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Perpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital Marketing

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Molly Pittman (DigitalStrategyBootCamps.com). The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11 and DigitalStrategyBootCamps.com. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
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Perpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital Marketing
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Now displaying: December, 2017
Dec 26, 2017

The move into 2018 also comes with a shift in digital marketing.

Join the experts as they predict what new technologies and trends are on the horizon and how you can prepare. Plus, hear the tactics the PT crew are exploring and planning to implement in 2018.

IN THIS EPISODE YOU’LL LEARN:

  • One of the best strategies for connecting with your audience (« Hint: And it can be as simple as hitting a button on your phone).
  • Implement the “BCS Triangle,” a perpetual system that will move your audience from being unaware of a problem to aware of your product as a solution.
  • Learn the types of businesses that are in the Facebook “sweet spot” and can truly take advantage of advertising on Facebook to leverage their brand, expand their business, and generate more sales.
Dec 19, 2017

Join Molly Pittman as she answers the most common digital marketing questions she’s asked — along with a few that surprised her — from DigitalMarketer’s private community, DM Engage.

From what will make the biggest difference for your traffic campaigns to how to shave off two years of the digital marketing learning curve, the answers to these questions will give you the insight to grow as a digital marketer and tactics you can apply immediately to scale your paid traffic campaigns.

IN THIS EPISODE YOU’LL LEARN:

  • Learn if you can run a successful paid traffic campaign with little content development.
  • The three elements of your Facebook ad to split test, ranked in order of importance (« so your campaign can truly move the needle for your business).
  • Hear Molly’s daily checklist for monitoring and optimizing Facebook campaigns that you can start applying today to create scalable, profitable Facebook ads.
Dec 12, 2017

Are your Facebook ads not getting approved?

If you regularly advertise on Facebook or are new to Facebook advertising, listen to this episode to make sure you’re in compliance with Facebook’s ad policy. You’ll learn what can keep your ad from getting approved by Facebook and how to avoid a disapproved ad or worse… a banned account.

IN THIS EPISODE YOU’LL LEARN:

  • Download Dominate Web Media’s “Ad Account Safety Checklist” to ensure Facebook will approve your ads.
  • What you can do today to lower your CPA and improve the overall health of your ad account (« Hint: Look at your disapproved ads).
  • The one question to ask yourself about your ads that will help your ad convert and make it through Facebook’s policy.

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Dec 5, 2017

The Facebook advertising landscape has changed — again.

Join the Perpetual Traffic crew as they give you a pro advertiser's view on the new features you should be using and how to use them.

Plus, Keith has an exciting announcement about something he’s working on with Perry Marshall!

IN THIS EPISODE YOU’LL LEARN:

  • Supercharge your Facebook marketing by connecting 750+ tools that can now connect to Facebook Messenger (« Listen up if you use webinar software, CRM’s, or email software).
  • A simple ad objective change that helps to guarantee that your prospects are consuming a piece of pre-engagement content (« This feature has been around for about 6 months, but we’ve just figured out a profitable way to use it).
  • Two new ways (Lowest Cost and Target Cost) to bid on Facebook Ads. Target Cost could be a real game-changer.

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

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