welcome special guest Donald Miller, NYT Best-Selling Author and President of StoryBrand, to discuss how to create a marketing message that filters through the noise, enters the customer's story, and connects you with your audience.

 

Listen in to learn this easy process and visit digitalmarketer.com/podcast to gain valuable resources you can apply to any business.

 

IN THIS EPISODE YOU’LL LEARN:

  • The problem most customers respond to (<< Aim your marketing message at this problem to see an uptake in sales).
  • The two things customers are looking for from brands (<< And what it has to do with Yoda from Star Wars and Haymitch from Hunger Games).
  • An easy exercise you can do to help generate headlines, bullet points, and copy for your advertisements and landing pages. (<< Hint: It includes a white board).

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 38: The 4-Step Podcast Launch Strategy

Episode 56: How DollarBeardClub.com Generated 100 Million Video Views in 13 Months

The 5 Minute Marketing Makeover Course or text "makeover" to 72000 -- 3 five minute training videos that helps to clarify your marketing message.

The 7 Proven Story Formula Worksheet

 

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Show Page Notes

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