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Perpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital Marketing

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Molly Pittman (DigitalStrategyBootCamps.com). The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11 and DigitalStrategyBootCamps.com. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
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Perpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital Marketing
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Now displaying: 2018
Oct 16, 2018

Do online Facebook ads translate into in-person, brick-and-mortar sales?

Mackensie Liberman, a scientist turned marketer, has proved that they really can. Her agency, Orca Marketology, uses Facebook bots to increase revenue for both brick and mortar and ecommerce businesses, some for just a few dollars of ad spend a day.

In this special episode, also recorded from the 2018 Conversations Conference, return co-host Dan Gamito joins Molly and Ralph to talk with Mackensie about her bots. She walks them through her most successful Facebook ad and explains how she set up this campaign to stay live and converting, for over a year.

IN THIS EPISODE YOU’LL LEARN:

  • How just $5 a day on Facebook can help increase your sales of physical and ecommerce products
  • The ideal grace period to give customers to redeem their coupons to get the best ROI
  • Mackensie’s strategy for landing new clients that you can use no matter your business or industry
Oct 9, 2018

Today’s episode was recorded live from the 2018 Conversations Conference, hosted by ManyChat.

We’re talking with return guest, Oli Billson. Oli previously talked to us about his phone funnel framework several episodes ago. And in this episode, he explains his “FSMC formula” and gives us real campaign examples of how he uses this formula to generate conversions.

Learn how Oli uses Facebook Messenger to drive qualified leads into sales appointments, how to create milestones within your campaign, and when to use contingencies to increase the success of your ad.

IN THIS EPISODE YOU’LL LEARN:

  • Oli’s 3 P’s that ensure your marketing is successful
  • The FSMC Formula Oli uses for each of his advertising campaigns that’s helped keep his customers on track
  • How to retarget consumers who didn’t follow through on campaign milestones
  • How to integrate FSMC into Facebook Messenger so you can streamline your conversions
Oct 2, 2018

While there are definitely some big differences between brick-and-mortar and online stores, there are also some things that BOTH should be doing, especially when it comes to advertising…

This week, Perpetual Traffic hit the road and traveled all the way to Las Vegas, Nevada to the Shop.org E-Commerce Conference. Adam Killam, VP of Business Development at Tier 11, joined Ralph Burns to record live at the event and discuss all things retail.

These experts talk about some untapped ad platforms, like Snapchat, and why you should be using them. With millions of users, many of whom don’t use other platforms like Facebook, Snapchat can give advertisers the opportunity to target new individuals.

They also explain examples of unique online customer experiences, strategies to avoid cart abandonment, and how to increase conversions once users have interacted with an ad.

IN THIS EPISODE YOU’LL LEARN:

  • What omni-channel marketing is and how companies are using it to increase conversions
  • How to bring online customer experiences offline to business establishments
  • Why focusing on the back-end customer experience is equally as important as driving traffic
  • How to decrease cart abandonment rates
  • How to monetize and make use of the traffic you’re driving to a webpage
Sep 25, 2018

Choosing the right objective is an essential lever in your campaign strategy. The right objective can achieve a 20%, or more, ad conversion rate, while the wrong one can put you below 10%.

If you listened to last week’s episode, but still have questions about some of the other campaign objectives, you’re in luck! (And if you haven’t listened to last week’s episode, click here.)

In this concluding episode, we talk about the remaining objectives: video views, lead generation, messages, conversion, catalog sales, and store visits. The experts give you real campaign examples they’ve used for each objective and tell you how to know which objective is right for you.

IN THIS EPISODE YOU’LL LEARN:

  • Which objective to use to increase product awareness
  • The different objective needs for larger and smaller businesses
  • What conversion rate you should shoot for when using lead generation
  • 2 ways to use the Messenger objective
Sep 18, 2018

It might seem like a simple factor of your campaign settings, but Facebook Campaign Objectives can have a big impact in achieving your goals for your ads. So, if your campaign is struggling, you might want to look at your objective settings.

In this week’s episode, the experts talk about a few of the 11 objective options and how to use them to your advantage. They give you real campaign examples of how they’ve used some of the objectives to drive website traffic, increase sales, and successfully retarget.

