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Perpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital Marketing I

Facebook Ads & paid media experts Keith Krance, Ralph Burns (Dominate Web Media), and Molly Pittman (DigitalMarketer) share cutting edge Facebook advertising, YouTube Ads, Google Adwords, Twitter & Instagram advertising tips, strategies and case studies on how to grow your business or brand through online advertising. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at Digital Marketer with the real life agency experience of Dominate Web Media. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, YouTube advertising, Twitter Advertising, Google Adwords, LinkedIn Advertising, (and more) work for your business.
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Perpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital Marketing I
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Now displaying: 2017
Nov 21, 2017

There’s more than one way to do this.

Listen as John Grimshaw, DigitalMarketer’s Analytics and Data Manager, reveals the five selling systems DigitalMarketer uses to scale traffic campaigns and achieve growth and how you can use each system to do the same.

If you want to build a stable business geared for growth and steady acquisition, you have to have multiple selling systems that help you achieve your goals.

IN THIS EPISODE YOU’LL LEARN:

  • Answer three questions to know the different goals and assets you need to successfully run each selling system.
  • The traditional selling system many are using wrong because they think it’s the only funnel to use (« and the correct goal to apply so this selling system successfully generates leads for your company).
  • Use the “Low Entry Barrier Subscription” selling system to pique curiosity and eliminate risk for your customers… all while encouraging massive product subscription growth.
  • The funnel you should start with and the audience you should target to monetize your leads and customers (« Hint: It’s the 4th selling system).

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Nov 14, 2017

What do you do when your selling system isn’t scaling or generating ROI? You have to define your selling system’s goals.

John Grimshaw, DigitalMarketer’s Analytics and Data Manager, joins the experts for a two-part episode that will help you understand the metrics to track so you can define your selling system’s goals and ultimately scale your campaigns and business.

IN THIS EPISODE YOU’LL LEARN:

  • The “eating the data vegetables” concept that will allow you to grow and scale your business and reach a new audience.
  • Use the “Perfect Selling System Questionnaire” to determine the goal of your selling system so you know which systems to scale, which to optimize, and which to scrap.
  • Why making money should not be the goal of every selling system (« and how breaking even can generate opportunity for business growth). 

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Nov 7, 2017

Thinking of hiring a digital marketing agency or consultant? Learn the five questions to ask when vetting an individual so you can decide if you should hire a consultant or an employee or do it yourself.

If you’re a business owner or a marketing director, using these five questions will help you determine what’s best for your business.

IN THIS EPISODE YOU’LL LEARN:

  • The five questions the experts use to make sure they’re working with the right person who can truly meet the needs of their businesses.
  • Save money and skip the headache of hiring the wrong person by asking Questions 1 and 2.
  • Know the full scope of your potential hire’s skills and if their asking price is fair.
  • The question that will determine expectations and responsibilities before you start (« this will help eliminate miscommunication).

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Oct 31, 2017

After serving 13 years as an L.A. police officer, Jason Smith decided it was time for a career change. Within a year’s time, Jason has grown a successful Facebook ad consulting business, earning a higher income now than what it took him 13 years to reach.

Join the experts to learn the process behind Jason’s success and hear the Facebook ad strategies Jason uses in his business that you can apply in your own.

IN THIS EPISODE YOU’LL LEARN:

  • The “never-ending revolving door” tactic that can help you generate 20% more revenue.
  • The messaging app that has resulted in a 75% open rate and a 40% click-through rate for abandoned carts.
  • The experts’ advice on how to build authority and master your craft so you’re more in demand.

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Oct 24, 2017

Are your traditional, proven copywriting methods actually working?

Ad copy has evolved. Especially within the last year. Join the experts and special guest, Frannie Coggeshall, as they detail the “new” five-step formula for writing high converting ad copy. 

Using these steps will help you create ads that are more native and relevant to your audience. Not only that, these Facebook ad copy techniques can be applied to your other marketing channels — from email to sales pages.

IN THIS EPISODE YOU’LL LEARN:

  • How to better understand your customer avatar so you can deeply connect with your audience and craft effective ad copy.
  • Why your ad copy should talk about the risk of your product NOT working for the customer (« and how this will help you create relevant ads that are more likely to convert and be shared).
  • Why the “short and sweet” ad copy may not be the best approach.
Oct 17, 2017

Learn about the latest Facebook ad updates and what they mean for you and your business. The experts will explain how they’re using the new features and changes in their businesses.

If you’re feeling overwhelmed by the Facebook ad updates, this episode will be a good place to start.

IN THIS EPISODE YOU’LL LEARN:

  • The Facebook feature that will show your ad to people who are more likely to convert.
  • How to generate more leads using a new ad type.
  • The update that will make Facebook Messenger Ads easier to set up.
  • What the merging of Facebook Ads Manager and Power Editor means for you (« and why the merger will be better for Facebook marketers).

