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Perpetual Traffic

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Molly Pittman (teamtraffic.com). The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11 and teamtraffic.com. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
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Sep 26, 2017

Join Ryan Deiss, Co-Founder and CEO of DigitalMarketer, as he explains the “Before and After” strategy that will help you reach your target audience and show them that your product will get them to their desired After state. Using a brilliant Before and After example from Chatbooks, Ryan shows you what you can do when you get this right.

IN THIS EPISODE YOU’LL LEARN:

  • How Chatbooks’ ad shifts from the Before state to the After state (« use this as inspiration so your audience is open to your marketing message).
  • An ingenious way to position a product so customers understand your pricing model.
  • The mistake Chatbooks makes on their homepage that’s hurting their marketing message and how you can avoid doing the same.
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