And tune in next week where they continue the conversation about the remaining objectives.

IN THIS EPISODE YOU’LL LEARN:

  • Get Facebook to do the heavy lifting for you by picking the right objective
  • The cheapest objective option for building brand awareness (and why you should be focusing on that)
  • The right campaigns to use impressions as your objective
  • What objective options you should be using for most of your campaigns
Sep 11, 2018

Sounds like a strange episode title for a podcast all about Facebook traffic, but bear with us. This week’s episode is one you NEED to listen to, especially if you have an ecommerce business.

Ralph Burns and his guest, Tanner Larsson, Co-Founder of Ecom Insider and Buildgrowscale.com, talk about a new way to think about increasing your revenue that doesn’t involve getting more traffic. Tanner will teach you all about revenue optimization, a more holistic way to optimize your Customer Value Journey, and why it might be a better thing to focus on than conversion rate optimization.

They also discuss the biggest mistakes that most business owners are making and many ways that you can get more money out of the traffic you already get.

IN THIS EPISODE YOU’LL LEARN:

  • Don’t try to extract your profit from your initial sale (and what to do instead)
  • The 3 ways to grow your business, and the 2 you should be giving more attention to
  • How to increase your revenue by selling to your existing customer base
  • Tactics to optimize your Shopify store to keep your customers coming back and staying longer
Sep 4, 2018

Roxelle Cho was born an entrepreneur.

She has been selling since she was a kid, peddling snacks from her backpack during school. But her creativity and knack for sales thrived when she turned to Facebook ads to help her struggling swimwear store, Fused Hawaii.

This week, paid traffic expert Molly Pittman and guest co-host Jeanna Pool—from Clientsinbulk.com—take on Roxelle’s case study. They look at more than just the numbers, impressive as they are, and get to the bottom of what made Fused Hawaii so successful—and how you can apply the same strategies to your Facebook ads, no matter your industry.

Molly and her guests also talk about the importance and benefits of surrounding themselves with other powerful businesswomen to learn from.

IN THIS EPISODE YOU’LL LEARN:

  • The Facebook ads strategy that changed the game for a small, struggling business and generated nearly $2MM in revenue
  • Why the Michigan Method from Episode 71 might not be right for you (and what to focus on instead to scale your Facebook campaigns)
  • How starting a conversation and selling a message (as well as a product) will set you apart and generate more loyal customers
Aug 28, 2018

Facebook has been making so many changes to their advertising lately, it can be hard to know what really matters to YOU. That’s where Perpetual Traffic comes in! 

Join Ralph as he shares insights from Tier 11’s Facebook Partner Manager and dives in to the latest Facebook ad updates… and updates that are on the horizon. He boils down the buckets of info, focusing in on the 7 changes that are important for you and your business.

If you or your business are running Facebook or Instagram ad campaigns, you’ll want to tune in to this episode.

IN THIS EPISODE YOU’LL LEARN:

  • Why using both video and still image ads might be the perfect recipe to up your conversions
  • 4 tips to ramp up your ads to make them "thumb stopping"
  • Why Facebook is removing thousands of targeting options (and adding some new options) and what that means for your existing campaign
  • How to use these updates to protect the privacy of you and of your customers
Aug 21, 2018

Have you ever wondered what a paid traffic expert does all day? How does a media buyer create campaigns that drive leads and generate sales?

This week, tune in to hear a segment of a private online training done by our co-host and paid traffic specialist, Molly Pittman. She takes you through what she does every day, and then she shows you how these paid ad strategies are scalable to anyone (even if you aren’t spending millions of dollars on ads).

From how she approaches creating brand new campaigns to what to do when an ad is underperforming, Molly explains it all. Plus, listen closely to get a promo code for the upcoming Shop.com Conference.

IN THIS EPISODE YOU’LL LEARN:

  • How she went from a bartender in Kentucky to a paid traffic expert in just 6 years (and what it takes for YOU to become a master in paid traffic just as quickly)
  • “The Green- Yellow-Red System”: A way to rank your ad data that will help you turn off underperformers and scale up your budgets
  • Why research is the most important part of your campaign
Aug 14, 2018

Maybe you’ve listened to the last few episodes of Perpetual Traffic and followed all the advice, and you’re still seeing a high cost per acquisition (CPA). Your ads might have a different problem entirely.