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Oct 10, 2017

Let’s apply the strategy!

Join the experts as they explain how they use the three-step formula from the last episode to 10X their clients’ Facebook ad spend and generate consistent ROI. Learn the hooks and tactics you can immediately apply to your Facebook ads to scale your campaigns.

And be sure to tune in to hear the results from the split tests detailed in Episode 115.

IN THIS EPISODE YOU’LL LEARN:

  • The main tip you want to remember when coming up with your ad’s hook (« and the red flag you want to avoid to keep your ad from flopping).
  • The retargeting strategy Dominate Web Media has used to generate a 4 to 1 return on ad spend.
  • What to do when people abandon your cart (« Hint: Use this Facebook ad type to drive more online sales and bring back people who didn’t buy from you).
Oct 3, 2017

Want to scale your Facebook ads?

In this two-part episode, learn the simple three-step strategy to scale your Facebook ads while generating a consistent return on investment. Once you understand this, you can create an ad that will resonate with a broad audience, get your message across, and create a campaign that can last for years to come.

IN THIS EPISODE YOU’LL LEARN:

  • What to do in the first ten seconds of your video ad to grab a viewer’s attention (« and what you should avoid doing so you don’t discourage views).
  • How to leverage the UPSYD Awareness Formula to move people from unaware of the problem to desiring your product/service.
  • The tactics Dominate Web Media uses in their clients’ Facebook campaigns to turn cold traffic into buyers.

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Sep 26, 2017

Join Ryan Deiss, Co-Founder and CEO of DigitalMarketer, as he explains the “Before and After” strategy that will help you reach your target audience and show them that your product will get them to their desired After state. Using a brilliant Before and After example from Chatbooks, Ryan shows you what you can do when you get this right.

IN THIS EPISODE YOU’LL LEARN:

  • How Chatbooks’ ad shifts from the Before state to the After state (« use this as inspiration so your audience is open to your marketing message).
  • An ingenious way to position a product so customers understand your pricing model.
  • The mistake Chatbooks makes on their homepage that’s hurting their marketing message and how you can avoid doing the same.
Sep 19, 2017

You gotta test this stuff!

Learn the exciting results from three Facebook ads tests and put these strategies to work in your campaigns. The experts share how running these tests resulted in a 40% decrease in cost per lead in one case and doubled conversions in another.

And be sure to tune in next week for more data on these ongoing tests!

IN THIS EPISODE YOU’LL LEARN:

  • How to get your Facebook pixel on the Thank You Page of a perpetual webinar (« It’s harder than it sounds).
  • Why you should “tell” Facebook exactly what you want (« Doing this doubled our conversions and cut our cost per lead in half).
  • The button you shouldn’t click in Facebook if you need results right out of the gate. 

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Sep 12, 2017

Learn how the branding giants do it.

Join the experts and special guest Andrew Foxwell of Foxwell Digital to learn how to run your Facebook marketing like a major brand. Hear the digital advertising strategies, including how to combine brand and direct response advertising, that Andrew’s learned from handling over $10 million in ad spend for brands like Grand Ole Opry, so you can apply these tactics in your own business.

IN THIS EPISODE YOU’LL LEARN:

  • A strategy to add to your direct response campaigns to generate more leads and sales (« Hint: It goes on the top of your marketing funnel).
  • The simple Facebook attribution tactic, that a lot of people don’t do, that can make measuring your Facebook campaigns so much easier.
  • Why looking at your Facebook objectives can help you avoid an issue at the lower part of your funnel (« This will help you reach different segments of your audience).

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Sep 6, 2017

We put it to the test!

Using two identical Facebook campaigns – one with Facebook interest targeting expansion and one without – Molly set out to see how Facebook interest targeting expansion affects campaigns. Hear Molly’s process and the impact the feature had, so you can learn the role Facebook targeting expansion plays and if you should be using it in your own Facebook campaigns.

IN THIS EPISODE YOU’LL LEARN:

  • The clear winner of the test and what this means you should be doing now and in the future with the interest targeting expansion feature.
  • When not to use the interest targeting expansion option and what to do instead.
  • Molly’s three big takeaways on interest targeting expansion, including how interest targeting expansion can play a role in scaling your Facebook campaign.
Aug 29, 2017

How do you build a sustainable relationship with your target market? That’s the question special guest Kyle Lemaire, Founder and CEO of Indepreneur, set out to answer. What he learned can be profitably applied by any business – especially the music industry.

Listen to learn how he took a relatively unknown musician and generated 22,000 Facebook fans in 6 months, sold out two shows in a foreign country they’d never played, and how you can use his music marketing strategies to successfully run and scale social media and paid traffic campaigns.

