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Perpetual Traffic

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Molly Pittman (teamtraffic.com). The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11 and teamtraffic.com. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
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Now displaying: July, 2019
Jul 30, 2019

This week we’re talking about 3 major topics trending in the Facebook ad world and why they are essential for every Facebook marketer to know: asset customization for placements, instant experiences, and dynamic ads.

Molly and Ralph give us the inside scoop on the tests they’ve been running to experiment with these different strategies, the ROI’s they’re getting, and their tips and tricks for amplifying ad success for each.

 

IN THIS EPISODE YOU’LL LEARN:

  • The problem with asset customization and dynamic creatives: they don’t aggregate social proof
  • How to use a pre-sell article as an instant experience by using it on your landing page
  • Why using dynamic product ads with different objectives and large or no audiences are working for cold traffic conversions

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Canva

Customize Your Ad Creative for Placements

Bring Brands and Products to Life with Instant Experience

Reach a Broad Audience with Dynamic Ads for Products

Productsup

Your Complete Guide To Product Catalogs for Facebook Dynamic Ads

Create a Catalog

Catalog Best Practices

DataFeedWatch

Episode 196: Instagram Ads—What You Should Know

Tier 11

Molly on Instagram

 

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.


iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Jul 23, 2019

Did you know the seasons can affect your ad’s success?

For example, summer is a triggering consumer event that can make it seem like your ads aren’t doing as well as they used to, but don’t be fooled. Seasonality can affect the performance of your ad campaigns (especially if your products aren’t pool floats)—but it doesn’t mean your ads are failing.

In this episode, Ralph and Molly explain why you can’t be fearful of these financial dips (and the spikes) and the metric mistake that’s making your ads feel like a failure when they’re actually doing well.

 

IN THIS EPISODE YOU’LL LEARN:

  • The reason you might be seeing a dip in CTA’s and results across Facebook, Google and Youtube ads right now (and why you don’t need to freak out)
  • Why you shouldn’t turn your ads off if there has only been a decrease in results for less than 7 days 
  • Molly and Ralph’s money mindsets and why you need a good relationship with money to find success as a media buyer or entrepreneur
  • Why it’s normal to get a lower ROAS as you scale your campaigns

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

For The Love Of Money Podcast

The Secret

T. Harv Eker

Gabby Bernstein

Ready, Fire, Aim: Zero to $100 Million in No Time Flat

Gross Profit vs. Net Profit

Ads Accelerator | Tier Eleven

Team Traffic

Episode 106: How Much Can You Afford to Pay to Acquire a Customer?

Episode 133: 3 Ways to Scale Your Facebook Traffic (And Our Thoughts on Zuckerberg’s Announcement)

Episode 193: The 5-Step Social Media Strategy with Chris & Nick Harder

 

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

 

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com

Jul 16, 2019

Facebook marketing is a 3-legged stool and most marketers are neglecting the third leg: conversion tracking and dev.

 

Even huge businesses aren’t utilizing the Facebook pixel correctly. In this episode, Ralph and Deacon Bradley, VP of Operations at Tier 11, explain how to avoid being one of these marketers, the pros and cons of the 2 different types of conversion tracking, and the best practices and common errors.

 

IN THIS EPISODE YOU’LL LEARN:

  • The 3 jobs of the Facebook pixel: conversion tracking, audience building, and campaign optimization
  • 2 main types of conversion tracking, where to find them, and when and how to start using them: URL-based custom conversions and standard events
  • When Facebook might deduplicate your data: users bookmarking your page, tripwire pages with a mailing list, back clicking to a webpage, and lead thank you pages
  • How to use enhanced standard events to go deeper with audiences and custom conversions

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

The Facebook Pixel

Use Custom Conversions to Optimize for URL Traffic and Custom Events

Specifications for Facebook Pixel Standard Events

PixelYourSite

Tier 11

Ads Accelerator

The Ecommerce Ad Amplifier™: How to Scale Your Campaigns, Sell More Physical Products, & Double Your ROI in Facebook

Episode 47: Facebook’s New Conversion Pixel: What You Need to Know

Episode 95: Facebook’s New Analytics Dashboard (And Why Your Tracking Is Off)

Episode 108: How Facebook’s Ad Algorithm Works

Episode 111: Control Your Facebook Ad Experience: Bidding, Relevance Score, and Probability of Action

Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads

Episode 197: The NEW Facebook Attribution Tool—All You Need to Know

Deacon on LinkedIn

 

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.


iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Jul 10, 2019

We know you’ve heard of Taylor Swift—but you may not have heard of the person who helped her rise to fame: Rick Barker.

Rick is a music industry legend. He’s the former manager of Taylor Swift and now teaches everything he’s learned about digital marketing in his online courses and books. Rick talks to Ralph and Molly about his content marketing secrets, how he’s utilizing paid traffic, and what it was like launching the career of one of the largest pop stars in the world. 

IN THIS EPISODE YOU’LL LEARN:

  • How Rick landed the job as Taylor Swift’s manager without any management experience
  • Rick’s strategy of treating each platform (Facebook, Twitter, Instagram, etc.) like its own venue 
  • The 3 content strategies to abide by: talk to your audience, show up every day, and create valuable content
  • The right way to ask your warm audience to watch your content and subscribe to your profiles (without asking them to subscribe)

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Taylor Swift’s Website

The Millionaire Messenger: Make a Difference and a Fortune Sharing Your Advice

The Product Launch Workshop | Jeff Walker

The Music Industry Blueprint Podcast

Rick Barker’s Music Business University

Social Media For Music

Rick’s Website

Rick on Twitter

Rick on Facebook

Rick on Instagram

Episode 112: Music Marketing: How to Grow an Artist’s Following & Sell More Concert Tickets

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

 iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com

Jul 2, 2019

This episode is dedicated to what Facebook advertising strategies are working right now (since they are always shifting and changing).

Ralph and Molly give us juicy updates on the new ad features coming to Instagram and Facebook, the ad types and templates working best for them, and how Tier 11 is using a Trello board to test different concepts and hooks.

IN THIS EPISODE YOU’LL LEARN:

  • Instagram’s new update to put ads on their Explore page
  • Reach estimates for custom audiences are coming back in July (!!!)
  • Three types of ads working really well right now: Video ads with text banner at the top, ads with five gold stars at the top of the newsfeed text, Yankee Clipper ads,
  • The 2 ad templates to use: Testimonial and review
  • How Ralph is using his Trello board to change his agency

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Instagram will start putting ads within the Explore page

BOOM! By Cindy Joseph | Ad Library

Facebook Ad Library

The Five Levels of Customer Awareness

Episode 207: 6 Scroll-Stopping Facebook Ad Copy Secrets Every Advertiser Should Know

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

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