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Perpetual Traffic

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Molly Pittman (teamtraffic.com). The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11 and teamtraffic.com. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
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Now displaying: May, 2019
May 28, 2019

This week, Ralph flips the switch and instead of telling us how to make great Facebook ads, he critiques 2 Facebook ads for us.

In this episode, he’ll go in-depth on his 2 favorite Facebook ads, their video scripts, and the copy behind them. Ralph will explain what’s so great about them and how you can make similar ads to increase your brand awareness and conversions.

 

IN THIS EPISODE YOU’LL LEARN:

  • How to see the library of a business’s Facebook ads: Go to their profile →  Click Page Transparency on the right-hand side → See More
  • The video formula Dr. Squatch is using in their Facebook video ads
  • Ralph’s preference of putting 3–5 benefits into each Facebook video
  • Why Ralph loves the Facebook video ad by Ministry of Supply
  • The #1 critique Ralph has for the Dr. Squatch and Ministry of Supply marketing team

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Dr. Squatch on Facebook

Dr. Squatch Ad Library

Ministry of Supply on Facebook

Ministry of Supply Ad Library

 

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.


iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

May 21, 2019

Two marketing worlds collide as Ralph talks with returning guest Brett Curry, CEO of OMG Commerce, about marketing on the top ad platforms, like Facebook, Instagram, Youtube, Google, and Amazon.

 

Based off a shared client, Ralph and Brett have realized just how well Facebook and Instagram ads work with Youtube and Google ads. Ralph has seen a 10x (PLUS!) increase in ad spend and Brett has increased his Google spend to 3x. Their client is seeing a serious ROAS, and in this episode, they’re going to show us how to get the same results.

IN THIS EPISODE YOU’LL LEARN:

  • What attribution to strive for when using Google, Youtube, Facebook, and Instagram campaigns together
  • Why you should use top-level ad platforms (Facebook, Instagram, Youtube) for consumers that aren’t aware of the problem your product solves
  • Why to use an in-market audience, a custom intent audience, an affinity audience, demographic targeting, and contextual targeting—and when to use all of them
  • The 3 questions Brett asks when creating campaigns—what’s the nature of the product, what’s the budget, and what assets do we have access to?
  • How Brett approaches cold traffic vs. his retargeted audience
  • The foundation of a great cold traffic video campaign—90 to 180 second length, a hook in the first 5 seconds, fast-paced, benefit oriented, testimonials, and a strong call to action
  • Who you can and can’t retarget on Google depending on how long they’ve viewed a video—the billable point for different video lengths
  • What to know about advertising on Amazon and why marketers are calling it a “Marketer’s Dream”

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

The Ultimate Guide to Google Shopping

eCommerce Evolution on iTunes

OMG Commerce

Tier Eleven

Brett on LinkedIn

Brett on Twitter

Episode 147: The 4 Pillars of Advertising on Google

 

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.


iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

May 14, 2019

In just 18 months, Jay Shetty has accumulated 3 billion Facebook views. How, you ask? Well, in this episode, we’re giving you the wisdom Jay Shetty shared with the Traffic & Conversion Summit 2019 attendees about making content go viral.

 

Jay explains how he hacks the Facebook algorithm, how he shifted from an unconscious competent marketer to a conscious competent one, and how he monetizes all of his traffic.

 

IN THIS EPISODE YOU’LL LEARN:

  • The 5 elements making content go viral and why all content needs to use at least 1 of them
  • Jay’s viral strategy of going live before posting a new video, replying to comments for 1 hour after posting, and resharing the post 1 week later
  • 8 rapid-fire questions that will tell you how to make video content in 2019—how long videos should be for each platform, what percentage of b-roll to use, the best upload days and times, etc.
  • Jay’s schedule of creating all of his content within 9 days of each month and spending the rest of his time in business development

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

On Purpose with Jay Shetty

Jay’s Website

Jay on YouTube

Jay on Twitter

Jay on Facebook

Jay on Instagram

 

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

 

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

May 7, 2019

Anyone struggling with Facebook advertising right now is probably running their ads like it’s still 2015.

 

What worked in Facebook advertising when we published Episode 1 of the Perpetual Traffic Podcast four years ago isn’t what works today as we publish Episode 200. In this episode, we focus on getting you back on track and up-to-date with the latest changes and features inside the Facebook ad platform.

 

IN THIS EPISODE YOU’LL LEARN:

  • The Facebook changes—after July 2015—that have continued to get the best results
  • Why The Michigan Method™ doesn’t work as well as it did in 2016
  • The reason why simplification of audiences is essential to Facebook ad success in 2019
  • Why the ideal audience size has changed from 400,000–1MM and now 4–40MM
  • How separation of placement is triggering “The Breakdown Effect” in your ad campaigns
  • The big differences in retargeting audiences today versus 2015 and how engagement audiences are the key

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Measure Results In Ads Manager | The Breakdown Effect

Episode 71: The Michigan Method: A Strategy for Scaling Ad Campaigns

Episode 198: 5 Facebook Updates You MUST Know Right Now

 

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.


iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

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