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Perpetual Traffic

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Molly Pittman (teamtraffic.com). The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11 and teamtraffic.com. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
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Nov 14, 2017

What do you do when your selling system isn’t scaling or generating ROI? You have to define your selling system’s goals.

John Grimshaw, DigitalMarketer’s Analytics and Data Manager, joins the experts for a two-part episode that will help you understand the metrics to track so you can define your selling system’s goals and ultimately scale your campaigns and business.

IN THIS EPISODE YOU’LL LEARN:

  • The “eating the data vegetables” concept that will allow you to grow and scale your business and reach a new audience.
  • Use the “Perfect Selling System Questionnaire” to determine the goal of your selling system so you know which systems to scale, which to optimize, and which to scrap.
  • Why making money should not be the goal of every selling system (« and how breaking even can generate opportunity for business growth). 

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

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