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Perpetual Traffic

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Molly Pittman (teamtraffic.com). The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11 and teamtraffic.com. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
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Now displaying: September, 2019
Sep 24, 2019

This week we’re talking about how to build a profitable AND scalable agency.


Ralph is breaking down the 3 steps that have grown Tier 11 by 4,000% in the last 8 years: attracting A-players, using simple software and tools, and creating systems. Listen to this episode of Perpetual Traffic to get the details on how to hire, what tools to use, and how to systemize your agency.

IN THIS EPISODE YOU’LL LEARN:

  • The 4 characteristics Tier 11 looks for in their employees: emotional intelligence, humble when it comes to change, enthusiasm for learning, and marketing IQ
  • The 4 tools that run Tier 11 and how they’re being used daily: Slack, Trello, Tetra (?), Zoom
  • The 3 tips to systemizing your business: Create a checklist of your SOP, have a shared document, and make sure you’re consistently updating
  • How Tier 11 is acquiring new customers: Facebook ads, podcast leads, cold traffic funnel, and referrals

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join The New Rich

Grit: The Power of Passion and Perseverance

The Checklist Manifesto: How to Get Things Right

Oli Bilson’s Website

Slack

Trello

Tettra

Zoom

Digital Agency Expo

Tier 11

Full-Time RV Family

DigitalMarketer Certifications and Master Classes

Episode 150: 3 Facebook Funnels to Drive More High-Ticket Leads

 

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.


iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Sep 17, 2019

In this episode, we have return guest Nehal Kazim, here to explain how to use Facebook’s CBO feature.

As the CEO of Amplifii, Nehal has hit the ground running to figure out how to use campaign budget optimization before Facebook made it mandatory in September 2019. He talks about how he initially starts a campaign, what scale looks like with CBOs, and the pros of dynamic creatives.

 

IN THIS EPISODE YOU’LL LEARN:

  • What mistakes Nehal was making in his CBO campaigns and how he found success by testing the number of ad sets
  • Why Nehal uses a $1,000 budget to scale fast when a campaign does well and pause quickly when it doesn’t
  • How to target: Start with open targeting, move to interests with 10M+ and interest with 20M+, then lookalike audiences that are 10% of your highest intent audience
  • How Nehal turns off CBO campaigns and overcomes the effect it has on other ad sets

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

About Campaign Budget Optimization

About Dynamic Creative

Ad Pros

Amplifii

Nehal on LinkedIn

Episode 172: How to Make Chatbots Work for Your Business

Episode 183: How Facebook’s New Campaign Budget Optimization Tool Can Get You Leads Faster (Part 1)

 

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.


iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Sep 10, 2019

Today we’re sharing the 5 Facebook plays working best for Molly right now.

These plays are the strategies she’s using to scale traffic and acquire more leads and customers for her clients. Molly explains which businesses should use each play based on the product they’re selling, who should see each play (cold and/or warm leads), and shows us client examples for each of the 5 plays.

 

IN THIS EPISODE YOU’LL LEARN:

  • Play #1: Direct To Product Page used on specific avatars that are ready to purchase
  • Play #2: Presell Articles, used for cold traffic to build up the desire for the product
  • Play #3: Direct to Lead Magnet, used to capture lead’s information
  • Play #4: Direct to Free Video Series, to convert cold leads into subscribers
  • Play #5: Dynamic Product Ads, for cold and warm traffic

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

Inside Molly’s Paid Traffic Playbook: 5 Facebook ‘Plays’ to Make More Profit

DIY Gift Kits Ad Library

Panda Planner Ad Library

5 Makeup Tips For Older Women

Which Type Of Course Should I Create For My Business? Quiz

Free Swipe File: 147 Facebook Ads From Top 25 Brands

Free 5-Part Facebook Ads Mini-Class

Train My Traffic Person

Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale

Episode 214: How Tier 11 Increased ROAS 77% and Nearly Doubled Sales Page Conversions Using Pre-Sell Engagement Content 

 

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.


iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Sep 3, 2019

In spite of the challenges it faced in 2018, Facebook still remains the 800 pound gorilla of the social media world. With over 7 million advertisers and a combined 3 billion active users, it's where your customers are—and the ideal place to advertise your product or service.

In this episode, Ralph reviews 7 statistics that every Facebook advertiser, or would be advertiser, should know. Whether you're brand new or have been buying Facebook ads for years, you won't want to miss this episode to gain further insight on why the platform is so influential and as a marketer, how you can leverage it to launch, grow or scale your business.

 

IN THIS EPISODE YOU’LL LEARN:

  • The amount of time people are spending on Facebook, Instagram, Youtube, and Snapchat
  • Why advertisers need to make short form videos with text overlay or upload SRT files 
  • The reality of the death of organic reach on Facebook and how much businesses can expect to pay daily to advertise
  • Why all Facebook posts need to be made for mobile first and desktop second

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

53 Incredible Facebook Statistics and Facts

Facebook Active Advertisers 2019

News Use Across Social Media Platforms 2018

WhatsApp ads to appear in app from 2020

Episode 49: Boosted Posts: Microtargeting and Other Advanced Uses of Facebook’s “Easy Button”

Episode 75: How Facebook Ads Decided the U.S. Presidential Election
 

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

 

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com

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