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Perpetual Traffic

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Molly Pittman (DigitalStrategyBootCamps.com). The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11 and DigitalStrategyBootCamps.com. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
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Now displaying: November, 2018
Nov 27, 2018

Here at Perpetual Traffic, we know that Facebook advertisements can really help skyrocket a business into success. But this week, you’ll find out just how they can turn a local business into a seven-figure company.

Cory Philip, Co-Founder of Gulf Coast Aluminum, has harnessed the power of Facebook advertising to bring in $1.9 million in sales in the last 12 months, with an ad spend of just $29,000, for his Florida-based company.

Cory explains why he allocates more of his ad budget to Facebook than Google AdWords. He then walks us through his advertisement objectives, retargeting strategy, lead capture, and drip sequence.

IN THIS EPISODE YOU’LL LEARN:

  • Why curating ads to promote engagement over conversions may help boost your ROI
  • How Facebook’s demographic change tripled the size of Cory’s audience, decreased his cost per lead, and increased the volume of leads
  • How he uses the video view objective to create an audience based off of the percentage of video viewed, and the ads he then runs to capture leads
  • Tips to avoid spending time and/or money on customers that aren’t ready to convert
Nov 20, 2018

Arri Bagah is a 22-year-old chatbot legend. In this episode, Arri explains the 4-step process of creating a chatbot and the options to choose from when deciding its purpose in the Customer Value Journey.

Arri’s chatbot agency, ROAS, works with multimillion-dollar companies including Guess, Poo-Pourri, and Beard Club. He explains how he got his start, as well as some up-and-coming technologies like voice and augmented reality (AR) that can help broaden your conversational marketing reach.

IN THIS EPISODE YOU’LL LEARN:

  • Ari’s strategy for landing big name clients, even if you are a young company
  • How emerging technology with voice searches is going to change how people are reaching your sites
  • How to use augmented reality to enhance the customer experience, specifically for companies selling physical products
  • Why Messenger isn’t always the answer to a better ROI and how you should use it to direct customers down the conversion path
Nov 13, 2018

Looking to increase the average order value for your ecommerce business? Who isn’t, amirite?

As this week’s guest explains, adding the following options can drastically increase the average order from your consumers: quantity, priority processing, or an order bum.

Repeat guest Tanner Larsson, Founder of Build Grow Scale & Ecom Insider, explains first how to price your ecommerce products, and then how to get customers to pay more at checkout. Finally, he walks us through the 3 pre-purchase average order values and shows us how to combine them to maximize your profits.

IN THIS EPISODE YOU’LL LEARN:

  • The Rule of Three and how to use it to price any ecommerce product
  • How to package quantity options and where to place the option on the checkout page
  • What priority processing is versus faster shipping, and how to use it as the final upsell at checkout

How to choose an order bump depending on your product and how to combine order bumps with quantity options and/or priority processing

Nov 6, 2018

If you are selling anything, but especially if you run an ecommerce business, you have already started ramping up for the holiday season. And that doesn’t mean putting up tinsel or mistletoe. It means ramping up your ad game and honing your landing pages.

Repeat guest, Ezra Firestone, returns to talk about some new shifts in online advertising and how you can take advantage of them this holiday season. He and the experts discuss new Facebook ad structures and trends, what’s working for Ezra right now, and where he thinks the ecommerce sales cycle is going from here.

IN THIS EPISODE YOU’LL LEARN:

  • Why people might soon be buying directly in social media platforms and how to get ahead of this change to grow your mobile sales
  • The best way to start experimenting with paid ads on Facebook BEFORE you get started in Ads Manager
  • What ad styles are performing best as instant experience ads that you should try
  • What big business are doing with their creatives that you should do too to help grow awareness
  • The best time to set your ads live to get in on peak holiday shopping
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