Our hosts are back from the Facebook Global Partners Summit in NYC, and they have the scoop on the 10 best practices to optimize your Facebook auction strategy.
They walk you through each practice and explain Facebook’s strategy to increase your return of investment, give real world examples of clients we are currently working with, and explain how they are using these strategies in their campaigns today.
Ralph and Molly also share how the Facebook campaign algorithm works and what agencies can do to increase the success of their campaigns.
IN THIS EPISODE YOU’LL LEARN:
How can you start using chatbots in your marketing strategy to increase conversions, today?
Nehal Kazim is the CEO of Ad Pros Marketing and an expert in Facebook marketing. He’s figured out how to use ManyChat for Facebook Messenger to increase conversions—and he shares how you can apply these tactics to your business.
Nehal walks us through the 4 steps of a successful Messenger Bot Campaign. He explains the ManyChat growth tools to use for specific products, how to use chat to drive cold traffic, and triggers to use to increase your discovery.
IN THIS EPISODE YOU’LL LEARN:
Do online Facebook ads translate into in-person, brick-and-mortar sales?
Mackensie Liberman, a scientist turned marketer, has proved that they really can. Her agency, Orca Marketology, uses Facebook bots to increase revenue for both brick and mortar and ecommerce businesses, some for just a few dollars of ad spend a day.
In this special episode, also recorded from the 2018 Conversations Conference, return co-host Dan Gamito joins Molly and Ralph to talk with Mackensie about her bots. She walks them through her most successful Facebook ad and explains how she set up this campaign to stay live and converting, for over a year.
IN THIS EPISODE YOU’LL LEARN:
Today’s episode was recorded live from the 2018 Conversations Conference, hosted by ManyChat.
We’re talking with return guest, Oli Billson. Oli previously talked to us about his phone funnel framework several episodes ago. And in this episode, he explains his “FSMC formula” and gives us real campaign examples of how he uses this formula to generate conversions.
Learn how Oli uses Facebook Messenger to drive qualified leads into sales appointments, how to create milestones within your campaign, and when to use contingencies to increase the success of your ad.
IN THIS EPISODE YOU’LL LEARN:
While there are definitely some big differences between brick-and-mortar and online stores, there are also some things that BOTH should be doing, especially when it comes to advertising…
This week, Perpetual Traffic hit the road and traveled all the way to Las Vegas, Nevada to the Shop.org E-Commerce Conference. Adam Killam, VP of Business Development at Tier 11, joined Ralph Burns to record live at the event and discuss all things retail.
These experts talk about some untapped ad platforms, like Snapchat, and why you should be using them. With millions of users, many of whom don’t use other platforms like Facebook, Snapchat can give advertisers the opportunity to target new individuals.
They also explain examples of unique online customer experiences, strategies to avoid cart abandonment, and how to increase conversions once users have interacted with an ad.
IN THIS EPISODE YOU’LL LEARN: