The founder and CEO of Social Media Examiner, Mike Stelzner, explains to the experts why organic social media is dead and details the medium and a new philosophy you can leverage to develop a loyal community who can positively impact your bottom line.

IN THIS EPISODE YOU’LL LEARN:

• The surprising percentage of social media traffic that visits Social Media Examiner.
• The community development “superpower” that helps you generate super fans.
• The key to going Live on Facebook (« It may not be what you were expecting).
• The innovative strategy Mike uses to repurpose his podcast to generate more exposure that you can use, too.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 50: How Frank Kern Generates Sales and Goodwill with Facebook Live
Episode 81: How Laura Roeder Grew MeetEdgar to 7,000+ Users
Social Media Examiner Live Show
Social Examiner Facebook Video Archives
Social Media Marketing World
Huzza

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Show Page Notes

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Special guest Laura Roeder, founder of MeetEdgar, joins the experts to detail the strategies that grew MeetEdgar to over 7,000 customers—without venture capitalists. Laura, Molly, Keith, and Ralph discuss the funnels and acquisition tactics that are driving MeetEdgar’s success, along with how they’re reducing customer churn. Listen and learn how you can apply these same strategies in your own company.

IN THIS EPISODE YOU’LL LEARN:

• The “catch-all” strategy inspired by MeetEdgar that is generating 500-700 opt-ins a week for DigitalMarketer (« that you can apply to your website, too).
• The three strategies MeetEdgar uses to generate leads and move them through the Customer Journey towards a conversion (« use this as inspiration within your own company).
• The messaging and hook MeetEdgar uses to connect with people who aren’t aware of their product.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
MeetEdgar
Episode 78: 8 Digital Marketing Predictions for 2017: Facebook Messenger Ads, Ad Load, and Brand Personality

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This is something you can’t ignore.

Listen and follow along with Molly’s slides to learn how DigitalMarketer has been using Facebook Messenger Ads, so you can not only stay on the cutting edge, but also come up with a unique strategy to connect with your audience, reach new people, and really stand out in today’s environment.

The companies who figure out Messenger ads and use them in their Customer Journey are going to win.

IN THIS EPISODE YOU’LL LEARN:

• The two types of Facebook Messenger ads and their specifics so you can set up your own (« Follow along with the slides to set up each ad).
• How to use Messenger to create personalization and overcome objections people may have about buying your product or service.
• The easy, inexpensive tool DigitalMarketer is using to build subscribers (« And has helped generate a 67.08%-89.87% open rate with Facebook Messenger).
• How to take advantage of Messenger even if you’re not buying ads on Facebook.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 72: How DigitalMarketer Generated 500% ROI in 3 Days Using Facebook Messenger
Episode 78: 8 Digital Marketing Predictions for 2017: Facebook Messenger Ads, Ad Load, and Brand Personality
ManyChat
Molly’s Slides

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Show Page Notes

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Join the experts as they detail three proven traffic methods they’ve seen work and have used in their own businesses; the psychology behind these tactics is universal and can be applied to any business, no matter your industry. Molly, Keith, and Ralph set foundational guidelines to make sure the way you sell your product or service via Facebook ads is efficient and effective.

IN THIS EPISODE YOU’LL LEARN:

• The low-risk way to build trust and goodwill with your audience while simultaneously growing your audience base (« Hint: You can do this for as little as $1/day).
• How thinking backwards can help you better understand your customer and ultimately lead to creating an offer that will resonate with your audience.
• How to “Trojan Horse” your offer so leads are ready to buy by the time they click.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 01: The Future of Paid Traffic
Episode 02: Acquiring Customers One Pixel At A Time
Episode 78: 8 Digital Marketing Predictions for 2017: Facebook Messenger Ads, Ad Load, and Brand Personality

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Show Page Notes

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How will digital marketing evolve in 2017? The experts make eight predictions and detail what they’re paying attention to in the new year. Listen so you can stay ahead of the trends and change your traffic strategy accordingly. 

IN THIS EPISODE YOU’LL LEARN:

• How the “Me” and the “We” cycles affect your business and how you can leverage it to your advantage.
  
• How you can build your brand’s personality, which will make your paid traffic more profitable.
  
• Dominate Web Media’s approach to the overcrowding of Facebook advertising and Ralph’s advice for dealing with ad load.  
  

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 02: Acquiring Customers One Pixel At A Time

Episode 03: Facebook Video Ad Game Plan

Episode 56: How DollarBeardClub.com Generated 100 Million Video Views in 13 Months

Episode 72: How DigitalMarketer Generated 500% ROI in 3 Days Using Facebook Messenger

Episode 77: 7 Biggest Traffic Takeaways from 2016

Dominate Web Media’s Facebook Ads Specialist Certification

Pendulum: How Past Generations Shape Our Present and Predict Our Future by Roy H. Willimas and Michael R. Drew

The New Definition of Branding (And 4 more ways digital marketing will evolve in 2016)

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!