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Perpetual Traffic

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Molly Pittman (DigitalStrategyBootCamps.com). The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11 and DigitalStrategyBootCamps.com. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
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Nov 13, 2018

Looking to increase the average order value for your ecommerce business? Who isn’t, amirite?

As this week’s guest explains, adding the following options can drastically increase the average order from your consumers: quantity, priority processing, or an order bum.

Repeat guest Tanner Larsson, Founder of Build Grow Scale & Ecom Insider, explains first how to price your ecommerce products, and then how to get customers to pay more at checkout. Finally, he walks us through the 3 pre-purchase average order values and shows us how to combine them to maximize your profits.

IN THIS EPISODE YOU’LL LEARN:

  • The Rule of Three and how to use it to price any ecommerce product
  • How to package quantity options and where to place the option on the checkout page
  • What priority processing is versus faster shipping, and how to use it as the final upsell at checkout

How to choose an order bump depending on your product and how to combine order bumps with quantity options and/or priority processing

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