But don’t worry… in Part 3 of their Facebook ad troubleshooting mini-series, the experts tackle how to fix another set of potential problems that nearly every media buyer has.

Listen to learn the 2 main causes of a low click-through rate (CTR) and a high cost per click (CPC) and 4 ways to get your ads back on track, increase your CTR, and simultaneously drop your CPC.

Missed the first 2 installments of this mini-series?
Find Part 1 here

Find Part 2 here

IN THIS EPISODE YOU’LL LEARN:

  • A few simple ways to beef up your creative and ad copy so your campaign resonates with more cold traffic
  • Why your hooks are so important, and how to successfully target them to your audience
  • How to use the Ad Grid to plan your ads and lower your CPC
Aug 7, 2018

Everyone who runs ads would love to acquire customers at a lower price. But sometimes your cost per acquisition (CPA) is too high... even if you have a high click-through rate and low cost per click. And even with the data that Facebook gives you, it’s not always clear what went wrong.

If this sounds far too familiar to you, this is the episode for you.

In the second installment of their Facebook ad campaign troubleshooting mini-series, the experts teach you how to wade through the ad manager data and find out what may be causing your high CPA. Then they walk you through how to fix each problem. 

(Missed the first installment? Find Part 1 of this mini-series here.)

IN THIS EPISODE YOU’LL LEARN:

  • 1 simple step that could save you money if your ads get a lot of traffic, but few conversions
  • What metrics to watch in order to diagnose the cause of your acquisition problem, so you can take steps to fix it
  • 3 potential causes and 3 solutions for a high CPA, despite having a high click-through rate and a low cost per click
Jul 31, 2018

Running Facebook ads is not a “set it and forget it” sort of experience. Even the pros have to keep an eye on their ads to make sure things are running smoothly. And things don’t always run smoothly… 

If you’ve turned on a campaign and you’re getting 0 impressions or 0% conversions, listen up. In this week’s episode, the experts talk about some common mistakes that people make when setting up a Facebook ad campaign. They walk you through 11 things that you can check and fix to get your campaign converting again. 

IN THIS EPISODE YOU’LL LEARN:

  • How to prevent the Facebook ad mistakes that even the experts make sometimes
  • The 1 thing you should do so that your disapproved or pending ad gets approved by Facebook
  • Why a limited ad flight schedule might not be right for you (and what to do instead)
  • 2 ways your pixel could be sabotaging you (and a Chrome extension to help you fix it)
Jul 24, 2018

Instagram users are now spending just as much time scrolling as Facebook users. So, if you aren’t putting your ads on both platforms, you are missing out on some great opportunities to leverage your advertising dollars.

 

Luckily for you, in this episode, the experts are breaking down a bunch of new updates that Facebook and Instagram have rolled out over the past month. This includes multiple new ad formats (and a future ad placement) to make your advertising more effective, a new feature on the Ads Manager app that will give you more control of your ads if you’re away from your desktop, and 3 new ManyChat features that will make your life easier.

IN THIS EPISODE YOU’LL LEARN:

  • The new Ads Manager app feature that lets you do more for your ad campaign, even when you’re on the go and away from the computer
  • 3 exciting new ManyChat features that make Messenger marketing more powerful
  • The future Instagram ad placement you should be looking out for
  • How 2 new Instagram ad options help you use the growing platform to its fullest to grow your campaign
Jul 17, 2018

157,362 leads generated. In 8 weeks. For just $1.08 per lead. All from 1 Facebook campaign! 

Join the experts as they share the exact strategy Molly used to achieve these results… and how you can apply it to your next Facebook ad campaign.

We break down everything—the research process, how the ad sets were set up, how Molly maximized the relevance score, why ad sets were removed or boosted, and what the results from the campaign were.

If you want to improve how you’re managing your own Facebook ad campaigns, grab a notebook and tune into this episode.

