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Perpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital Marketing

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Molly Pittman (DigitalStrategyBootCamps.com). The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11 and DigitalStrategyBootCamps.com. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
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Perpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital Marketing
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Now displaying: January, 2018
Jan 30, 2018

Many marketers are going about Facebook Messenger the wrong way. Either they’re just going for the sale, or they’re treating it the same as their email marketing campaigns. Truth is, if you want to connect with your audience using Facebook Messenger, you’re going to need to approach it differently.

And you can do just that by following the Facebook Messenger terms of service. In Part 1 of this two-part series, Dan Gamito from ManyChat joins us to talk about the strategy you need to follow to maximize your Facebook Messenger marketing results in 2018 and beyond.

IN THIS EPISODE YOU’LL LEARN:

  • How to follow the Facebook Messenger terms of service to maximize your results over the long term.
  • Generate webinar signups using this Facebook Messenger strategy (« even if your customer never sees your landing page).
  • Why it’s not our job to help people solve their problems, and what we need to focus on instead.
  • Simple questions you can ask to segment your audience using Messenger.

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Jan 23, 2018

When it comes to scaling your Facebook traffic, the old school way of thinking was, “We have an ad that’s working. Let’s increase the budget.” That doesn’t work anymore. And no—this isn’t because of the massive change Facebook is making. (But we’ll get to that.)

Learn three ways to scale your Facebook traffic that you can start implementing today. Because if you want to scale your Facebook traffic campaign, you need to change the way you think about scaling your paid traffic campaigns.

IN THIS EPISODE YOU’LL LEARN:

  • The three ways to scale your campaign—even if your campaign has plateaued.
  • Why horizontal scaling is the key to unlocking parts of your audience you’re currently not reaching.
  • The scaling mistake that is killing your business’ growth (« and how to fix it).
  • How to set yourself up for success when outsourcing your Facebook campaigns (« this is something ad managers say their most successful clients are currently doing).

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Jan 16, 2018

Brand based advertising is essential to running a successful long-term advertising strategy.

In fact, it’s one of the three cornerstones of the “BCS Triangle” we’re going to show you in today’s episode. Implement the BCS system in your business, and you’ll be able to activate the 90% of your market that most advertisers miss and build a perpetual traffic machine.

IN THIS EPISODE YOU’LL LEARN:

  • How to exponentially boost your conversion and retargeting campaigns over the next six months.
  • A “ninja strategy” for expanding your reach 3-8x and drastically lowering your costs.
  • The three-part formula for creating a true perpetual traffic machine that will build your audience and drive conversions forever (« without burning out your audience).

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Jan 9, 2018

Imagine, your Facebook ads are running smoothly. And then, suddenly, without warning, reach and impressions decline and cost per acquisitions starts creeping up. What do you do?

When this happens, the experts use five troubleshooting tactics to turn this around, reduce costs, and improve ROI. Listen to learn why your Facebook ads may not be delivering.

IN THIS EPISODE YOU’LL LEARN:

  • Get technical insight to gain an in-depth understanding of how an individual Facebook ad is performing and why it may be failing.
  • Why you may want to avoid being promotional in your ads (« And what you should do instead to encourage impressions and audience engagement).
  • If your ad begins to “tire,” simply do this to “freshen” and reset it.

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Jan 2, 2018

Join Ralph as he examines the most impactful Perpetual Traffic episodes of 2017. He breaks down 10 core concepts that will help you master paid traffic campaigns and the Facebook Advertising platform.

Whether you’re a beginner, a business owner, or a consultant, listen to this episode to learn how to scale your ad campaigns in 2018.

IN THIS EPISODE YOU’LL LEARN:

  • Hear why the CEO of Social Media Examiner says organic social is dead and learn the social media tactics they’re using to reach their audience.
  • The two types of Facebook Messenger ads and how you can leverage them to make your marketing campaigns more personalized for your customer avatar.
  • Learn what you need to optimize to generate more revenue (« Hint: It’s not your ads and traffic campaigns).

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

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