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Perpetual Traffic

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Molly Pittman (DigitalStrategyBootCamps.com). The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11 and DigitalStrategyBootCamps.com. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
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Now displaying: May, 2018
May 29, 2018

If you’ve been running Facebook ads for your ecommerce business only to break even or lose money, this case study could change your business.

Here’s Why:

If your strategy only involves running ads to cold traffic, you’re flushing 97% of your potential customers down the toilet.

In today’s episode, the experts give you the complete details of how they took an ecommerce company and more than DOUBLED their return on ad spend while also scaling their ad spend 10x. Listen to learn the types of ads they ran and the ad copy they used to talk to leads and customers at every stage of the funnel.

IN THIS EPISODE YOU’LL LEARN:

  • The strategy one ecommerce company used to generate $90,281 ROAS while only spending $16,766 on ads.
  • The specific types of ads you need to run to potential customers at each step of the customer journey.
  • How you can get your customers to buy from you, again and again, using “Level 5 Ads.”

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

May 22, 2018

Special guest Oliver Billson joins the experts to teach you 3 Facebook funnels that start conversations with the prospects who want your services—on the platform they’re most likely to read and respond on.

These funnels generate high-ticket leads whether you’re a brick and mortar, SaaS, internet marketer, or anyone else who needs to have a conversation with their customer.

IN THIS EPISODE YOU’LL LEARN:

  • How you can fully leverage the power of mobile marketing to accelerate your sales process.
  • How you can drive qualified sales appointments from stone cold traffic.
  • 3 effective ways to increase the ROI of your paid traffic campaigns within 30 days.

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

May 15, 2018

If you want to stay competitive in Facebook marketing, you have to stay up to date with what changes are being made to the platform.

Join the experts and stay on the cutting edge as they guide you through 7 Facebook ad updates, from what changes are being made to Messenger marketing (as well as ManyChat) to Facebook’s Ad platform and what they’re doing to eliminate low-quality content.

IN THIS EPISODE YOU’LL LEARN:

  • How you can use Facebook automated rules to increase your budget automatically (« without upsetting the algorithm).
  • What ManyChat has implemented to allow your customers to buy directly from Messenger.
  • Why you shouldn’t necessarily be using Facebook’s conversion objective for your ads (« and what to do instead).

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

May 8, 2018

Do you ever wonder if you’re making mistakes on your Facebook ads that are costing you money?

Join the experts as they critique 6 ads (that are making money on Facebook) and show you what the ads are doing right, what mistakes they’re making, and how you can fix them. Then, Ralph goes beyond the ads and shows you mistakes the website is making once people click through, and how they could be fixed.

If you’ve ever found yourself wondering about your own Facebook ads, this is the episode you need to hear.

IN THIS EPISODE YOU’LL LEARN:

  • 3 examples of how real companies are using pixels (« and what mistakes they’re making, so you can avoid doing the same).
  • 1 big way you are hurting your conversions (« and how to use context to fix it).
  • How you can use the MAGICC method to optimize your video ad.

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

May 1, 2018

If you’re advertising on Facebook but not on Google, you’re missing out on a huge opportunity. (Especially if you run a product-based business.)

After all, if someone sees a product they like, what’s the first thing they’re going to do? (Hint: Google it.)

Join the experts and guest Brett Curry as they dive into the 4 pillars of advertising on Google so you can leverage Google’s advertising platform and reach your potential customers. You’ll learn how to run ads not only on Google’s search engine, but also on their shopping platform, their display network, and the pre-roll video ads on YouTube.

IN THIS EPISODE YOU’LL LEARN:

  • The 4 pillars that make up the foundation of a successful ad campaign on Google.
  • How your Quality Score could get you a bid less than your competitor and still outrank them (« Plus, the 3 elements that makeup Google’s Quality Score).
  • The ad types you want to run first on each of Google’s properties.

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

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