IN THIS EPISODE YOU’LL LEARN:

  • The 1 technique Molly used to skyrocket the social proof on her ads
  • The 6 steps to expand your research so you can find the best audiences for your ad sets
  • How to cull the bad ad sets and boost the better ones
  • What to do if you’re getting cheap link clicks but no conversions
Jul 10, 2018

Join the experts as they discuss a major update Facebook made to increase transparency, why this might be a bad thing for “Bush’s Baked Beans,” but why it is definitely a GOOD thing for your business.

 

If you’ve ever had trouble researching your target market and coming up with ideas for ad creatives, this update is exactly what you’re looking for. Tune in to find out why.

IN THIS EPISODE YOU’LL LEARN:

  • A “sneaky” new way to spy on your competitors’ ads to learn what’s working for them
  • What to test in your Facebook ad campaigns so you can reach more of your audience
  • New restrictions being placed on 1 Facebook ad type and how this will impact your Facebook ad strategy
Jul 3, 2018

The podcast world is constantly changing. If you are wondering how to get your foot in the door with your own podcast, there are some things you need to know.

In this episode, the experts interview the hosts of the new DigitalMarketer podcast on what their strategy is for launching their podcast in 2018.  They cover everything from how many episodes they’re launching with to what kinds of ads they’re running.

And for those podcasters who might be launching without an established audience, they cover strategies you can use to build your listenership and how to stand out in the changing landscape.

If you are thinking of starting a podcast, this is an episode you won’t want to miss.

IN THIS EPISODE YOU’LL LEARN:

  • How to build traffic and grow your audience, even if you are starting out small
  • 4 Strategies you can use to buy traffic without breaking the bank
  • Why getting into New and Noteworthy is more difficult now (but you shouldn’t be worried)
  • The strategies used by Perpetual Traffic and the DigitalMarketer Podcast to launch successfully
Jun 26, 2018

Most businesses already have the knowledge and tools they need, but they don’t necessarily know what to do, so they focus on the wrong things...

Join the experts as they interview guest Sonya Keenan from Digital Marketer Down Under and learn how she took a client’s business from 6,000 subscribers to 20,000 and cut overhead by 75% by simply cutting out all the things they shouldn’t have been focusing on. Learn how to plan out what you should be focusing on so you can do the same in your business.

IN THIS EPISODE YOU'LL LEARN:

  • How Sonya 3X’d a client’s business by stopping them from doing the wrong things
  • Why most businesses shouldn’t just focus on customer ascension (« and what to focus on instead)
  • 3 things that make a successful strategy (« if you don’t have these, you don’t have a strategy)
  • The 1 foundational step you need to take before starting your new marketing campaign

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

Jun 19, 2018

If you don’t know your customer better than they know themselves, your ads are basically shots in the dark.

For example, how long does it take your audience, on average, before they make their first purchase? How many clicks do they have to make before they buy? What is the lifetime value of your best customers vs. your worst ones?

Join the experts and guest expert Scott Desgrosseilliers as they go in depth about the Customer Journey and give you the ammo you need to make informed decisions about your ad campaigns. 

IN THIS EPISODE YOU’LL LEARN:

  • The average time a lead takes to place their first order and how this impacts the strategy of your ad campaigns.
  • Why you shouldn’t spend more than 70% of your budget on lead gen (« and what you should do with the other 30%).
  • The ROI on the average campaign (« hint: it’s not good) and what this means for your campaign as a whole.

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

Jun 12, 2018

What is AI, actually?

Why should you care about machine learning?

What’s on the horizon for this field and how will this impact your bottom line?

Join the experts and guest expert Mike Rhodes to discover how Google’s AI will affect you, your business, and your paid traffic campaigns in the coming months, so you can make Google’s AI work for you and not against you.

IN THIS EPISODE YOU’LL LEARN:

  • What AI is and how Google is using it to make your ad campaigns more profitable.
  • How to use Smart Bidding in AdWords and what options to select for your type of business.
  • The number of conversions you need to maximize Google’s AI.
  • Will AI make PPC management agencies obsolete?
  • Ways you can combine AIs to improve your business.

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

Jun 5, 2018

Andrew Foxwell joins the experts to explain what Facebook Analytics is, how to set it up, and what your first steps should be to use Facebook Analytics to grow your business and marketing campaigns.