IN THIS EPISODE YOU’LL LEARN:

  • How to create a sustainable business in an industry where the only model before it was to pump hundreds of thousands of dollars into a career (« This will help you avoid being a one-hit wonder).
  • How Kyle was able to generate $26,000 in six months for a musician by giving away an album for free (« And how this created more engaged fans moving through the Customer Journey).
  • The two-step Facebook ad strategy you can use to break into a market that hasn’t heard of you yet and generate customers (« This is how he sold out two shows in a country the artist had never played).

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Aug 22, 2017

What’s the Facebook ad auction and how does it impact the success of your ads? We’ll explain that with guest Drew Tweito, CEO of FunnelBoom.

You’ll learn the four components that matter most in the auction, three of which you can control directly. Understanding this will help you scale your Facebook campaigns and drive down the cost of your Facebook ad spend.

IN THIS EPISODE YOU’LL LEARN:

  • Why small companies can compete with the Goliaths of the business world when using the Facebook Ad Auction right.
  • The forgotten component you need to pay attention to if you want your Facebook ad to be seen by your audience (« this can help reduce your ad spend).
  • Different Facebook bidding strategies you can use to win the auction and scale your campaign.

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Aug 15, 2017

Do you know what resonates with your audience? Join the experts as special guest James Buhagiar of Pet Snacks details the 5-step strategy he used to gain insight into his customer avatar, how he got started advertising on Facebook, and how he used Facebook ads and video to build momentum for his advertising campaigns and his business.

IN THIS EPISODE YOU’LL LEARN:

  • How you can use Facebook to do market research to both see what resonates with your audience and get a better understanding of your customer avatar (« And it’s as affordable as $1/day).
  • How you can use your origin story to effectively reach your audience.
  • Why not offering discounts on the front end increased sales by 30% for Pet Snacks, and how you can apply this method in your business.

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Aug 8, 2017

Want to stop the thumb scroll and have your Facebook ad stand out on the news feed? Then join the experts as they critique seven Facebook ads from companies big and small. Learn the mistakes to avoid and gain actionable strategies that can be applied by any industry to create effective Facebook ads.

IN THIS EPISODE YOU’LL LEARN:

  • How to portray that your product will elevate your customer’s status, making it a more desirable purchase (« Hint: It’s one word).
  • What your ad image needs in order to stop the scroll and stand out on the crowded, competitive news feed.
  • The phrase to include in your ad copy to effectively introduce the value your product brings (« if you’re ever stuck with your copy, you can always use this phrase).
  • A simple retargeting ad anyone can replicate – no matter your industry – that generates social proof.

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Aug 1, 2017

Join the experts and guest Drew Tweito of FunnelBoom as they detail how Facebook’s ad algorithm works and how you can use it to scale your Facebook campaigns. They’ll share how to work with the Facebook algorithm so it does the work for you, so you can increase your ad’s ROI while spending less time in Facebook’s Ads Manager.

IN THIS EPISODE YOU’LL LEARN:

  • What golf and Facebook’s ad algorithm have in common (« hear Drew’s metaphor that will give you insight into the algorithm).
  • A scaling strategy you can use to specifically target your market and let the Facebook algorithm do the heavy lifting.
  • How many days to let a Facebook ad run for (« and why tinkering with your ad too soon can actually hurt your campaigns).

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Jul 25, 2017

Facebook’s a-changin’… again. Stay on the cutting edge and use these six Facebook updates to make your targeting even better and improve return on ad spend. Then, listen as Keith shares a quick strategy you can use to increase engagement, repurpose content, and help lower your cost per conversion.

IN THIS EPISODE YOU’LL LEARN:

  • The new update that will help you overcome the overcrowding of Facebook advertising.
  • A powerful feature (« that you may not know about) that will let you target the right audience and get the results you want from your Facebook ads.
  • How to differentiate your Facebook page and increase your ROI from paid ads.

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Show Page Notes

Jul 18, 2017

Everything comes down to this one question. How much can you afford to pay to acquire a customer?

Knowing this will make it easier to generate a successful and profitable Facebook campaign. Use the five metrics the experts share to determine how much you can pay to get leads and customers and what a successful Facebook campaign looks like for your business, so you can quickly achieve a return on your Facebook ad spend.

IN THIS EPISODE YOU’LL LEARN:

  • The five metrics to determine what success is for your business or clients, so you’ll accurately know what is and isn’t working.
  • The most important metric you need to know to achieve your Facebook marketing goals (« This will give you accurate insight on what your business can attain).
  • The formula to determine the benchmarks your Facebook campaign must hit to quickly achieve a return on your Facebook ad spend (« Hint: You’ll have to do the math backwards).

