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Perpetual Traffic

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Molly Pittman (DigitalStrategyBootCamps.com). The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11 and DigitalStrategyBootCamps.com. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
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Now displaying: August, 2018
Aug 28, 2018

Facebook has been making so many changes to their advertising lately, it can be hard to know what really matters to YOU. That’s where Perpetual Traffic comes in! 

Join Ralph as he shares insights from Tier 11’s Facebook Partner Manager and dives in to the latest Facebook ad updates… and updates that are on the horizon. He boils down the buckets of info, focusing in on the 7 changes that are important for you and your business.

If you or your business are running Facebook or Instagram ad campaigns, you’ll want to tune in to this episode.

IN THIS EPISODE YOU’LL LEARN:

  • Why using both video and still image ads might be the perfect recipe to up your conversions
  • 4 tips to ramp up your ads to make them "thumb stopping"
  • Why Facebook is removing thousands of targeting options (and adding some new options) and what that means for your existing campaign
  • How to use these updates to protect the privacy of you and of your customers
Aug 21, 2018

Have you ever wondered what a paid traffic expert does all day? How does a media buyer create campaigns that drive leads and generate sales?

This week, tune in to hear a segment of a private online training done by our co-host and paid traffic specialist, Molly Pittman. She takes you through what she does every day, and then she shows you how these paid ad strategies are scalable to anyone (even if you aren’t spending millions of dollars on ads).

From how she approaches creating brand new campaigns to what to do when an ad is underperforming, Molly explains it all. Plus, listen closely to get a promo code for the upcoming Shop.com Conference.

IN THIS EPISODE YOU’LL LEARN:

  • How she went from a bartender in Kentucky to a paid traffic expert in just 6 years (and what it takes for YOU to become a master in paid traffic just as quickly)
  • “The Green- Yellow-Red System”: A way to rank your ad data that will help you turn off underperformers and scale up your budgets
  • Why research is the most important part of your campaign
Aug 14, 2018

Maybe you’ve listened to the last few episodes of Perpetual Traffic and followed all the advice, and you’re still seeing a high cost per acquisition (CPA). Your ads might have a different problem entirely.

But don’t worry… in Part 3 of their Facebook ad troubleshooting mini-series, the experts tackle how to fix another set of potential problems that nearly every media buyer has.

Listen to learn the 2 main causes of a low click-through rate (CTR) and a high cost per click (CPC) and 4 ways to get your ads back on track, increase your CTR, and simultaneously drop your CPC.

Missed the first 2 installments of this mini-series?
Find Part 1 here

Find Part 2 here

IN THIS EPISODE YOU’LL LEARN:

  • A few simple ways to beef up your creative and ad copy so your campaign resonates with more cold traffic
  • Why your hooks are so important, and how to successfully target them to your audience
  • How to use the Ad Grid to plan your ads and lower your CPC
Aug 7, 2018

Everyone who runs ads would love to acquire customers at a lower price. But sometimes your cost per acquisition (CPA) is too high... even if you have a high click-through rate and low cost per click. And even with the data that Facebook gives you, it’s not always clear what went wrong.

If this sounds far too familiar to you, this is the episode for you.

In the second installment of their Facebook ad campaign troubleshooting mini-series, the experts teach you how to wade through the ad manager data and find out what may be causing your high CPA. Then they walk you through how to fix each problem. 

(Missed the first installment? Find Part 1 of this mini-series here.)

IN THIS EPISODE YOU’LL LEARN:

  • 1 simple step that could save you money if your ads get a lot of traffic, but few conversions
  • What metrics to watch in order to diagnose the cause of your acquisition problem, so you can take steps to fix it
  • 3 potential causes and 3 solutions for a high CPA, despite having a high click-through rate and a low cost per click
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