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Perpetual Traffic

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Molly Pittman (teamtraffic.com). The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11 and teamtraffic.com. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
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Aug 20, 2019

We’re doing things differently in this episode. 

Episode 215 of Perpetual Traffic is AMA-style, dedicated to YOUR questions. Molly and Ralph fill you in on the upcoming Facebook shift to campaign budget optimization, how to get people to go from blog reader to buyer, and the two objectives you should be testing your campaigns with.

IN THIS EPISODE YOU’LL LEARN: 

  • What to know about Facebook’s campaign budget optimization (CBO) and how to prepare for its official launch in February 2020
  • Molly and Ralph’s suggestions to get blog visitors to sign up for a consultation—give away your best content for free, have visitors segment themselves, make it a seamless experience with automation, and use a video sales letter
  • How to test the regular conversion objective versus the value-based conversion objective

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: 

About Campaign Budget Optimization

About Value Optimization

About Conversion Optimization for Facebook Ads

Train My Traffic Person

Tier 11

Episode 143: Cambridge Analytica: What You Need to Know

Episode 144: Why This is Still the Best Time to Be a Facebook Marketer (Plus… Insights from Facebook’s NYC Office)

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

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