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Perpetual Traffic

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Molly Pittman (teamtraffic.com). The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11 and teamtraffic.com. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
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Sep 17, 2019

In this episode, we have return guest Nehal Kazim, here to explain how to use Facebook’s CBO feature.

As the CEO of Amplifii, Nehal has hit the ground running to figure out how to use campaign budget optimization before Facebook made it mandatory in September 2019. He talks about how he initially starts a campaign, what scale looks like with CBOs, and the pros of dynamic creatives.

 

IN THIS EPISODE YOU’LL LEARN:

  • What mistakes Nehal was making in his CBO campaigns and how he found success by testing the number of ad sets
  • Why Nehal uses a $1,000 budget to scale fast when a campaign does well and pause quickly when it doesn’t
  • How to target: Start with open targeting, move to interests with 10M+ and interest with 20M+, then lookalike audiences that are 10% of your highest intent audience
  • How Nehal turns off CBO campaigns and overcomes the effect it has on other ad sets

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

About Campaign Budget Optimization

About Dynamic Creative

Ad Pros

Amplifii

Nehal on LinkedIn

Episode 172: How to Make Chatbots Work for Your Business

Episode 183: How Facebook’s New Campaign Budget Optimization Tool Can Get You Leads Faster (Part 1)

 

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iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

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