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Perpetual Traffic

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Molly Pittman (DigitalStrategyBootCamps.com). The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11 and DigitalStrategyBootCamps.com. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
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Now displaying: 2019
Feb 12, 2019

James Schramko, founder of Super Fast Business, has spent the last decade in the digital marketing space and has bought and sold more businesses than we can count.

His advice has helped our host Ralph 3x his business. In this episode, he shares his wisdom by talking about his transition into agency owner, the best way for businesses to work collaboratively with their agency, and how to create multiple income streams.

IN THIS EPISODE YOU’LL LEARN:

  • James' story from BMW sales associate to business owner making $300,000 per year
  • The pros and cons of owning a marketing agency
  • When you should hire a Facebook ad agency to run your ads and when you should hire an in-house Facebook expert

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Super Fast Business

Silver Circle Business Mentorship

Work Less, Make More

James on LinkedIn

Thanks for joining us this week. Want to subscribe to The Perpetual Traffic Podcast? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Feb 5, 2019

Facebook’s advertising policies are constantly changing to keep up with the ever-evolving landscape of the social network. It’s important for us as advertisers to stay in the know so that we can follow the rules and stay out of trouble.

In this episode, the hosts cover updates to the ad policy to make sure everyone is up to date. They explain how Facebook defines a low-quality ad on their platform, how your landing page can hurt your ad’s quality, and how to see what ads have a negative user response.

IN THIS EPISODE YOU’LL LEARN:

  • The 3 components of a Facebook Ad that wins the Facebook Ad Auction (Bid x Estimated Action Rate x User Value)
  • Why a user clicking “Hide All Posts From Advertiser” or leaving a negative comment is 100x more powerful than a like
  • The 3 reasons Facebook flags an ad as low quality: exaggerated headlines, withholding information, and engagement bait
  • Where to find out why your ad was disapproved by Facebook

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Facebook Policy

Edit Campaigns, Ad Sets, or Ads | Facebook Policy

GTmetrix

Pingdom

Tier 11

Episode 144: Why This is Still the Best Time to Be a Facebook Marketer (Plus… Insights from Facebook’s NYC Office)

Episode 186: How To Succeed in the Facebook Policy Minefield in 2019

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Jan 29, 2019

Facebook advertising changed A LOT in the last 6 months. Listen to find out why these changes occurred and how you can succeed with Facebook advertising in 2019.


In this episode, Ezra Firestone and Molly talk about how to appeal to Facebook’s algorithm by generating a ton of SOCIAL PROOF . They walk us through campaigns they’ve run this year and why they worked. One of Ezra’s campaigns spent $350k in just the first few weeks of the year!

IN THIS EPISODE YOU’LL LEARN:

  • How Molly is generating 50,000 leads in 12 days with a 35 million person audience using only 2 ads per ad set
  • Why Facebook ads set to Reach Optimization are outperforming other optimization options (and why you should be using it)
  • Ezra’s ad campaign that converted 8,700 purchases using no target and conversion objective, lookalike audiences, and interest targeting
  • What a lookalike audience is and how to use one in your ad strategy

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Facebook Live Video

Train My Traffic Person

Tier 11

Facebook Ads Policies

Facebook Ad Policy Low Quality or Disruptive Content

Avoid creating negative experiences with your ads

Pingdom

GTmetrics

Episode 144: Why This is Still the Best Time to Be a Facebook Marketer (Plus… Insights from Facebook’s NYC Office)

Thanks for joining us this week. Want to subscribe to The Perpetual Traffic Podcast? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Jan 22, 2019

Is it too late to start a YouTube channel in 2019? Today’s guest, Sunny Lenarduzzi, is here to assure us that it’s not too late, and there is plenty of opportunity to grow a personal brand and capitalize off of social media.

Sunny uses Molly as her guinea pig to show us how to start a personal brand from the ground up. Sunny shares her YouTube secrets, including how changing a video title helped her client reach 6 million views, the 2 types of calls to action to place in each video, and how to get YouTube to place your video in their algorithm.

