Our hosts are back from the Facebook Global Partners Summit in NYC, and they have the scoop on the 10 best practices to optimize your Facebook auction strategy.

They walk you through each practice and explain Facebook’s strategy to increase your return of investment, give real world examples of clients we are currently working with, and explain how they are using these strategies in their campaigns today.

Ralph and Molly also share how the Facebook campaign algorithm works and what agencies can do to increase the success of their campaigns.

IN THIS EPISODE YOU’LL LEARN:

• Why your ROI will decrease after increasing your Facebook’s campaign’s budget
• How to optimize your Facebook auction strategy to be as close to the business goal as possible
• Why you shouldn’t rely on Facebook’s audience suggestions and what size to choose instead to boost your conversions
• The importance of looking at surface impressions and conversions and how to use that information to increase your ROI

How can you start using chatbots in your marketing strategy to increase conversions, today?

Nehal Kazim is the CEO of Ad Pros Marketing and an expert in Facebook marketing. He’s figured out how to use ManyChat for Facebook Messenger to increase conversions—and he shares how you can apply these tactics to your business.

Nehal walks us through the 4 steps of a successful Messenger Bot Campaign. He explains the ManyChat growth tools to use for specific products, how to use chat to drive cold traffic, and triggers to use to increase your discovery.

IN THIS EPISODE YOU’LL LEARN:

• The most undervalued part of Chatbot Campaigns and how to use it to increase sales
• The 4 steps of a Chatbot Campaign plan and the strategies you can use to convert prospects into customers inside of the chat
• The comment-to-messenger tactics that Facebook will reward you for, and ones that it will punish you for
• Why focusing on just 1 sequence within your chat will help launch your campaign

Do online Facebook ads translate into in-person, brick-and-mortar sales?

Mackensie Liberman, a scientist turned marketer, has proved that they really can. Her agency, Orca Marketology, uses Facebook bots to increase revenue for both brick and mortar and ecommerce businesses, some for just a few dollars of ad spend a day.

In this special episode, also recorded from the 2018 Conversations Conference, return co-host Dan Gamito joins Molly and Ralph to talk with Mackensie about her bots. She walks them through her most successful Facebook ad and explains how she set up this campaign to stay live and converting, for over a year.

IN THIS EPISODE YOU’LL LEARN:

• How just $5 a day on Facebook can help increase your sales of physical and ecommerce products
• The ideal grace period to give customers to redeem their coupons to get the best ROI
• Mackensie’s strategy for landing new clients that you can use no matter your business or industry

Today’s episode was recorded live from the 2018 Conversations Conference, hosted by ManyChat.

We’re talking with return guest, Oli Billson. Oli previously talked to us about his phone funnel framework several episodes ago. And in this episode, he explains his “FSMC formula” and gives us real campaign examples of how he uses this formula to generate conversions.

Learn how Oli uses Facebook Messenger to drive qualified leads into sales appointments, how to create milestones within your campaign, and when to use contingencies to increase the success of your ad.

IN THIS EPISODE YOU’LL LEARN:

• Oli’s 3 P’s that ensure your marketing is successful
• The FSMC Formula Oli uses for each of his advertising campaigns that’s helped keep his customers on track
• How to retarget consumers who didn’t follow through on campaign milestones
• How to integrate FSMC into Facebook Messenger so you can streamline your conversions

While there are definitely some big differences between brick-and-mortar and online stores, there are also some things that BOTH should be doing, especially when it comes to advertising…

This week, Perpetual Traffic hit the road and traveled all the way to Las Vegas, Nevada to the Shop.org E-Commerce Conference. Adam Killam, VP of Business Development at Tier 11, joined Ralph Burns to record live at the event and discuss all things retail.

These experts talk about some untapped ad platforms, like Snapchat, and why you should be using them. With millions of users, many of whom don’t use other platforms like Facebook, Snapchat can give advertisers the opportunity to target new individuals.

They also explain examples of unique online customer experiences, strategies to avoid cart abandonment, and how to increase conversions once users have interacted with an ad.

IN THIS EPISODE YOU’LL LEARN:

• What omni-channel marketing is and how companies are using it to increase conversions
• How to bring online customer experiences offline to business establishments
• Why focusing on the back-end customer experience is equally as important as driving traffic
• How to decrease cart abandonment rates
• How to monetize and make use of the traffic you’re driving to a webpage