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Show Page Notes

Jul 11, 2017

Have you ever struggled with which Facebook Ad Type to use? Well, you’re not alone. Join the experts as they give you a Facebook ad map any marketer or business can use, whether you’re stumped by your first ad or your one hundredth. They’ll go over which Facebook ad type works with the seven most common offers and why, so you can have a starting point and eliminate confusion going forward.

IN THIS EPISODE YOU’LL LEARN:

  • The determining factor that will help you decide which Facebook ad type you want to put in front of your audience (« It’s like using the “Easy Button” for your ads).
  • What going to a party can teach you about your Facebook ads.
  • The mistake marketers make with their Facebook ad copy and what to keep in mind to correct it (« Hint: This may be why you’re seeing early results with your Facebook ads, but they don’t last).

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Show Page Notes

Jul 3, 2017

Digital marketing as you know it is about to change. Early next year, Google will roll out an ad blocker through Chrome and that has a lot of marketers wondering how this will impact their retargeting campaigns. Ryan Deiss, Founder and CEO of DigitalMarkter, joins the experts to discuss what the new ad blocker means for marketers, how you should react, and how you should prepare.

IN THIS EPISODE YOU’LL LEARN:

  • Who the Google ad blocker will have a big impact on and who it won’t affect (« and what this means for your campaigns).
  • What the ad blocker likely means for future digital marketing trends and strategies (« and how you should prepare).
  • Why the experts aren’t panicking about the ad blocker and why you shouldn’t be either.

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Show Page Notes

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Jun 27, 2017

Where does community fit in your business? Community is so important that Facebook recently changed their mission statement to include community and rolled out 5 Facebook group updates. Join the experts and special guest Suzi Nelson, DigitalMarketer’s Community Manager, to learn what the Facebook group updates mean for digital marketers and how you can use these new features to build and grow your business and make data-driven decisions.

IN THIS EPISODE YOU’LL LEARN:

  • Community’s biggest advantage for businesses and how it positively impacts the bottom line.
  • What the 5 Facebook group updates do and how to use their metrics to create and maintain a thriving community.
  • How one new update will help you create consistent content (« this is one of the key strategies of community building).

 

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Show Page Notes

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Jun 20, 2017

This is big! The rollout of Facebook offline events is giving marketers the ability to track what the Facebook pixel can’t: sales that happen in your physical store or over the phone after people see or engage with your Facebook ad.

 

From local businesses to online companies, any business can use and benefit from Facebook offline events, no matter your budget. Join the experts and special guest Scott Desgrosseilliers, founder of Wicked Reports, as they explain how you can use Facebook offline events to your advantage, as well as the caveat you need to be aware of.

IN THIS EPISODE YOU’LL LEARN:

  • Who should use Facebook offline events and how it can have a profound impact on your business.
  • What data may conflict and where to proceed with caution so you can make informed decisions about your Facebook ads.
  • Scott’s #1 metric you should be tracking that will help you understand what creates a new lead for your business.
  • Listen till the end of the episode for a “Ryan Rant” on the problem with direct response and what you can do about it.

 

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Show Page Notes

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Jun 13, 2017

Get the Facebook video campaign strategy playbooks the experts use in their businesses to acquire new leads, scale campaigns, and increase conversions. Listen as they detail two video ad game plans you can quickly start using in your business.

IN THIS EPISODE YOU’LL LEARN:

  • The video campaign strategy that provides value first and successfully reaches cold audiences (« Hint: This is especially effective for expensive products).
  • The four elements to include in your video to create effective video ads that convert.
  • What video ad strategy you can use if you have a novelty product or are just getting started.

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Show Page Notes

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Jun 6, 2017

Join us as we celebrate 100 episodes! Thanks to everyone who helped get us here, especially the listeners—we couldn’t have done it without you.

To commemorate this milestone, the experts are sharing their favorite episodes they consistently recommend to friends, peers, colleagues, and mentees alike. From how to acquire traffic to closing a sale with video advertising, from how to reach new customers using Facebook Messenger to crafting compelling, high-converting ad creatives, these are the favorite tips, strategies, frameworks, and ideas of the PT crew.

Then, listen as our Editor, Darren Clarke, details what it takes to create a slick, engaging podcast that has generated 1,845,142 downloads in two years. Darren shares how you can make a podcast that listeners continually return to and what a podcast sounds like without an editor.

IN THIS EPISODE YOU’LL LEARN:

  • What your marketing must include so you can effectively convey why someone should buy from you (« this is true for all marketers, no matter your industry).
  • How to use video advertising to give yourself the best chance of generating a conversion while filtering out traffic that’s not going to buy.
  • How to use Facebook Messenger to connect with your audience, reach new customers, and stand out from the crowd.
  • How to create a polished podcast that listeners continually return to, even if you’re on a budget or not a sound editing wizard.

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Show Page Notes

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

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