IN THIS EPISODE YOU’LL LEARN:

  • How Sunny’s weekly video content strategy organically grew her brand and positioned her as a social media marketing expert with over 3 million views
  • Sunny’s 4-Step YouTube Process—Research, Structure, Optimization, and Distribution
  • The Hot Script Formula of viral YouTube videosHook, Outcome, and Testimonial

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Boss YouTube Channel Checklist

Sunny’s Website

Sunny on LinkedIn

Sunny on YouTube

Sunny on Instagram

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on SpotifyStitcher, TuneIn, or at DigitalMarketer.com.

Jan 15, 2019

In last week’s episode, Ralph and Molly talked about Facebook’s new campaign budget optimization tool (CBO). But this week they dive in a little deeper to explore how this tool can increase the social proof on your ad sets. 

Molly explains how to use ad sets from a previous campaign to increase their engagement and conversions. Ralph then shows us where to find the deceivingly hidden “minimum budget” option and how to use it to find new audiences. Lastly, they explain when NOT to use the CBO option in order to avoid resetting the optimization process.

In This Episode You’ll Learn:

  • How the tool decides which ads to increase the budget for
  • How Molly spread ad sets out amongst various CBO campaigns with a $2,000 daily budget for increased social proof on all ad sets
  • Why using the minimum budget tool can actually increase the engagement on your under-performing ads

Links and Resources Mentioned In This Episode: 

Train My Traffic Person Webinar

Episode 71: The Michigan Method: A Strategy For Scaling Ad Campaigns

Episode 182: Top Instagram and Facebook Predictions of 2019

Episode 183: How Facebook’s New Campaign Budget Optimization Tool Can Get You Leads Faster

This Simple Facebook Ad Trick Gets More Leads & Customers In 5-10 Minutes Flat

Facebook's Campaign Budget Optimization Tool

Smart Marketer |Ecommerce Courses by Ezra Firestone

Thanks for joining us this week. Want to subscribe to The Perpetual Traffic Podcast? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, or TuneIn or at DigitalMarketer.com.

Jan 8, 2019

If you have been paying attention to Facebook’s newest campaign options, you may have noticed the campaign budget optimization tool (CBO). This week, Ralph and Molly discuss how you can use it for your own campaign.

Molly walks through a CBO campaign she launched that created 40,000 leads. They talk about her strategy, her ad spend, and how she was able to scale the campaign faster with CBO than she had been able to previously without the feature, and how all of this can help you grow your own campaign.

IN THIS EPISODE YOU’LL LEARN:

  • What the CBO tool is and how using it will help grow your campaigns and business
  • How CBO created 40,000 leads for Molly’s 27 ad set campaign with a $1,000 daily budget
  • Why CBO should be used on ads that have been tested on Facebook before

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

About Campaign Budget Optimization

Create a split test in Ads Manager

Episode 71: The Michigan Method: A Strategy for Scaling Ad Campaigns

Episode 173: 10 Facebook Best Practices to Optimize Your Auction Strategy

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on SpotifyStitcher, TuneIn, or at DigitalMarketer.com.

Jan 1, 2019

We’ve spent the last few weeks looking back at the last year. But this week, we set our sights forward and see what’s on the horizon for Facebook and Instagram marketing in 2019

Hosts Ralph and Molly break down their top predictions for the future of advertising on Facebook and Instagram. Molly predicts that 2019 will be the year that marketers are able to take 2–3 steps forward with their strategies, and Ralph explains why it’s crucial to take those steps on Instagram.

IN THIS EPISODE YOU’LL LEARN:

  • Why the future of Facebook advertising is in creating the best and most seamless user experience (and how Messenger and high-performing websites will help you with that)
  • The reason Facebook is looking to spread out its advertisements and is using Instagram to diversify their newsfeeds
  • Molly’s predictions for Facebook advertising in 2019
  • Ralph’s predictions for Instagram advertising in 2019

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Most Important Social Media Trends to Remember in 2019

Fathersonsworkout on Instagram

24+ Instagram Statistics That Matter to Marketers in 2019

Episode 174: New Facebook Ad Structures to Implement Before the Holiday Season

Episode 159: 6 Updates to Facebook and Instagram That Can Give You More Bang for Your Buck

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on SpotifyStitcher, TuneIn, or at DigitalMarketer.com.

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