After serving 13 years as an L.A. police officer, Jason Smith decided it was time for a career change. Within a year’s time, Jason has grown a successful Facebook ad consulting business, earning a higher income now than what it took him 13 years to reach.

Join the experts to learn the process behind Jason’s success and hear the Facebook ad strategies Jason uses in his business that you can apply in your own.

IN THIS EPISODE YOU’LL LEARN:

• The “never-ending revolving door” tactic that can help you generate 20% more revenue.
• The messaging app that has resulted in a 75% open rate and a 40% click-through rate for abandoned carts.
• The experts’ advice on how to build authority and master your craft so you’re more in demand.

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Are your traditional, proven copywriting methods actually working?

Ad copy has evolved. Especially within the last year. Join the experts and special guest, Frannie Coggeshall, as they detail the “new” five-step formula for writing high converting ad copy. 

Using these steps will help you create ads that are more native and relevant to your audience. Not only that, these Facebook ad copy techniques can be applied to your other marketing channels — from email to sales pages.

IN THIS EPISODE YOU’LL LEARN:

• How to better understand your customer avatar so you can deeply connect with your audience and craft effective ad copy.
• Why your ad copy should talk about the risk of your product NOT working for the customer (« and how this will help you create relevant ads that are more likely to convert and be shared).
• Why the “short and sweet” ad copy may not be the best approach.

Learn about the latest Facebook ad updates and what they mean for you and your business. The experts will explain how they’re using the new features and changes in their businesses.

If you’re feeling overwhelmed by the Facebook ad updates, this episode will be a good place to start.

IN THIS EPISODE YOU’LL LEARN:

• The Facebook feature that will show your ad to people who are more likely to convert.
• How to generate more leads using a new ad type.
• The update that will make Facebook Messenger Ads easier to set up.
• What the merging of Facebook Ads Manager and Power Editor means for you (« and why the merger will be better for Facebook marketers).

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Let’s apply the strategy!

Join the experts as they explain how they use the three-step formula from the last episode to 10X their clients’ Facebook ad spend and generate consistent ROI. Learn the hooks and tactics you can immediately apply to your Facebook ads to scale your campaigns.

And be sure to tune in to hear the results from the split tests detailed in Episode 115.

IN THIS EPISODE YOU’LL LEARN:

• The main tip you want to remember when coming up with your ad’s hook (« and the red flag you want to avoid to keep your ad from flopping).
• The retargeting strategy Dominate Web Media has used to generate a 4 to 1 return on ad spend.
• What to do when people abandon your cart (« Hint: Use this Facebook ad type to drive more online sales and bring back people who didn’t buy from you).

Want to scale your Facebook ads?

In this two-part episode, learn the simple three-step strategy to scale your Facebook ads while generating a consistent return on investment. Once you understand this, you can create an ad that will resonate with a broad audience, get your message across, and create a campaign that can last for years to come.

IN THIS EPISODE YOU’LL LEARN:

• What to do in the first ten seconds of your video ad to grab a viewer’s attention (« and what you should avoid doing so you don’t discourage views).
• How to leverage the UPSYD Awareness Formula to move people from unaware of the problem to desiring your product/service.
• The tactics Dominate Web Media uses in their clients’ Facebook campaigns to turn cold traffic into buyers.

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!