Ryan Deiss joins the experts to share the seven questions he asks himself when writing copy, which helps make his ads, emails, and sales copy more effective. Listen to learn how answering even just one of the seven questions can make your ad copy more deliberate, more powerful, and more likely to generate conversions.
IN THIS EPISODE YOU’LL LEARN:
- How you can draw your prospects’ focused attention.
- What hit songs and effective sales copy have in common (« And how you can quickly use this approach).
- How answering two questions can grab attention and help create the emotion that will trigger a sale. (« Hint: They’re Questions 4 and 5).
- The “Portal Strategy” that makes prospects more open to your message.
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
Influence by Robert B. Cialdini
Pre-Suasion by Robert B. Cialdini
Wizard of Ads by Roy H Williams
Ogilvy on Advertising by David Ogilvy
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Show Page Notes
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