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Perpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital Marketing I

Facebook Ads & paid media experts Keith Krance, Ralph Burns (Dominate Web Media), and Molly Pittman (DigitalMarketer) share cutting edge Facebook advertising, YouTube Ads, Google Adwords, Twitter & Instagram advertising tips, strategies and case studies on how to grow your business or brand through online advertising. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at Digital Marketer with the real life agency experience of Dominate Web Media. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, YouTube advertising, Twitter Advertising, Google Adwords, LinkedIn Advertising, (and more) work for your business.
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Perpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital Marketing I
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Now displaying: February, 2017
Feb 28, 2017

Learn the 5-step framework that will give you the most upside potential with every new campaign you launch and help you generate more customers. Once you understand this concept, you can win in any market because the framework works on any platform and in any market.

IN THIS EPISODE YOU’LL LEARN:

  • The 5-step process that will move people from unaware of the problem to desiring your solution (« i.e. buying your product/service).
  • How to connect with people who are unaware of the problem or the solution.
  • The hook and ad copy Keith used to generate 217 shares and reach 200,668 people on Facebook (« this will make people open to your marketing message and move people through the steps to a conversion).

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Keith’s UPSYD Slides
Episode 01: The Future of Paid Traffic
Episode 02: Acquiring Customers One Pixel At A Time
Episode 03: Facebook Video Ad Game Plan
Episode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer
Episode 67: The Proven 3-Step Formula to Transform Your Business with Video Ads [Part 1]
Episode 84: Ryan Deiss: 7 Questions I Ask Myself Before I Finish Writing Ad Copy
Episode 85: 6 Elements of a High Converting Ad Creative

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Show Page Notes

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Feb 21, 2017

How do you create compelling visuals for your ads?

Listen as Molly details the six foundational elements of ad creatives that convert — including even one of these elements in every creative you make will help your ad succeed. Then, Molly goes over the Ad Design Checklist (« that you can swipe for free in the resource section) DigitalMarketer uses to create the concepts for all their marketing visuals.

IN THIS EPISODE YOU’LL LEARN:

  • The element your ad creative must contain to have a successful campaign.
  • What to do if you’re not a visual person or overly creative and the free research tool you can use to overcome that so you can convey your marketing message through visuals.
  • The 6-Step checklist DigitalMarketer uses to design powerful Facebook ads (« Find it in the resource section below).
  • Tips and tools you can use to create strong visuals, even if you don’t have a graphic designer.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Big Magic
Episode 41: 9 Ways to Increase Landing Page Conversion Rate
Episode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer
Episode 84: Ryan Deiss: 7 Questions I Ask Myself Before I Finish Writing Ad Copy
Facebook Ad Example Slide Deck
Molly’s example document she gives to DM’s graphic designer
[DOWNLOAD] Use This 6-Point Facebook Ad Design Checklist Before Launching Your Next Campaign (…and draw inspiration from 20 critiqued ads!)
Facebook Ad Design Checklist
Dreamstime

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Show Page Notes

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Feb 14, 2017

Ryan Deiss joins the experts to share the seven questions he asks himself when writing copy, which helps make his ads, emails, and sales copy more effective. Listen to learn how answering even just one of the seven questions can make your ad copy more deliberate, more powerful, and more likely to generate conversions.

IN THIS EPISODE YOU’LL LEARN:

  • How you can draw your prospects’ focused attention.
  • What hit songs and effective sales copy have in common (« And how you can quickly use this approach).
  • How answering two questions can grab attention and help create the emotion that will trigger a sale. (« Hint: They’re Questions 4 and 5).
  • The “Portal Strategy” that makes prospects more open to your message.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Influence by Robert B. Cialdini
Pre-Suasion by Robert B. Cialdini
Wizard of Ads by Roy H Williams
Ogilvy on Advertising by David Ogilvy

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Show Page Notes

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Feb 7, 2017

Thinking of crowdfunding? Learn how you can generate more pledges and run a successful campaign from Zach Smith and Thomas Alvord, founders of Funded Today, who’ve raised over $100,000,000 across different Kickstarter and Indiegogo projects. Zach and Thomas detail to the experts the hooks, strategies, and ads they use to successfully fund a campaign, along with how crowdfunding can validate if you have a good product or not.

IN THIS EPISODE YOU’LL LEARN:

  • The businesses and products crowdfunding is good for and why people should think about crowdfunding (« and the products that shouldn’t).
  • Why conversion rate means nothing for crowdfunding and the metric that truly denotes your campaign’s success.
  • The Triple F Strategy that will help you launch and give your campaign momentum.
  • The two profitable paid traffic channels and the “Holy Grail” for crowdsourcing.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Indiegogo
Kickstarter

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Show Page Notes

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

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