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Perpetual Traffic

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Molly Pittman (teamtraffic.com). The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11 and teamtraffic.com. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
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Now displaying: October, 2019
Oct 29, 2019

In this week’s episode, Molly explains the campaign she and Ezra Firestone used to create a 5x ROAS for their Train My Traffic Person mentorship program. She brings us behind the scenes of each of their offers, how much they spent on ads, their results, and the objectives they used on Facebook.

RESOURCES MENTIONED IN THIS EPISODE:

DIY Gift Kits Ad Library

Molly Pittman Ad Library

Train My Traffic Person

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.


iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.



Oct 22, 2019

In this episode, Angela Ponsford, Director of Media Buying at Tier 11, explains how Tier 11 created a testing framework as an official protocol to figure out ad success. Ralph and Angela also talk about the different ad types you must have in each ad set, the importance of changing the messaging on a regular basis, and why you shouldn’t turn off ads right away if they’re not performing well (yet!).

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Oct 15, 2019

In last week’s episode, (Episode 222), Ralph explained 4 of the 8 proven Facebook video ad templates for level one traffic.

This week, he’s going to go through the next 4 templates, using real-world examples to walk you through each ad so you can easily replicate them for your ecommerce or service-based business. Download the PDF below to get video ad templates for level 1 to level 5 traffic!

IN THIS EPISODE YOU’LL LEARN:

  • Big Benefit Video
  • Pure Pitch Video
  • Product Demo
  • Teach and Pitch Video

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

PDF Download

Episode 222: Scale Your Facebook & Instagram Campaigns with These 8 Proven Video Ad Templates

 

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.


iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Oct 8, 2019

This week we’re talking about 8 proven video ad templates for your Facebook ads.

In this episode, Ralph explains how to use the Ecommerce Ad Amplifier video templates to turn cold traffic into level 2 traffic. Use the download link below to see each template and get the full presentation.

IN THIS EPISODE YOU’LL LEARN:

  • The types of traffic to create ads for: Level 1, Level 2, Level 3, Level 4, Level 5
  • The Show Me Video template
  • The 100% Proof Video template
  • Trojan Horse Tutorial Video template

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

PDF Download

Episode 67: The Proven 3-Step Formula to Transform Your Business with Video Ads [Part 1]

Episode 68: 3 Elements of High-Converting Video Ads [Part 2]

Episode 117: The 3-Step Formula to 10X Your Facebook Ad Spend with Consistent ROI [Part 1 of 2]

Episode 118: How to 10X Your Facebook Ad Spend and Generate Consistent ROI [Part 2 of 2]

Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads

 

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.


iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Oct 1, 2019

This week we’re talking about a conversion strategy for businesses who have sales calls with their customers.

In this episode, repeat guest Oli Billson joins us to talk about his Phone Funnel Framework. He explains how he takes cold traffic and turns it into long-standing and loyal customers for service, information-based, and local businesses.

 

IN THIS EPISODE YOU’LL LEARN:

  • The types of businesses and benchmark product price point that the Phone Funnel Framework works best for
  • The importance of qualifying leads before they come into your funnel and what to do with leads that don’t pass the test
  • Where to place the call scheduler within your funnel and why you should only be giving a 3-day window for scheduling
  • What to send before the scheduled call to increase your show up rate and warm up the lead

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Next Level Business

Complimentary Discovery Call

Oli’s Website

Oli on LinkedIn

The Ecommerce Ad Amplifier™: How to Scale Your Campaigns, Sell More Physical Products, & Double Your ROI in Facebook

Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads

Episode 150: 3 Facebook Funnels to Drive More High-Ticket Leads

Episode 220: The 3-Step Strategy to Building a Multi-Million Dollar Virtual Marketing Agency

 

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.


iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

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