If you’ve been wanting to try Facebook Analytics but aren’t sure what you need to do, you need to listen to today’s episode with Andrew. 

IN THIS EPISODE YOU’LL LEARN:

  • The 3 steps you need to take to get started with Facebook Analytics as a new advertiser
  • How to use Facebook Analytics to generate more sales for your ecommerce site
  • Will Facebook Analytics kill Google Analytics?

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

May 29, 2018

If you’ve been running Facebook ads for your ecommerce business only to break even or lose money, this case study could change your business.

Here’s Why:

If your strategy only involves running ads to cold traffic, you’re flushing 97% of your potential customers down the toilet.

In today’s episode, the experts give you the complete details of how they took an ecommerce company and more than DOUBLED their return on ad spend while also scaling their ad spend 10x. Listen to learn the types of ads they ran and the ad copy they used to talk to leads and customers at every stage of the funnel.

IN THIS EPISODE YOU’LL LEARN:

  • The strategy one ecommerce company used to generate $90,281 ROAS while only spending $16,766 on ads.
  • The specific types of ads you need to run to potential customers at each step of the customer journey.
  • How you can get your customers to buy from you, again and again, using “Level 5 Ads.”

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

May 22, 2018

Special guest Oliver Billson joins the experts to teach you 3 Facebook funnels that start conversations with the prospects who want your services—on the platform they’re most likely to read and respond on.

These funnels generate high-ticket leads whether you’re a brick and mortar, SaaS, internet marketer, or anyone else who needs to have a conversation with their customer.

IN THIS EPISODE YOU’LL LEARN:

  • How you can fully leverage the power of mobile marketing to accelerate your sales process.
  • How you can drive qualified sales appointments from stone cold traffic.
  • 3 effective ways to increase the ROI of your paid traffic campaigns within 30 days.

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

May 15, 2018

If you want to stay competitive in Facebook marketing, you have to stay up to date with what changes are being made to the platform.

Join the experts and stay on the cutting edge as they guide you through 7 Facebook ad updates, from what changes are being made to Messenger marketing (as well as ManyChat) to Facebook’s Ad platform and what they’re doing to eliminate low-quality content.

IN THIS EPISODE YOU’LL LEARN:

  • How you can use Facebook automated rules to increase your budget automatically (« without upsetting the algorithm).
  • What ManyChat has implemented to allow your customers to buy directly from Messenger.
  • Why you shouldn’t necessarily be using Facebook’s conversion objective for your ads (« and what to do instead).

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

May 8, 2018

Do you ever wonder if you’re making mistakes on your Facebook ads that are costing you money?

Join the experts as they critique 6 ads (that are making money on Facebook) and show you what the ads are doing right, what mistakes they’re making, and how you can fix them. Then, Ralph goes beyond the ads and shows you mistakes the website is making once people click through, and how they could be fixed.

If you’ve ever found yourself wondering about your own Facebook ads, this is the episode you need to hear.

IN THIS EPISODE YOU’LL LEARN:

  • 3 examples of how real companies are using pixels (« and what mistakes they’re making, so you can avoid doing the same).
  • 1 big way you are hurting your conversions (« and how to use context to fix it).
  • How you can use the MAGICC method to optimize your video ad.

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

May 1, 2018

If you’re advertising on Facebook but not on Google, you’re missing out on a huge opportunity. (Especially if you run a product-based business.)

After all, if someone sees a product they like, what’s the first thing they’re going to do? (Hint: Google it.)

Join the experts and guest Brett Curry as they dive into the 4 pillars of advertising on Google so you can leverage Google’s advertising platform and reach your potential customers. You’ll learn how to run ads not only on Google’s search engine, but also on their shopping platform, their display network, and the pre-roll video ads on YouTube.

IN THIS EPISODE YOU’LL LEARN:

  • The 4 pillars that make up the foundation of a successful ad campaign on Google.
  • How your Quality Score could get you a bid less than your competitor and still outrank them (« Plus, the 3 elements that makeup Google’s Quality Score).
  • The ad types you want to run first on each of Google’s properties.

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

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